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Advertising Presented By:

Muhammed Faaiz

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Advertisement

According to American marketing association (AMA) Advertising is any paid form of non personnel presentation and promotion of goods, services or ideas by an identified sponsor.

The AIDAS FormulaDesireActionSatisfactionAIDAS

InterestAttention

Features of advertisements:Paid FormImpersonal PresentationSpeedy And Mass communicationIdentified Sponsor

Objectives of Advertising: To inform about new products availability. To build brand recognition. To modify the buying motives of existing products. To build overall company image. To increase market share or sales. To increase the frequency of use of a product. To effect immediate buying action. To help salesman in selling the product.

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Role of AdvertisingBenefits to manufactures:It controls product prices.It helps to create an image and reputationBenefits to middlemen:It guarantees quick sales.It acts as a salesman.

Benefits to Salesman :It reduces his burden.It makes them self confident. Benefits to Society:It uplifts the living standards.It generates employment opportunities.

Benefits to consumers:Modern Advertisements are highly informative.It saves good deal of time.

Limitations of AdvertisingIt has limited capacity.Advertisements are rigid.Advertisements are unbelievable.Advertisements increase the prices.It creates dissatisfaction among consumers.Ethical objections.Advertisability is Conditional.

Advertising Appeals An advertising appeal is a powerful message that arouses a need or desire among consumers. It is the heart and soul of a advertising message. The various appeals used in advertising are as follows: Rational Appeal Emotional Appeal Moral AppealRational Appeal Emotional AppealMoral AppealSuperior QualityPerformanceDurabilityNegative appealPositive appealFear AppealCelebrity AppealAnti-DrugsHIV awarenessConservation of electricity & water

Rational AppealFear AppealGeneral Appeals

Positive appeal

Celebrity Appeal

Moral Appeal

Medias

5Stars Advertisement Samsungs Advertisement T. V Advertisements : General Advertisements

Internet Advertisement

Posters

Showrooms

Radio Advertisements - General

Magazine Advertisement

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My Product Line - SHOES

A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.

Different type of shoes1. High heeled Shoes

Pumps

Sling backs

Wedge heels2. Flat Shoes

Flip Flops

Sneakers

Espadrilles

Ballet Flats

Mary Jane Shoes3. Shoes with high/low heels

Sandals

Platform Heels

Boots

Mules

KedsSketchers: Saucony:Cheeks: Birkenstock: A.J. Valenci: Aerosoles: Clarks: Converse: Reebok:

Top 10 brands

Most expensive shoes for men

1. Diamond studded Nike boots 2. Diamond studded sneakers

3.Nike Air Zoom Kobe 1

4.Gold running shoes

5. Nike high dunk shoes eEqDu 59

6. Swarovski studded FILA shoes

Most expensive shoe for women

Stuart Weitzman Cinderella SlippersStuart Weitzman Ruby Slippers

Platinum Guild Stuart Weitzman Heels

Stuart Weitzman Retro Rose Pumps

Mai Lamour Rose Shoes

Pure Gold Shoes

The top competitors

NikeAdidas

Photo gallery - Nike

Photo gallery - Adidas

Emotional AppealStyle appealCelebrity Appeal

Rational Appeal

Magazine advertisementIndoor Media

Internet advertisement

Window display

Counter displayDisplay media

T. V Advertisements : My Product Advertisement

Adidas Advertisement Nike Advertisement

Consumers Report

Dealers Report

Best Appeal Preferred

Brand Appeal

Best Media Preferred

Thank you !!

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