marketing through apis
DESCRIPTION
A presentation at #Webcoast in Gothenburg.TRANSCRIPT
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Marketing through APIs
Annika Lidne@annika
for Webcoast 2012-03-16
Photo by @boetter / Flickr
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Annika Lidne
Current projects
annika
[email protected] | +46 (0)70 435 05 45
slides: slideshare.net/annikalidne
Annika Lidne
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Have you checked in here?
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Text
Photo: DonkeyHotey/Flickr
4sq. lets their users map the world.
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This used to be your customer
Photo by Loop_oh / Flickr
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This is your new customer
Photo by JForth / Flickr
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The new breed of companies
Photo by gretcurtis/Flickr
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The Age of the Ecosystem
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The micro blogging war
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An API horror
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Photo by leyink / Flickr
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Making friends fast
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How to win‣ Good, well-documented API‣ Easy to find through API-sites‣ Price for win-win‣ Market it!
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“The illiterate of the 21 c won't be those who can't read and write, but those who can't learn, unlearn, and relearn.”
Alvin Toffler, futuristPhoto iStockPhoto
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Thanks for listening!
Current projects
annika
[email protected] | +46 (0)70 435 05 45
slides: slideshare.net/annikalidne
Annika Lidne