Marketing ResearchIMPORTANT QUESTION AND SOLUTION

BY

NASIR UDDIN

MARKETING RESEARCH:

MARKETING RESEARCH IS SYSTEMATIC AND OBJECTIVE, IDENTIFICATION, COLLECTION,

ANALYSIS, DISSEMINATION AND USE OF INFORMATION FOR THE PURPOSE OF

IMPROVING DECISION MAKING RELATED TO IDENTIFICATION AND SOLUTION OF THE

PROBLEM AND OPPORTUNITIES OF MARKETING.

TASK OF MARKETING RESEARCH:

• TO ASSESS THE INFORMATION NEEDS.

• TO PROVIDE MANAGEMENT WITH RELEVANT, ACCURATE, RELIABLE AND

ACTIONABLE INFORMATION.

Q. What is meant by marketing research? What are the task of marketing research?

Q. What is the Difference between problem identification research and

problem solving research?

Problem identification research:

Market potential research

Market characteristics research

Market share research

Image research

Sales analysis research

Forecasting research

Business trends research.

Problem solving research:

Segmentation research

Product research

Pricing research

Distribution research

Promotion research

Q. What is the Difference between MIS and DSS?

MIS (Management information

system):

Ongoing process

Structured problem

Use reports

Rigid structure

Information display

restricted

DSS (Decision support system):

Integrated system

Unstructured problem

Use model

User friendly

adaptability

Q. What are the common forms of analytical

model?

verbal model (written representation)

graphical model (graph)

mathematical model (y = a+bx)

Q. Discuss the step of sampling process?

Step of sampling process:

1.Define the target population.

2.Determine the sample frame

3.Select a sample technique

4.Determine the sample size

5.Execute the sampling process

Q. What do you mean funnel approach and branching question?

Funnel approach:

Ordering question

Sequence starts with

general question

To prevent specific

question from biasing

General question.

Branching question:

Survey directing by the

interviewer

To different spot

Questionnaire depend on

the answer given.

Q. What are the task involved in defining

research problem?

Task involved in defining research problem:

1.Discussion with the decision makers

2.Interviews with expert

3.Analysis of secondary data

4.To conduct some qualitative research such as

focused group discussion, depth interviews.

Q. what are the Data preparation process?

Preparing preliminary plan of data analysis

Questionnaire checking

Editing

Coding

Transcribing

Data cleaning

Statistically adjusting the data

Selecting data analysis strategy

Q. Difference between parametric test and non-parametric test?

Parametric test:

Measured on interval

scale

Metric data

In one sample

-t test

-z-test

Non-parametric test:

Measured on nominal

or ordinal scale

Nonmetric data

In one sample

-chi square

- K-S

-BINOMINAL

Q. What step involved in Data collection process?

1. Selection of field workers

2. Training of field workers

3. Supervision of field workers

4. Validation of field workers

5. Evaluation of field workers

Q. what are the classification of sampling technique?

A . Nonprobability sampling:

(Convenience)

1. Convenience sampling

(interviewing street people)

2. Judgmental sampling( shop

house)

3. Quota sampling(gender, age)

4. Snowball sampling(referrals from

referrals)

B . Probability sampling:(random)

1. Simple random

2. Systematic sampling

3. Stratified sampling

4. Cluster sampling

Q. What are the classification of survey method?

Q. What are the step involved in Question design process?

1. Specify the information need

2. Specify the type of interviewing method

3. Determine the content of individual question

4. Design the question to overcome the respondents inability and unwillingness to answer

5. Decide the question structure

6. Choosing question wording

7. Determine the order of the Question

8. Choose the form and layout

9. Reproduction of the questionnaire

10. Eliminate bugs by pretesting. (bugs-potential error)

Q. What are the principle of oral

presentation?

Tell em’ principle: the principle state

Tell em’ what you are going to Tell em’

Tell em’

Tell em’ what you have told em’

Kiss em’ principle:

Keep it simple and straight forward

Q. What are the criteria to be used when evaluating secondary

data?

1. Specification (methodology used in collect data)

2. Error (accuracy of data)

3. Currency (when the data collected)

4. Objective (the purpose which data collected)

5. Nature ( the content of the data)

6. Dependability (how dependable are the data)

Q.WHAT ARE THE CLASSIFICATION OF SECONDARY SOURCE?

Q. what are the elements of marketing proposal?

Elements of marketing proposal:

Executive summery (overview)

Background

Problem definition

Approach to the problem

Research design

Data collection

Data analysis

Reporting

Cost and time

Appendix

Q. what are the difference between sample and census?

Sample:

A subgroup of the element of

the population selected for

participation in the study

Need small budget

Population size large

Cost of sampling errors low

Destructive measurement

Census:

A complete enervation of

elements of population

Need large budget

Population size small

Cost of sampling errors

high

Nondestructive

measurement

Q. what is content and trace analysis?

Content analysis:

It is a research tool or technique that help to analyze the actual content and it is features of any kind, whether it was a word, picture, themes, text, and try to present the content in objective and quantitative manner.

Content analysis is a research tool focused on the actual content and internal features of media. It is used to determine the presence of certain words, concepts, themes, phrases, characters, or sentences within texts or sets of texts and to quantify this presence in an objective manner.

it enables researcher to shift through large volume of data

it allow us to discover and describe the focus of individual group, social attention

Trace analysis:

Trace analysis as a measurement below one ppm (µg/g) while others use the term to describe an analyze concentration low enough to cause difficulty. This difficulty may be caused by the sample size or the matrix (i.e. - the concentration of analyze of interest relative to the matrix or the sample size causes difficulty for the analyst). Most trace analysts using ICP-OES / ICP-MS prefer the latter definition.

Q. what is type I &type II error?

Type I error:

A type I error (or error of the first kind)

is the incorrect rejection of a true null

hypothesis. Usually a type I error leads

one to conclude that a supposed

effect or relationship exists when in

fact it doesn't. Examples of type I

errors include a test that shows a

patient to have a disease when in

fact the patient does not have the

disease, a fire alarm going off

indicating a fire when in fact there is

no fire or an experiment indicating

that a medical treatment should cure

a disease when in fact it does not.

Type II error:

A type II error (or error of the

second kind) is the failure to

reject a false null hypothesis.

Examples of type II errors

would be a blood test failing

to detect the disease it was

designed to detect, in a

patient who really has the

disease; a fire breaking out

and the fire alarm does not

ring or a clinical trial of a

medical treatment failing to

show that the treatment works

when really it does.

Q. what is central limit theorem?

A statistical theory that states that given a

sufficiently large sample size from a

population with a finite level of variance,

the mean of all samples from the same

population will be approximately equal to

the mean of the population.

Q.WHAT THE GOOD CHARECTRAISTICS & TYPES OF HYPOTHESIS

TESTING?

Q.DESCRIBE CLASSIFICATION OF RESEARCH DESIGN?

Q.WHAT ARE THE SOURCE OF ERROR IN RESEARCH DESIGN?

Q.SHOW THE DIFFERENCE BETWEEN QUALITIVE AND QUANTEITATIVE RESEARCH?

Q.WHAT ARE THE CHRACTERISTICS OF FOCUS GROUP?

Q.WHAT QUALIFICATION NEED TO BE A FOCUS GROUP MODARATORS?

Q.DESCRIBE CLASSIFICATION OF SCALLING TECHNIQUES?

Q. DISTINGUISH FOCUS GROUP, DEPTH INTERVIEWS, AND PROJECTIVE TECHNIQUES?

For any enquiry:

realnasir@gmail.com