social media marketing strategy 2020 · 2019. 12. 12. · •content strategy •affiliate...

1

Claim a FREE Instant Breakthrough NOWwww.growyourbusiness.tv

Your Social Media Marketing Strategy

for 2020

2


• Opportunity Identification• Market research• Copywriting• Brand Management• Website• Channels• Engagement Tactics• Public Relations• Selling• Conversion Strategies• KPIs & Reporting Systems

Frequently, your initial

font choice is taken out

of your awesome hands

also we are companies

often specify a typeface,

or even a set of fonts,

part of their brand guides

when selecting a

typeface for body text,

your primary concern

should be readability.

Want to Systemise, Automate or Delegate Your Marketing?Identify what really held you back and prevented the results you wanted in 2019 so you can get 2020 off to a flying start.

• Prospect Targeting• Back linking• Webinar Marketing • Live Video Streaming• Search Engine Optimisation• Joint Ventures• Return on Relationships• Content Strategy• Affiliate Marketing• Thought Leadership• And much, much more

Get in Touch For a Complimentary Chat & FREE “Instant Breakthrough”

www.growyourbusiness.tv

3


• Situation Analysis• Marketing Objectives• Tactical Priorities• Prospect Profile & Avatar• Competitor Analysis• Tribes & Communities• USP & Value Proposition• Market Segmentation• Revenue Streams• Mitigating Risk• Marketing Funnel








when selecting a




• Sales Process• Marketing Collateral• Your Website • Copywriting Requirements• KPIs & Reporting Systems• Roles & Responsibilities• Packaging – Profiles & Proposals• Promotional Tactics• Campaign Manager & Schedule• PR Tactics• And much, much more



Who’s Planning, Documenting, Executing &Measuring Your social Media Strategy in 2020?

Are you getting the best possible ROI from your current human, technical or financial resources? How do you know?

A plan that is actioned makes your dreams come true.

4









when selecting a




Is Your Social Media Marketing Agency, Consultant or VA Generating The Online Results You Want…?

…No? then you need to keep them focused & hold them accountable - daily.

• Daily KPIs• Daily Goals• Daily Progress• Marketing System• Copywriting Components• Channels• Platforms• Activity Triggers• Practical Action Plan• Time Manager• Progress Evaluation

• Monitor results not activity• Raise Your Game and theirs’• Reports for stakeholders & shareholders• Which components are missing for 2020?• Who writes your copy and is it working?• Which channels should you be using?• Which platforms in those channels?• Increase sales opportunities by 200%• Not got one for 2020? You need one!• Time costs money. Be more productive• And much, much more.



You want confidence, progress & results – NOT excuses.

5









when selecting a




Want Recognised As An Industry Expert Or Thought Leader In Your Industry, Sector or Niche In 2020?

What do you want to be, do and have in 2020?

• Self-Employed• A Business Owner• A Recognised Coach• A Webinar Host/Broadcaster• A Webinar Presenter• A Lead Generation Expert• A Great Sales Closer• A Social Media Marketer• A Published Author• A Marketing Copywriter• More Fulfilled & Focused

• Work for yourself when you want• Systemise and scale your business idea• Sell your 1-2-1 and Group Coaching• Plan, Produce & promote own webinars• Present & get guest panelist invitations• Create your own sales prospecting system• Close more sales and win more business• Plan, Document & Execute your strategy• Get your book written and published• Write engaging & compelling sales copy• Grow, Scale or EXIT your business.



In 2020, Become: Get Help to:

6


Your Marketing Strategy for 2020Want to avoid the stress, frustration & lack of results you experienced with your marketing in 2018?

01

Do you know what the key issues are that are holding you back and

preventing the marketing results you want?

No? Then perhaps a written marketing plan outlining the solutions you need, could help?

02 03 04 05

Your Plan Message Lead Generation Sales & Selling Marketing System

Do you know what your key marketing message is for each stage of your sales process & funnel?

No? Then perhaps getting all your

copywriting done for you, could help?

Do you have a sales prospecting system in place for generating

leads for your products services & solutions?

No? Then perhaps a proven lead generation

system to pull prospects to you, could help?

Do you have a sales and selling system in place that’s closing sales and winning the business you need and want?

No? Then perhaps a powerful, practical &

proven sales process for you, could help?

Do you have a solution in place for managing your

team & all aspects of your marketing as you measure

your progress daily?

No? Then perhaps all the strategic input, systems & assistance to implement

your plan, could help?

7


Imagine…A Total Marketing SolutionGet all the pieces for your marketing strategy in place and implemented in 2020

01

Don’t make the mistake of hiring people,

delegating tasks or spending money before

the plan is written

What’s included in your plan, who’s writing &

who’s implementing it?

02 03

Your Plan Message Lead Generation Sales & Selling Marketing System

Don’t make the mistake of getting techies or

webmasters to create jargon filled content focused on features

Who’s writing your key marketing messages & where are they going?

Don’t make the mistake of investing money in a great looking website

but have no system for pulling people to it

Who’s targeting, engaging & pulling your target audience to you?

Don’t make the mistake of simply wishing, hoping

& assuming that prospects will buy your

products & services

Who’s qualifying, selling & closing prospects for

your products & services?

Don’t make the mistakes your competitors do.

Avoid “feast or famine”. Start systemising your

marketing approach

Get help to plan, document, systemise &

execute your 2020 strategy

8


• Prospect Profile & Avatar

• NEW Objectives & Priorities set

• Cash flow Improvement Strategy

• Practical Marketing Action Plan

• Channels & Platforms Identified

• Roles & Responsibilities Agreed

• All marketing messages written

• Align Sales & Marketing Strategy

• Webinar & Live Stream Solution

• Community & Content Strategy

• Automate Key Marketing Tasks

• Traffic & Lead Generation System

• Sales Prospecting System

• Appointment Booking System

• Transparent Progress Evaluation

• Coaching & Consultancy Options

• Progress is 100% Guaranteed

Your 2020 Marketing BlueprintAll pulled together into one cohesive framework for you, us or both to implement

9


Marketing ConsultantMulti award winning Entrepreneur Author Business Coach

Let me introduce myselfMy name is Fraser Hay and founder of Grow Your Business®.

I’m a former Scottish & UK Shell

Livewire Winner, former Prince’s

Scottish Youth Business Trust &

Royal Bank of Scotland Winner.

I’ve written and published 20 books

on entrepreneurship and marketing

and gotten them to the #1 spot for

their category on Amazon.

I’ve helped entrepreneurs in over 40

countries to identify and address over

2000 common entrepreneurial issues,

challenges and obstacles.

I’ve generated 402 Profile views,

250,000 views to a blog post, 236

leads & £10,000 online in 24 hours

& I want to help you do the same.

10


THE SYSTEM

We help you pull everything

together to systemise your

marketing & make it effective.

SALES & SELLING

We help you create a

simple way that converts

interest into sales.

LEAD GENERATION

We help you to create a

marketing funnel that finds &

engages your target audience

YOUR MESSAGE

We help to create a collection

of persuasive and engaging

ads, emails & web pages.

Your Marketing SystemGet help to EXECUTE an effective marketing system and funnel consisting of 4 key elements.

11


Your MessageEverything provided for you or us to craft your marketing message for each stage of your funnel & sales process.


• Headlines

• Ads

• Emails

• Calls to Action (CTAs)

• Squeeze Page(s)

• Video Sales Letters

• Webinar Framework

• Webinar Scripts

• Webinar Delivery Platform

• Signup/Registration Pages

• Lead Magnet & Lead Magnet Graphics

• Upsell Strategy

• Autoresponder Sequence

12


Your Content StrategyNow that You have your message created, on which platforms will you publish your content?


• Keywords

• Search Trends

• Volume

• Cost Per Click

• Pay-per-click

• You Tube Research

• Competitive Analysis

• Scheduling & Posting

• Creative

• Engagement

• Metrics & KPIs

No. What we offer? Included?

1 Headlines. We’ll create a selection of headlines for you to test and use in ads & emails YES

2 Ads. We’ll create a selection of ads for you test on social media sites YES

3 Emails. We’ll create a selection of headlines for you to test and use YES

4 Video Sales Letter. We’ll create a template for you to test and use YES

5 Webinar Script. We’ll create a webinar script for you to test and use YES

6 Sales Page. We’ll create a page for your website for you to test and use YES

7 Calls to Action. We’ll create a selection of CTAs for you to test and use YES

8 Autoresponder Sequence. Contains 5 follow-up emails for you test and use YES

9 Squeeze Page/Registration Page. We’ll create the copy for your signup page. YES

10 Lead Magnet. We will create your Lead Magnet & Web Graphics. YES

Your MessageWhat you’ll get

1. We discuss your requirements in person or skype with many questions about you, your products, services and solutions

2. We produce the copy for each of the above. Time approx. 14 working Days. Maximum 3 revisions.

3. We furnish the draft copy in WORD docs or PPT format for you to review and approve.

4. Your webmaster integrates the copy in to your website and we’ll integrate into your webinar platform.

There is only one way to fail and that is to quit.www.growyourbusiness.tv

14




• Prospecting Emails

• Engagement Tactics

• Interactive Tactics

• Proactive Tactics

• Responsive Tactics

• How to pre-qualify suspects

• Define & Monitor Daily KPIs

• Target Online Communities

• Target Influencers

• Leverage NLP Strategies Online

• DISC Analysis of all Prospects

• Offline Tactics

Lead GenerationEverything you need to target, pull and engage leads..


1 Prospect Profile & Avatar. We’ll work with you to define exactly who you want to reach YES

2 Prospecting Email. We’ll work with you to create a prospecting email YES

3 Pre-Qualify all Prospects before speaking to them. Stand out from competitors YES

4 Proactive, Interactive & Responsive Triggers. 30 Reasons to engage others YES

5 Channels. We’ll work with you to identify your channels and routes to market YES

6 Platforms. We’ll work with you to identify key platforms in each of your channels YES

7 KPIs. We’ll work with you to confirm the KPIs you want to count, monitor & measure daily YES

8 Content. You’ll receive 7 content tactics to test as part of your lead generation strategy YES

9 Insights for all Prospective Clients. Confirm the best selling style for every single prospect YES

10 Time Management & Accountability System. Stay focused on the key tasks and activities. YES

Lead GenerationWhat you’ll get

1. We will furnish you with a marketing dashboard for you or your VA to manage your daily social media marketing activities

2. We will furnish you with a copy of Pipeline: The sales Prospecting System for you to use or give to your staff or Virtual Assistant

3. We guarantee you will engage people who match your prospect profile and grow your list which you can measure with your dashboard

4. You will receive regular confirmation of the results of your lead generation, sales prospecting and social media marketing activities


16


Sales & SellingEverything provided to qualify, persuade, present and win business.


• Strategic Planning

• Sales Prospecting System

• Sales Process & Collateral

• Leadership

• Sales Support

• Targeting

• Proposals

• Follow-Up

• Time Management

• CRM & Technology

• Webinar Marketing

• Live Video Streaming

• Referral Marketing System


1 Sales Process. We’ll work with you to confirm each stage of your sales process YES

2 START Selling.We help to re-affirm your sales process, the steps & results YES

3 Webinar Platform. We can provide you with a webinar platform for 12 months YES

4 Appointment Booking System. Allow prospects to book time with you YES

5 Android, iphone and ipad compatible. Sell to one or many – from anywhere YES

6 Optimised for Social media marketing. Increase your reach to a wider audience YES

7 Add Multiple NEW Revenue Streams. Upsell customers & increase their life time value YES

8 Keep 100% of the revenue you make. We take no commission or revenue share from sales YES

9 Increase Conversions. An automated follow-up system to maximise conversions YES

10 Sell your own products, training courses & coaching. Scale your online business - fast YES

Sales & SellingWhat you’ll get

1. We will optionally provide a webinar delivery platform and online community if required

2. We will ioptionally ntegrate a webinar delivery platform & the ability to present sales webinars, live streaming events into your existing website navigation

3. Video Sales Letters, Squeeze Pages and Webinar Script will be created and integrated into the platform. Time Approx. 14-28 Days after fact find consultation.

4. We will document your sales process for use online and offline (if appropriate).


18


Online Marketing SystemEverything You Need.


• Funnel Process Defined

• Sales Process Integrated

• Lead Magnet / Digital Asset Created

• All Copywriting Created

• Sales Prospecting System Created

• Selling System Created

• Webinar Delivery Platform Provided

• Appointment Booking System Provided

• Website Created/Provided

• Online Community Created/Provided

• Promotional Video Created

• Video Sales Letter Created

• Ongoing Support


1 Marketing Funnel. We’ll work with you to create your online marketing funnel system YES

2 Message and copywriting. We’ll work with you to create all your copywriting YES

3 Sales Prospecting System. We’ll provide you with a lead generation system YES

4 Sales and selling system. We’ll provide you with a sales and selling system YES

5 Webinar Delivery Platform. We’ll provide you with your own technical platform YES

6 Appointment Booking System. Get it included and integrated into your webinars YES

7 Website Integration. Everything above integrated into your website YES

8 Social Media Daily Planner. Keep your team focused on the online activities that matter YES

9 Help, Guidance and Support. Ongoing support via online, on the phone or in person YES

10 Progress Evaluation System. Hold your team accountable. Measure your progress & ROI Daily YES

Your Online Marketing SystemWhat you’ll get


1. Diagnostics and situation analysis conducted to identify issues, challenges and obstacles and to confirm priorities

2. Social Media Marketing Strategy documented listing all relevant components and relevant marketing messages written

3. Lead Generation Management System, and webinar delivery platform provided

4. Optional full service social media daily activity execution and implementation available. POA.

20


OutcomesWhat specifically will you achieve with our help?

21


Choose How You Want Our HelpWe offer personal coaching and consultancy to suit you and your requirements.

OnsiteOnline On the phone

We can visit you at home or at

work, discuss your requirements in

person and get to work on your

behalf as soon as possible.

We can work with you via live

video streaming over the internet

and help you create your

marketing system.

We can work with you over

the phone if you prefer and we can

record the sessions so you can

refer to them later.

You’re in control. You make the decisions. We support you and your decisions.

22


Fraser and the resources he offers inside Grow Your Business Club have been

instrumental in giving me help, support and confidence to create the opportunities

I needed to expand my business. With his help, I’m now on track to completing

and publishing my 3rd book on Amazon, approaching 18,000 positive feedbacks

on eBay, and a Linkedin Profile that keeps attracting more views and connections

every day. What started as a part-time business is now a £160,000+ enterprise

and growing every day.

If you work for yourself or are thinking about it and need help, then I encourage

you to engage him and embrace what’s on offer via the club.

It’s practical, it’s refreshing and it works.

George Wallace aka “The eBay Guy”

FeedbackWhat others say

Online Retailer,

Speaker and Author

23


"When I built a digital marketing agency from $0 to $500,000 in recurring

income I heavily relied on the strategic insight from Mr. Fraser Hay. His

books are an integral part of my reference library..“

Zhe Scott, The SEO Queen

SEO

Consultant


24


“As a wealth management company we recognize that having a plan and

generating an ROI is very important to us and our clients. In working with

Fraser, we have seen significant progress with our marketing and are

experiencing an ROI that can be tracked back to increased exposure

online, new signups, leads, sales and even referrals.

Just one of his practical techniques is already generating results and

assisting us to generate an extra £5m+ in funds under management this

year.

I recommend his coaching expertise to any company or individual that

needs to sharpen their marketing skills to deliver a marketing plan that

works.”


Wealth Management

Company

25


Customer JourneyWe offer a powerful, practical and proven 4 step process.

Contact Us for

your FREE

We confirm the

plan of action &

resources required

We implement

and execute

the plan

We measure

all activity to

record progress

26


F R A S E R J . H A Y

Progress IS

guaranteed.

(When you apply

what we share.)

We can lead a horse

to water, but we

can’t make it drink.


Now Claim Your FREE

social media marketing strategy 2020 · 2019. 12. 12. · •content strategy •affiliate...

Documents