marketing to tomorrow’s college student

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MARKETING TO TOMORROW’S COLLEGE STUDENT Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky

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Marketing to Tomorrow’s College Student. Dewayne Neeley Dual Credit Program Specialist Western Kentucky University Bowling Green, Kentucky. Marketing:. the process or technique of promoting , selling , and distributing a product or service. (Merriam-Webster). To the High School. - PowerPoint PPT Presentation

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MARKETING TO TOMORROW’S COLLEGE STUDENT

MARKETING TO TOMORROW’S COLLEGE STUDENT

Dewayne Neeley

Dual Credit Program Specialist

Western Kentucky University

Bowling Green, Kentucky

Marketing:

the process or technique of promoting, selling, and distributing a product or service.

(Merriam-Webster)

To the High School

• School/class visits• Informational program brochures• Pens• Student ID cards• Shirts for counselors, teachers• Posters

To the High School

To the Community

• Newspaper ads• Radio spots• Local business journal• Program’s website

To the Community

To the WKU Campus Community

Focus on WKU:Admissions event

To the WKU Campus Community

Tailgate

To the WKU Campus Community

Tailgate

To the Next Level

Dewayne NeeleyDual Credit Program SpecialistWestern Kentucky [email protected]

270-745-2386www.wku.edu/dualcredit