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MARKETING & TECHNOLOGY: Are We Finding Common Ground?

May 2015

We’re seeing a convergence in the marketing and technology agendas, and finding people who have an interest and aptitude in both areas.

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CHRIS GOODMAN CMO | KPMG

If you think you’re just a marketer you’re highly mistaken. You need to understand the data.

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KYLE SCHLEGEL VP OF MARKETING |

LOUISVILLE SLUGGER

The role between CMO and CIO is something we’ve been working on. It’s not a front end – back end relationship, we are peers marching towards success.

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” MARY BEECH

CMO | KATE SPADE

My CIO and I share an office wall – and a relentless focus on data quality and faster real-time access to that data in order to deliver an enhanced customer experience.

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LIZA LANDSMAN CMO | E*TRADE

Marketing technology simply enables a whole new scale of creativity. “

JOHN MAEDA DESIGN PARTNER | KLEINER PERKINS CAUFIELD & BYERS

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It’s not about a particular tool or system, it is about being curious about other possibilities because the tools we will use in two or three years time will be totally different from the ones we were using two years ago.

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” JOHN WATTON DIGITAL MARKETING

DIRECTOR | ADOBE EMEA

A fifth of our staff are data strategists whose sole job is to identify patterns from the data the service gathers. The algorithms I’ve seen over the past few months have been some of the sexiest marketing I’ve seen for a long time.

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CHARLES WELLS CMO | JUSTGIVING

With the growing ranks of marketing technologists within marketing, and deeper collaboration between marketing and IT, these more sophisticated marketing technology stacks are within reach of more and more organizations.

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” SCOTT BRINKER

CO-FOUNDER & CTO | ION INTERACTIVE, INC.