Marketing & Sales Strategy

Target AudienceWALSH UNIVERSITY

STUDENT STAFF FACULTY

OTHER AUDIENCES PARENTS PROSPECTIVE STUDENTS HIGH SCHOOL STUDENTS

AVAILABILITY

Logo on the bottom of any piece of mail or campus document Campus map Walsh Brochure

Place next to Facebook and Twitter logo

• ANDROID MARKET• APP STORE FOR APPLE

Getting the app noticed

Purchasing the AppMake it part of the application fee for new

studentsPrice of the app is less than $5Current students can have the App added to

their student accountApp Store (Apple)Market ( Android)

PromotionCollege FairsLogo on all Walsh documentsFeature the new App in a brochure or email

Non Walsh StudentsHave FASFA deadlines and linksCollege application deadline and link Updates students on Campus Activities open to

the publicCommunity Activities

High School Football, basketball etc.

MobileUniversity Legal StructureEqual partnership between 4 partnersLLC Corporation with 4 equal shares between

partners

Organization Chart

Biographies/Roles of Chief Officers CFO – Justin Woods

Leads financial risks/planning and recordkeeping Leads Financial analysis BS Business Administration MBA Walsh University

COO – Christina Burch Leads and manages daily operations BS Sports Medicine Education MBA Walsh University

CAO – Megan Ramsey Leads Marketing and Communications, IT, Government Affairs, Facilities and Real Estate BS Applied Communication MBA Walsh University

CEO – Stacy Nunziato Leads staff functions Leads strategic planning, financial development, legal affairs, research and development,

diversity initiatives and human resources BS Biology/Chemistry MBA Walsh University