marketing solutions 2017 - lloyd's list · glovis vessel (ro/hl/cv) ... d continuous vanguard...

Contact us to discuss your marketing [email protected]

2 / Lloyd’s Loading List | informa

Online

Amidst uncertainty and change, marketing and advertising decisions are more challenging than ever. Trying to evaluate return on investment and making the correct choices from so many options, has only made this process more difficult.

Whatever your challenge, a multichannel campaign delivers the best results because our audience engage with us and your message in many different ways. Our team will recommend the right channels for you depending upon your specific marketing challenges. Our four key channels are online, in print, in person and direct.

Why Lloyd’s Loading List?

u Since 1853 we’ve been the essential work tool shippers turn to when looking for a solution to their global freight needs.

u Regularly engage a high value subscription audience. Marketing messages placed in front of an engaged audience perform better, enabling you to deliver the best results for your business.

u Whether online, in print, in person or direct, our team will work with you to continuously improve your results and deliver independently vetted metrics and high quality reports. This helps you demonstrate the true ROI of your marketing investment.

We have the answers to your marketing challenges

Online In print In person Direct

Lloyd’s Loading List marketing solutions

I need people to understand more about what we do

I need to drive more traffic to my website

I need the right people to engage with my content

I need to create quality leads for my sales team

I need to know what the market thinks of me

Content

In print ResearchIn person Content Direct

Research

Industry types

Transport operators including shipping lines and NVOCCs

22% Other related industries including port operators and liner agents 14%

Freight forwarders 44%

Cargo owners20%



Audience Breakdown

Online In print In person Content Direct Research



Audience Breakdown

Americas 16%

EMEA 66%

APAC 18%

Monthly unique visitors 34,386

Average time on site 3.12 minutes

Monthly page views 109,533

Pages per visit 2.4 pages

Audience geo-splitEngagement behaviour

How our audience are influenced by marketers?

We asked our subscribers what influences them to engage with marketing and advertising, giving us an invaluable insight into your prospects, and help you increase your brand exposure and lead generation. Here are the results and how our multi-channel solutions will help you achieve your marketing goals:

I know and trust the brand

74%

Align your brand with the esteem and industry trust associated with Lloyd’s Loading List. Building your brand trust with the right audience

86%I can clearly understand your USP

Create your marketing message to highlight your USP and stand out from your competitors

67%

How will you solve my business challenge?

Network with your prospects at the Global Freight Awards through sponsorship, get to know what’s happening in the industry and follow up with direct marketing on industry challenges and developments

88%I want proof

Use our new direct marketing solution to contact our database with testimonials and case studies to influence your audience with your business capabilities and success

30%Engage me in my own language

Advertising with Lloyd’s Loading List allows you to localise the language of your marketing messages to increase geographical exposure

5 seconds in view = 79% greater brand recall


5 / Lloyd’s Loading List | informa Contact us to discuss your marketing [email protected]

Trusted insight on key industry trends, developments, companies, sectors and regions since 1853. lloydsloadinglist.com

Lloyd’s Loading List daily email bulletinOur email is sent to 29,000 registered users and drives most of the traffic to lloydsloadinglist.com. Its global reach offers you access to a captive audience of shippers.

Our Channels

Received by 4,400 UK & Irish freight contacts providing the market leading solution for any company that wants to engage shippers.

The world’s leading magazine for anyone involved in the box industry.

Awards SponsorshipGlobal Freight Awards are the must attend event in the global freight industry. Each November over 500 freight professionals gather in London to celebrate freight forwarding excellence.

For the first time we are allowing you direct access to the worldwide decision makers in our database for your direct marketing efforts. Direct mail lists can be delivered to your mailing bureau for you to contact via post. Or allow InformaDATA, our Direct Marketing Manager, to deliver your email marketing piece directly to the inboxes of these executives. By segmenting the data to your specifications – industry, job function, geography and more, let us custom build a marketing list for you to target these key players in your chosen sectors – giving you more marketing reach, more leads and more results.

We can provide market research services to help freight sector clients uncover trends and insights to better understand their customer, the competitive landscape and their brand perception.

Online In person DirectIn print Research




Online AdvertisingLloyd’s Loading List website Daily Email Bulletin

Ensure your message engages the key people who need your products and services. Our creative range of online solutions offers a fantastic way to get a direct response:

The daily email bulletin is sent to all subscibers and drives most of the traffic to lloydsloadinglist.com. All campaigns should include advertising on the bulletin to ensure the best results.

The Lloyd’s Loading List daily email bulletin offers you access to the people you need to reach and is proven to be most effective for direct response campaigns.

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1 Leaderboard 728x90px This high profile billboard style promotion ensures you are at the front of your customers minds when they are making a buying decision

2 MPU 300x250px The most prominent advert on the site helping to drive the best results for your campaign

3 Skyscraper 120x600px Our best value premium advert will put you in front of your target audience

4 Top banner 468x60px

5 MPU 300x250px

6 Bottom banner 468x60px

Add impact to your campaignRoadblockIdeal for a brand or product launch when the aim is to get attention quickly and effectively. You own every advert on the page so users cannot miss your message

Re-Target & Geo TargetWe can automatically ensure the right message is delivered in each market and that your customers see different artwork each visit to maximise message impact

Online

RatesRun of Site £ per weekMPU £950

Leaderboard £800

Skyscraper £650

Daily Email Bulletin £ per weekMPU £950

Leaderboard £700

Skyscraper £450

Substantial discounts are available for multi-week campaigns - speak to your sales contact for further details

10 www.lloydsloadinglist.com

Lloyd’s Loading List 15th May 2017export directoryexport

Direct weekly sailings containers / conventionalRo/Ro to/from TILBURY and LIVERPOOL

MARINEMARRICKInternational Shipping, Forwarding and Transport

TEL: 003232311826Email: [email protected]

A N T W E R PVisit our website @ www.marrick.co.uk

******abHaUl InTERnaTIonal lTD - abnoRMal loaD/PRoJECT CaRGo/HEaVY lIfT -ConTaCT: PaUl T: 01482 377070 f: 01482 377063 E: [email protected] WWW.abHaUl.Co.UK

InTERsPan fREIGHT solUTIons, CoMPREHEnsIVE GRoUPaGE/fTl/PaRT loaD/EXPREss/aDR sERVICEs TEl: 0161 8220924 oR 01992 660545 EMaIl: [email protected]

TRans-EURoPEan TRaIlER sERVICEs lTD. fUll/PaRT-loaD TRaIlER sERVICE. CoMPETITIVE RaTEs. TEl: 01476 570077. EMaIl: [email protected] WWW.TETs.Co.UK

aPaPa, nigeria (nG) 06 27n., 003 22E. nIlE DUTCH (fC) .............................................................l _ __ lonDon ........................................................................... My15 Jsa Global ........................................................s9

bolloRE/Tsl - WEEKlY GRoUPaGE/fCl .................l _ __ lonDon/ManCHsTR/bRaDfoRD/b'HaM ................ Continuous bolloRE/Tsl .........................................................

foR CoMPETITIVE RaTEs anD booKInGs PlEasE ConTaCT PaUlInE - TEl: 0151 243 6924 EMaIl: [email protected]

MsC DIRECT sERVICE ....................................................l _ __ fElIXsToWE.................................................................... Continuous MsC .......................................................................s2

ECU-lInE lCl sERVICE ................................................n _ __ lonDon/abERDEEn/b'HaM/ManCHsTR................. Continuous ECU WoRlDWIDE UK lTD ..............................f19

WEEKlY fCl sERVICE ....................................................f _ __ fElIXsToWE/l'Pool .................................................... Continuous ConTaInERlIfT sERVICEs lTD ........................ 1

aPIa, samoa, The independent state of (Ws) 13 48s., 171 45W.KC lInER aGEnCIEs lTD - fCl/lCl/RoRo - TEl: 0141 420 1700 - EMaIl: [email protected] - WWW.KClInER.Co.UK

aQaba, Jordan (Jo) 29 32n., 035 00E.

Sign up for live quotes on E2C at

www.ecuworldwide.com

Geography Simplified’AQABA

Weekly direct service

LCL/FCL

GloVIs VEssEl (Ro/Hl/Cv) ...........................................l _ __ soUTHaMPTon .............................................................. My15 KEsTREl lInER aGEnCIEs lTD ......................s4

nMT lInEs VEssEl (RoRo)...........................................l _ __ soUTHaMPTon/K'HolME ........................................... Continuous nMT InT'l sHIPPInG UK lTD ................................

foR RaTEs anD booKInGs PlEasE ConTaCT [email protected] TEl: 02380 236313 faX: 02380 638390

HoEGH aUTolInERs RoRo sVC (Ro/Cv) Mon .........l _ __ soUTHaMPTon/n'CasTlE .......................................... Continuous HoEGH aUTolInERs .........................................s5

WEEKlY ConTaInER GRoUPaGE/fCl sERVICE ...fC _ __ lonDon ........................................................................... My15 EXCEl sHIPPInG lTD ......................................f12

WEEKlY GRoUPaGE sERVICEs ..................................C _ __ lonDon ........................................................................... My15 GlobElInK falloW lIMITED ....................... IbC

lCl, fCl, ooG, bREaK bUlK & RoRo ................... nC _ __ lonDon ........................................................................... Continuous VanGUaRD loGIsTICs/oCEan EXPREss .... f8

WEEKlY GRoUPaGE sERVICEs ..................................n _ __ lonDon/bRaDfoRD ..................................................... Continuous anDanTE fREIGHT lTD ...................................... 7

nEba sHIPPInG lInE (Ro/Cv/fC) ................................C _ __ lonDon/HaRWICH/ManCHsTR ................................. Continuous nEba fREIGHT ........................................................

foR RaTEs anD booKInGs PlEasE Call 020 8642 9190 / faX: 020 8642 9909 / EMaIl: [email protected]

CaRDInal MaRITIME (lCl/fCl/PRoJ/ConV) ....... nC _ __ lonDon/ManCHsTR/GlasGoW/b'HaM .................. Continuous CaRDInal MaRITIME lTD ..............................f17

WEEKlY fCl sERVICE ....................................................f _ __ fElIXsToWE/l'Pool .................................................... Continuous ConTaInERlIfT sERVICEs lTD ........................ 1

RV sHIPPInG - RoRo/fCl .............................................f _ __ soUTHaMPTon .............................................................. Continuous RV sHIPPInG lTD ....................................................

foR RaTEs anD booKInGs Call 01978 660681 oR EMaIl: [email protected] WWW.RVsHIPPInG.Co.UK

aRbIl, Iraq (IQ) 36 12n., 044 01E. MaGna CHaRTER lInE (fCl/ooG/ConV/PRoJ) ......l _ __ lonDon ........................................................................... My15 TUsCoR lloYDs (UK) lTD ............................... f6

IRIsl fCl/bREaK bUlK/RoRo.....................................l _ __ lonDon/IMM'GHaM/f'sToWE ................................... My15 KEsTREl lInER aGEnCIEs lTD ......................s4

ERBIL DIRECT WEEKLY GROUPAGE SERVICE BY OWN EQUIPMENT. OFFICES IN AZERBAIJAN, GEORGIA, TURKEY,

IRAQ AND TURKMENISTAN

0208 311 9111 [email protected] www.ikralogistics.com

KC lInER aGEnCIEs lTD - fCl/lCl/RoRo - TEl: 0141 420 1700 - EMaIl: [email protected] - WWW.KClInER.Co.UK

RJ InTERnaTIonal fREIGHT lTD - fUll/PaRT loaDs/GRoUPaGE/abnoRMal loaDs/saT TRaCKED/DRIVER aCCoMP - T: 01625 858858 f: 01625 858820 E: [email protected]

aRICa, Chile (Cl) 18 30s., 070 20W. HaMbURG sUD sERVICE (fC).......................................l _ __ lonDon GaTEWaY ........................................................ Continuous HaMbURG sUD UK bRanCH .........................f12

WEEKlY sERVICE (lCl / fCl) ......................................C _ __ lonDon ........................................................................... My15 GlobElInK falloW lIMITED ....................... IbC

sEafaIR fCl/lCl sERVICE ....................................... nC _ __ lonDon ........................................................................... My15 sEafaIR (UK) lIMITED ....................................... 11

lCl, fCl, ooG, bREaK bUlK & RoRo ................... nC _ __ lonDon ........................................................................... Continuous VanGUaRD loGIsTICs/oCEan EXPREss .... f8

aRKHanGElsK, Russian federation (sU) 64 32n., 040 30E. lCl, fCl, ooG, bREaK bUlK & RoRo ................... nC _ __ lonDon ........................................................................... Continuous VanGUaRD loGIsTICs/oCEan EXPREss .... f8

aRRECIfE, spain (Es) 28 57n., 013 33W. W.E.C. lInEs (fC) .............................................................l _ __ lIVERPool/TIlbURY/f'sToWE ................................... Continuous Jsa Global ........................................................s9

GRoUPaGE/fCl/aIR ConsolIDaTIon ................... Cb _ __ lonDon ........................................................................... Continuous T C fREIGHT sERVICEs .........................................

***For further details please contact Tim or Cathy on telephone: 020 8890 7888 or fax: 020 8890 9555***

aRUba IslanD, aruba (aa) ._see under oRanJEsTaD_

aRZEW, algeria (DZ) 35 53n., 000 17W. MCl EXPREss (Hl/Cv/fC) .............................................l _ __ lonDon ........................................................................... My15 KEsTREl lInER aGEnCIEs lTD ......................s4

asalUYEH, Iran (IR) 27 28n., 052 36E. IRIsl fCl/bREaK bUlK/RoRo.....................................l _ __ lonDon/IMM'GHaM/f'sToWE ................................... My15 KEsTREl lInER aGEnCIEs lTD ......................s4

KC lInER aGEnCIEs lTD - fCl/lCl/RoRo - TEl: 0141 420 1700 - EMaIl: [email protected] - WWW.KClInER.Co.UK


In print

Print Advertising Trade Directory Advertising

For 164 years Lloyd’s Loading List has been the essential weekly work tool UK shippers turn to when looking for a supplier to move their cargo. In 2016 over 100,000 freight forwarders and BCOs used our weekly Trade Directory section, and its sister online search tool, to find the best supplier to move freight to their location of choice.

1 Strip adverts: Highly visible and ultra effective, these big colour adverts will ensure your company stands out from the crowd on your choice of destination, driving response and new freight jobs direct to your sales team.

2 Contract lines: This option works with a display advert publicising your contact details. It shows your key company information including service description, receiving points within the UK, and service frequency.

3 Trade lines: This concise, single line description of your service will communicate your specific service proposition on your key trade routes to our subscribers.

Please speak to your sales contact for further details.

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ECU Worldwide is a global NVOCC that operates a wide array of LCL services to niche markets. We promote these trades comprehensively through Lloyd’s Loading List’s weekly print directory, as this allows us to advertise our services comprehensively at low cost, driving valuable new business to our door.” ECU Worldwide

Display Advertising

If you need to make a big impact quickly, display advertising is the answer. Adverts appear on the covers and within the UK’s only weekly freight news section to ensure your brand and service offering is communicated and generates lots of business from the UK’s freight buying community.

Print Advertising

In print

Display adverts start at just £100 per week – please speak to your sales contact for further details.


The combination of a continuous marketing program to drive entries, promote the Finalists and eventual Winners, allied to a rigorous judging process leads to true excellence being identified. The 2017 awards will culminate with the Awards’ evening on Thursday 16th November in London. Speak to your sales contact for sponsorship details.

Why sponsor?

u Support the best of the best: the Awards are the global standard of success for freight companies

u Credibility sells: positioning your organisation alongside the best companies in freight is marketing that money can rarely buy

u It’s all about relationships: a unique opportunity to build lasting relationships with the most successful businesses in freight

Event SponsorshipThe Global Freight Awards is the most established and prestigious awards program in the freight forwarding world. To ensure the largest number of quality entries the 2017 Awards will be marketed to over 50,000 freight companies, including over 300,000 shippers through Lloyd’s Loading List.

It was a great experience to sponsor the award for the Consolidator of the Year, and we are happy to have contributed to such a fantastic event. Congratulations to the award winners ECU Worldwide, and many thanks to the organisers for such a memorable evening. Maersk Line UK & Ireland

The ideal opportunity for marketing, networking, and brand awareness in the freight industry. Corrigan Bentley

In person



Lloyd’s Loading List’s content marketing solutions provides you with a strategic marketing approach focussed on creating and distributing informative, relevant and valuable content to stimulate, educate and influence a clearly-defined target audience and, ultimately, to drive profitable marketing outcomes.

Our commercial editors will work with you to craft your messages, develop multi-purpose content assets and deliver thought-leadership campaigns via digital, print, social and offline channels.

Content marketing capabilities include:

u Content creation (articles, whitepapers, infographics, webinars)

u Sponsored content distribution

u Lead generation

u Campaign performance analysis and optimisation

Content Marketing

DirectOnline In print Direct ResearchContent


Direct

Direct MarketingLloyd’s Loading List now provides Direct Marketing Solutions with emails and traditional postal services Available. This new service gives you direct access to the decision makers that count, including over 50,000 cargo owners worldwide.

u Lloyd’s Loading List direct mail solutions allow us to cut our data by industry, geographic area and job function and send your message direct, cutting out wastage and increasing the chances of quality response.

u Generate direct leads after you have built trust in the market through your brand advertising and sponsorship campaigns by contacting our high quality database direct by email and by post.

Please speak to your sales contact to specify the type of person you want to target and to get a price.

Online In print Direct ResearchContent



Lloyd’s Loading List can provide market research services to help freight sector clients uncover trends and insights to better understand their target audience, competitive landscape and brand perception in the market. Our multi-format research offering allows companies to:

u Develop insightful content assets which are more in tune with the needs of their target audience

u Obtain strategic intelligence on their customers’ buying motivators, brand perceptions and on the viability of new commercial offerings

u Fuel content marketing programs by engaging and nurturing potential buyers in participatory research

Lloyd’s Loading List research capabilities include:

u Online surveys

u Online and in-person focus groups

u Strategic insights studies – for brand and/or industry analysis

Market Research



Lloyd’s Loading ListLloyd’s Loading ListMaritime intelligence |

Contact UsNick Marsh Head of Sales +44 (0)20 3377 3964 [email protected]

Adrian Skidmore Senior Advertising Sales Executive +44 (0)20 7017 5211 [email protected]

marketing solutions 2017 - lloyd's list · glovis vessel (ro/hl/cv) ... d continuous vanguard...

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