marketing seminar

Kodak Rue Générale de Gaulle, 62B-1310 La Hulpe, Belgium

Reception Phone Number: +32 2 352 25 11E-mail: [email protected]

Emergency number - German Sacristan: +32 497 51 25 39

How much does it cost?The Event is FREE OF CHARGE.

Participants need to pay for the following:

• their travel to and from the venue (Kodak La Hulpe, Belgium)

• their hotel accommodation (more details will given upon registration) Lunches are courtesy of Kodak.

How can I participate?Confirm your attendance by registering online with [email protected].

Places are limited to approx 40 participants on a 'first come - first serve' basis, and you are entitled to bring two guests per company.

Deadline to secure your place at the Seminar is Friday 8 October 2010

Invitation

Marketing Seminar October 19th - 21th 2010

Good Products Don’t Sell Themselves

What is the Marketing Seminar about?

It is for our Kodak customers and prospects to invite their customers (marketing and communication departments) to a seminar where we will share effective marketing/communication tips, ideas and strategies.

Who should attend the event?

Marketing professionals who are looking for effective ways to communicate with their customers and prospects.

When?19, 20, 21* October 2010 *21 October: Optional Technology Demo

Where?Kodak • Rue Générale de Gaulle, 62 • B-1310 La Hulpe • Belgium

Invitation

MarketingSeminarOctober 19th - 21th 2010

October 19th

9 : 00 am Welcome!9 : 15 to 9:45 am Direct Marketing Challenges and Opportunities Alaister Tempest

9 : 45 to 11 : 00 am

Never mind the fancy theory. How do you get people to BUY? With over 80 practical real-life examples Drayton Bird

Break from 11 : 00 to 11 : 15 am

11 : 15 to 12 : 15 pm

What I learned in the past 15 years using direct marketing Ales Lisac

Lunch from 12 : 15 to 1 : 00 pm

1 : 00 to 2 : 00 pm Good Products do not sell themselves German Sacristan

Break from 2 : 00 to 2 :15 pm

2 : 15 to 3 : 00 pm Strategy and Campaign Planning Thomas Wimmer

3 :00 to 3 : 30 pm Insite Campaign Manager Matthieu Bossan

Break from 3 : 30 to 3 : 45 pm

3:45 to 4 : 30 pm

Transpromo – turning a cost center into a profit generating communication strategy Thomas Wimmer

4 : 30 to 5 : 30 pm Open discussion and Departure

7:00 pm Dinner

October 20th8 : 30 to 9 : 15 am Effective ways of marketing your business online Charles Crouch

9 : 30 to 10 : 15 am

Effective ways of marketing your business online Part II Charles Crouch

10 : 15 to 11 : 00 pm Marketing Services 2.0 (W2P) Peter Lancaster

11 : 15 to 12 : 00 am Marketing Services 2.0 (W2P) Peter Lancaster

12 : 45 to 1 : 30 pm Business Sustainability Martin Eustace

1 : 30 to 2 : 00 pm The power of print Ulbe Jelluma

2 : 15 to 3: 15 pm “ProsperOUS” Direct Marketing Erwin Busselot

3:30 to 4: 15 pm

Substrates – A vital element in getting the message across Ad Sies

4:15 to 5: 00 pm Open discussion and Departure

October 21st - Optional Technology Demo

Seeing the Technology at work***

9 : 00 to 1 : 00 pm

Personalisation Tools

Web-to-Print

Kodak Insite Campaign Manager

Kodak Nexpress Digital Production Color PressLunch from 1 : 00 to 2 : 00 pm

Departures

Register now !by e-mailing at [email protected] before October 8th

Seminar Program

Having a good product is not enough. You have to communicate it better than your competitors do!

Communication today is getting faster and more complex. The only lasting competitive advantage comes from utilising customer information. We need to create better relevant customer experiences than our competitors do. We need to take advantage of the variety of channels available in the market today. Today is all about helping customers which is why we have invested in this marketing seminar. We will provide you with tips and strategies which can be quickly executed. We believe this investment will help you sell more and better.

“We will share with you real cases with huge ROMI”

Alaister Tempest • Federation European Direct Marketing Association He was appointed Director General of FEDMA in September 1999, having been Director General of FEDIM from February 1992, and of the European Advertising Tripartite since 1989. From 1992-94 he was Director European Affairs, Readers’ Digest, and from 1980 to 1989 he was also Director of Exter-nal Affairs for the European Association of Advertising Agencies

Drayton Bird • European Academy Direct and Interactive Marketing He makes you laugh, makes you think – and tells you exactly what to do His ideas work no matter how large or small your business Want to see him in action? Go to www.draytonbirdcommonsense.com. The Chartered Institute of Marketing named him one of the 50 individuals who have shaped modern marketing, with others such as Tom Peters, Ted Levitt and Philip Kotler

Ales Lisac Ales is an inspiring, highly entertaining teacher, having been named “Best Slovenian Speaker of the Year” and Best Professor of the Year” twice. Ran the first private American MBA programme in Slovenia and organises the Slovenian Direct Marketing Championship. The profit improvements he has consistently produced for clients in many fields are quite remarkable – as is his ability to explain how he does it. He has written three books.

German Sacristan • Kodak Regional Business Development Manager He has a wealth of sales and marketing experience in multinational corporati-ons in Europe and USA. Run his own business and executed a direct marke-ting campaign with a 50% response rate. Awarded MVP in (New York) one of the most competitive markets in the world.

Thomas Wimmer • Kodak Regional Business Development Manager Thomas has more than 14 years business experience in the areas of dialogue marketing, imaging and publishing. His main focus is on identifying and reali-sing smart marketing communications, along with creating and implementing automated and efficient processes.

Matthieu Bossan • Regional Enterprise Solutions Category Manager Matthieu primary responsibilities are the introduction of new software solutions and the execution of Kodak’s Enterprise strategy to maximise the business opportunity in the European, Africa and Middle-East markets. Working in close collaboration with the software R&D teams in Vancouver, Canada, he ensures that high value solutions are delivered to the market with the right channels. Matthieu has over 10 years of experience in the graphics arts and software industry, with a degree in engineering and a post-graduate degree in business

Charles Crouch • On-line Marketing Professor Boston University Charles is a Lecturer in e-Business, Boston University Brussels, Online Business Consulting. He works with organisations to improve their online performance through workshops, seminars and direct collaboration, including online business strategy, Web marketing, and website design to support business operations.

Peter Lancaster • European Pioneer of Marketing Services 2.0 Peter, provides both strategic and operational expertise for today’s rapidly changing market. He has helped clients deploy marketing services 2.0 sy-stems for some household name clients in the retail, financial, healthcare and leisure markets. Lancaster served as MD of St Ives Graphic Media, a leading provider of one-to-one marketing communications and e-procurement solutions. He was also MD of GDI, which hosted Europe’s first web-to-print system for stationery products. His clients included Freeserve, BT, AOL, Sky Sports, Barclays Bank and Boots.

Martin Eustace • “two sides” UK Responsibility to role out the UK Two Sides initiative across Europe as part of the wider Print Power initiative which promotes the sustainability and effecti-veness of Print Media in a multi media world. Two Sides will tell the story that Print and Paper is one of the most natural materials we can use; originating form a renewable and recyclable resource.

Ulbe Jelluma • “Marketing Manager Print Power” Ulbe has 20+ years experience in major international advertising agencies serving blue chip FMCG clients as Unilever, Shell, American Express, Sea-grams. In b-t-b category has/is working for clients such as Sappi Europe, Ca-non Europe, Ansell Europe, Creo/Scitex Europe, DuPont Europe and others.

Erwin Busselot • Marketing Director Digital Printing Solutions Erwin, holds a Masters Degree in Industrial Engineering from Group T, Louvain, as well as a B-t-B Sales & Marketing certificate from EHSAL/INSTI-MA, Belgium. He has more than 20 years experience in marketing. Being as seasoned marketer in a fast changing business environment, he continuously explores the opportunities for marketing that can be achieved by the synergy between the Internet, Digital printing and Direct Marketing techniques.

Ad Sies • Regional Business Development Manager Ad has 20 years experience in print and paper. In this period the knowledge of document effectiveness and creativity is combined with thorough under-standing of analog, hybrid and digital substrates. His focus is on stimulating value chain cooperation, innovative print concepts and supporting the defini-tion and development of fit for purpose substrates.

October 19th

9 : 45 to 11 : 00 am

11 : 15 to 12 : 15 pm

3:45 to 4 : 30 pm

7:00 pm Dinner

9 : 30 to 10 : 15 am

3:30 to 4: 15 pm

9 : 00 to 1 : 00 pm

Web-to-Print

Departures

Seminar Program

October 19th

9 : 45 to 11 : 00 am

11 : 15 to 12 : 15 pm

3:45 to 4 : 30 pm

7:00 pm Dinner

9 : 30 to 10 : 15 am

3:30 to 4: 15 pm

9 : 00 to 1 : 00 pm

Web-to-Print

Departures

Seminar Program

Invitation

marketing seminar

Documents