GROUP NAMES

NIDA ZAFARHIRA ABIDIHABIBA AHSANAMMARA PRESENTED TO

M/S AYESHA FAROOQ

FRUIT CHIPS LAUNCHING IN NAHEED SUPERMARKET

INTRO OF NAHEED SUPER MARKET:

Naheed super market is the family owned departmental store. A large store because provide good quality for these things like clothes, foodstuff and so on.

That’s why consumer don’t go any where mostly prefer this store. This newly opened store. Has contain different types of products in different categories and fulfill the customer needs And wants. And this super mart providing the beat services at any time. This store provide good quality at cheap cost . We have different discount packages for Different customers on different occasions. Naheed super market launching a new product Fruit chips . Invested a very huge amount to launch this product. Further our employees Of this Naheed super market have ability to how communicate and deal with customers. Our store like a family because our employees opinions to different customers. By the opinions ,We improve product according to the customer needs and wants . And Problems to solve the customers. And this store divided in different floors.

FIRST FLOOR:•Food stuff (Fruits ,sneakers or else vegetable Section •Groceries and cereals•Perfumes•Fresh meat section•Hand Bags

SECOND FLOOR:•Ladies Fabrics•Ladies and Gents garments•Watches•Shoes•Accessories

THIRD FLOOR:•Jewellery•Medicines•Baby products•Sportswear•Furniture•Cosmetics ,health and Beauty products

“Wonderful anytime for when you feel like to experienceExcellent about Snacking on amazing crispy &crunchy”

LAUNCHING A NEW PRODUCT

“Super Crunchy Fruit Chips”

In the current area each person have no point in time to peelings of fruits also get it to achieve rule that’s why we are provide fruit energy as well give the nutritious which complete together the obligation power along with vitamin.

INTRODUCTION

We are launching fruit chips. Fruits chips means that fruit chips are in a packet form without peeling off .we have just cut it them in to the form of slices of fruits. We have launching in the different flavor which are banana, apple, pineapple, mango, strawberry. We have launched this product in a Naheed supermarket .

ValuesWe are presenting ambitious, principles led. All through varying period, our even principles have encouraged us to be pioneer in production and in commercial accountability. They help make sure we are conceited of our corporation and are significant to our interior reason of create health in addition to wealth amongst the nations so that they can survive extended.

We are fanatical about winning. We struggle in a rough & tough but fair and true system. We are motivated, punctilious as well as hard worker and build the majority of our ability. We are organized to get risk in addition to do something with tempo.

PERFORMANCE

QualityWe set excellence as well as wellbeing at the spirit of every one of our behavior – our products, our public, our partnership and our presentation moreover performance .

Goals/ObjectivesStrategic planning is a tremendously significant business act. It is in addition important in the public sector region such as education. It is skillful widely casually in addition to officially. Strategic planning in addition to effect process is made-up to end with objectives along with a roadmap of ways to achieve them. The objectives of strategic planning tools like official training is to add to specificity in business process, primarily when earliest in addition to high-stake performance are apprehensive. Advertising is method in which we learning about fundamentals of promotion or else marketing values We have chosen to launch a product for our project report as well as our product is FRUIT CHIPS. Our product contains slices of fruits in shape of chips, as far as distress to Pakistani peoples we want prepared made food which bring out power, as well as every one have to eat fruit to achieve upper limit level of power and vitamins.

Fewer amount but additional profit similar to elevated experience and energetic fruit chips. Company foodstuffs are bring in level, create well deliver and converse the preferred place achieve In Market target, an association decide which marketplace segments to go from beginning to end. Even as responsibility that, it has to appear at 3 factors:1. Segment size and development2. Segment structural pleasant appearance3. Company Objectives.Subsequent to evaluate the 3 factors and friendship choose the section to go into.We have selected:Age: 2 years and so onSocial Class: all the classes

MARKET TARGETING

DESIGNING OF FRUIT CHIPS PACKET

DESIGNING SHOWS THE LOOKS OF A BRAND AS WELL AS THE USAGE OF THE PRODUCT.SINCE THEY ARE BAKED SO THEY ARE CRUNCHY LESS CHEWY AND JUICY BECAUSE THEY ARE FIRSLTY DRIED AFTER PEELING OFF THE FRUITS

PACKAGING OF NATURAL FRUIT CHIPS

PACKAGING INCLUDES THE WRAPPERS OR THE CONTAINERS FOR ANY KIND OF PRODUCT. THESE ARE SOME PACKAGING OF FRUIT CHIPS :NATURAL FAMILY PACK , NATURAL MIXED FRUIT CHIPS AND NATURAL CHOTOO USTAAD.

FAMILY PACK @ RS. 445MIXED FRUIT CHIPS @ RS. 225CHOTOO USTAAD PACK @ RS. 150

THE PACKETS OF FRUIT CHIPS WITH DIFFERENT PRICES

Good Qualities of fruit chips•NATURALLY SWEET

• HEALTHY AND NUTRITIOUS

• A GOOD SNACK• SUBSTITUTION FOR

POTATO CHIPS• EASY TO CARRY

SWOT ANALYSIS

SWOT ANALYSISSTRENGTHSFirst time introduce in Pakistan market. The quality of the product is maintained at high standards. Chips, with a variety of different fruits. Easy availability in the market. Children like to eat the chips in the form of fruits Ready made fruit available in the form chips Fruits are available in low prices One packet of chips contains combinations of fruits. Appropriate for all age group. WEAKNESSESMight be some customer not liking this product its dependsCustomer taste is changing and the percentage of eating fruits decreasing day by day juices are increasing.OPPORTUNITIES Parents are concern about the health of their children so with the snacks they get the vitamins etc. Trust and confidence of valued customers Frequent availability in market. Low present competition.THREATS Use of substitute products i.e. Juices Threat of bigger competition in the coming years Risk of capturing market share. Increasing oil prices effect distribution/ increase cost

MARKETING RESEARCHOBSERVATION:I use the Observation method to collecting data on naturally occurring behavior of customers. In observation method I visit different retail stores such as Imtaiz, metro and. Macro,. I visit I observe that most of people first read the price check the packing than they decide to purchase the Fruit chips its mean that packing is important for users.

INTERVIEWS conduct the Interviews for collecting data on individuals’ personal histories, and feelings, and experiences, particularly when sensitive topics discussed. For the new product of Natural fruit chips I select the sample randomly from the desired population. We can define the sample “the representative part of the population is known as sample”. I find that people require a new chips. For interviews I prepare preplanned questionnaire schedule to face the respondents and some time ask to them question out of list. I select the interview method because in face to face interview the interviewee observes d feelings of the respondents. By interviews I know more about the people’s opinion. Interview is a form of interaction between two people or more. In short the interview is a powerful implement for researches.