Marketing

Rule number one

[And great examples for following it]

It’s very simple.

Satisfy your customers’ needs.

? How do I create interesting content about... (insert dull category here)?

A very common content marketing

question:

? But it’s a bad question.Because it’s the wrong question.

On one hand, it’s a good question.

?How do I excite my readers?A better question:

Develop pathological empathy for your readers.

“~ Ann Handley

i Themselves.

Your customers only care about one thing.

Their lives. Their work. Their goals.

! They’re fascinating.

And your customers aren’t dull.

And you’re on your way to creating

great content.

Understand how to tap into their pleasures and pains.

I want to show you how it’s done.

I chose a subject we can agree is far from sexy.

Toilet paper is dull.

Charmin’s “SitOrSquat” is not.It’s a smart and useful mobile app.

Diapers are dull.

Pampers’ “Love, Sleep & Play” is not.It’s a website about caring for your children.

Kitty litter is dull.

The “Make Meow a Star”interactive feature is not.

It’s one of the many gameson the Fresh Step websitewhich enables you to play with your favorite cat photos.

[Hey, my kitty, Bo, is the star here.]

Dog poop bags are dull.

“Dispenser Aventure”is not.

It’s Earth Rated’s highly engaging

Instagram photo contest for dog lovers.

Toilet bowl cleaner is dull.

Clorox’s “Ick-tionary” is not.It’s one of the many funny, interactive features

on the company’s “Laugh” website.

Adult diapers are dull.

“The Great American Try-On” is not.It was Depend’s video contest featuring television and NFL stars.

Toilet deodorizer is dull.[Or at least you would expect as much.]

“Girls Don’t Poop” is not.It’s a hilarious and viral video from Poo-Pourri.

> Presented on the following slide.

The best content is content so useful that people would pay for it if you asked them to do so.

“~ Jay Baer

Marketing

Rule number two

Also simple.Have some fun two, too.

“The Web’s Crappiest ContentSeven Stinkers.”

Based on the article:

I’m Barry.Talk to me about your content marketing needs,