MARKETING THE

VISION OF

FUTURE

Natalia Garavito

JUSTIFICATION:

Why

The broad field of marketing,

market research, advantages

and application, new

developments and importance

study.

Objectives:

MARKETING

WORLD

METHODOLOGY:

History of Marketing

Definition of marketing

Key concepts of Marketing

Marketing Tools

Marketing Guidelines

New challenges

SECOND ADVANCE

FINAL PRESENTATION

SECOND

ADVANCE

DEFINITION OF MARKETING

Exchanging of

products and

services that others

value or need.

HISTORY OF MARKETING

This process has its

origin in primitive

men when they

lived in caves.

KEY CONCEPTS OF

MARKETING

Necessity.

Desire.

Product.

Value.

Marketing

Marketing Tools Market research

Any marketing function needs of market

research in order to develop an

appropriate manner

Toolbox:

Market Research, Feasibility Costs,

Consumer Profile, accounting and financial

analysis.

Research and development

Is the continuous improvement of our

product or new products.

New challenges

Primarily through the major changes from

the mobile platform, social networking and

data management.