marketing to tomorrow’s college student dewayne neeley dual credit program specialist western...
TRANSCRIPT
MARKETING TO TOMORROW’S COLLEGE STUDENT
MARKETING TO TOMORROW’S COLLEGE STUDENT
Dewayne Neeley
Dual Credit Program Specialist
Western Kentucky University
Bowling Green, Kentucky
Marketing:
the process or technique of promoting, selling, and distributing a product or service.
(Merriam-Webster)
To the High School
• School/class visits• Informational program brochures• Pens• Student ID cards• Shirts for counselors, teachers• Posters
To the High School
To the Community
• Newspaper ads• Radio spots• Local business journal• Program’s website
To the Community
To the WKU Campus Community
Focus on WKU:Admissions event
To the WKU Campus Community
Tailgate
To the WKU Campus Community
Tailgate
To the Next Level
Dewayne NeeleyDual Credit Program SpecialistWestern Kentucky [email protected]
270-745-2386www.wku.edu/dualcredit