marketing presetation - hair style and its relation to baldness !
DESCRIPTION
Our Presentation covering Hair styles and its effects on mens baldnessTRANSCRIPT
Marketing
Strategy July 31, 2011
• Full Sleeves cotton
shirts, bell bottom
pants & big goggles.
• Highly Inspired by
Bollywood films.
• Shy in nature
• Fashion was seen as
rebellious
• Hair styling using Oil,
water and comb.
1970’s • Wearing tight jeans &
long tshirts.
• Loves Bollywood, and
occasionally
Hollywood movies.
• Passionate in life,
loves making friends
specially girls.
• Keen to try out the
latest fashion.
• Keen interest on Hair
styling as well
• Anything and everything which is in fashion
• Loves hollywood vis-a-vis bollywood.
• Keen on making a style statement.
• Likes getting attentions and enjoying freedom
• Change is the only thing constant
• Live young, Die younger
2000’s 2010’s
FASHION
Aspiring MBA, Loves watching movies prefers 1st day 1st show and hanging out with friends, plays football, a complete Ronaldo fan. Top of mind product for styling hair: Gel Aware of other products: Gel, Wax, Mousse Preference: Hair wax Frequency Once in a week Brand: Sculpt by L’Oreal Using: since 2 years Earlier Tried: Gel Changing in hair style: Every 3 months Time spend on hair/day: 20 min
23 years old, last year M.B.B.S, studies at D.Y.Patil staying at Ghatkopar, Aspiring MS Cardiologist. Likes to make his presence felts wherever he goes. Style statement is very important Top of mind product for styling hair: Gel Aware of other products: Gel, Wax, Spray Preference: Hair Gel Frequency: Twice a week Brand: Set wet Style, Paras Using since: 2 years Earlier Tried: Garnier Fructis Style Changing in hair style: Every 2 months
25 year old, working professional. Married since past one year. Very selective about the brands she uses in her day to day life. Does shopping for grooming and styling products for hubby, because of her expert knowledge. Top of mind product for styling hair: Gel, Spray, Mausse, Oil, Glue Aware of other products: Poramde, Serum Preference: Gel Frequency: thrice a week Brand: Redken for Men Grip Tight Using since: 1 year Earlier Tried: Denim Shower Gel: Musk Time spend on hair/day: 15 min
27 year old, works in a Multinational firm from past 3 years, engaged since 4 months. Loves travelling and crazy for Formula one races. Top of mind product for styling hair: Gel, Spray, oil Aware of other products: Gel, Wax, After shower Preference: After shower Brand: Parachute After shower Hair Cream Frequency: Daily Using since: 1 year Earlier Tried: Set wet Gel Changing in hair style: Occasionally Time spend on hair/day- 15-20 min
32 year old, working in a research firm in Mumbai. Married since past 3 years. Loves going for a long drive and cooking for his wife Top of mind product for styling hair: Gel, Spray, mausse, water Aware of other products: Gel, aftershower, spray Preference: Gels Frequency: Daily Brand: Brylcreem Using since: 2 years Earlier Tried: VLCC natural Science Men Active Hair Styling Gel Changing in hair style: Occasionally Time spend on hair/day: 15 min
The CHAMPION Of Hair Style Is Here!
Different Purpose • From celebrity imitation to being different
• From Neatness to Style Statement
• From stronger to sexier
• From Macho Appeal to Sexual Appeal
• From occasionally to regularly
• From niche to mass
“Funda Behind Hair”
“Ever noticed bald people often have shiny scalps?”
Info: www.organicchemicals.com
Info: www.organicchemicals.com
“Just like the shoes and clothes you wear,
the way you style your hair
will say a lot about your
sense of fashion and personality”
Hairstyling Products
Allows to restyle your hair throughout the
day without the stickiness factor, help in
giving natural look and volume to hair.
Quality hair mousse doesn't come
cheap and it might lack holding
strength for those who need more grip.
Mousse
Hairstyling Products
It will cement your hairstyle for many
hours, even in the face of heavy winds, it
will moisturize and condition the hair.
A large quantity of gel is needed for many looks and you will get your hands
sticky if restyling is needed throughout
the day.
Gels
Hairstyling Products
Just a little of Styling cream, gives your fly
away hair a more controlled look. It will look
as if you have not put anything on your hair.
Excessive use may harm hair.
Styling Creams
Hairstyling Products
Most pomade products provide a combination
of conditioning, styling, shining, and texture-
enhancing ingredients, allows you to have a
natural look and adds texture. It's a great for
messy look..
When too much is applied, it might give your
hair a greasy look. In some cases, it may
require multiple shampooing in order to
remove pomade.
Pomade
Hairstyling Products
Very easy to apply and is great for
finishing already-styled and dry hair for
maximum hold. It includes effective UV
sunscreen protection, which is great for those who spend a lot of time outdoors.
Many hairsprays have a strong smell, and when too much hairspray is used it
can give your hair a dry and crunchy
texture.
Sprays
Hairstyling Products
Bored of your curls or sick or the frizzy making
your hair look all messed up, Try the styling
serum. Applying a little amount on wet hair and
leave it for sometime. As soon as your hair dries
up, your curls and frizz will have been taken care
of. This is one of the best for curly hair.
You have to apply on frequent basis, as
it effect don’t stay longer
Styling Serum
Hairstyling Products
Hair wax is a thick hairstyling product containing wax, used to assist with holding the hair. Consequently, hair wax is currently experiencing an increase in popularity, with many manufacturers releasing versions that are referred to as pomade, putty, glue, whip, molding gum, or styling paste.
In contrast with hair gel, most of which contain
alcohol, hair wax remains pliable and has less
chance of drying out.
Hair wax
Hairstyling Equipment's
• Helps Thickening of your thin Hair
• Avoid stickiness/viscosity in Hair
• To make hair stiff and it wont move entire day
• Shine for your hair
• Provides Smoothness
• Fragrance
• Emulsification
• Anti-Microbial
Parameters used by brands to Sell
“Hair is nature's biggest compliment and the
treatment of this compliment is in our hands.”
-Vidal Sassoon
“Do we know what are the ingredients used before
we apply?”
Helps Thickening of your thin Hair
• Carbomer, Dodecanedioic acid/cetearyl
alcohol/glycol copolymer, PPG-75-PEG-300-
hexylene glycol, PVP (Polyvinylpyrrolidone
• Effects on Hair: Leave hair rough, coarse, hard
Ingredients Used
Info: www.organicchemicals.com
Ingredients Used
Avoid stickiness
• Amines are used as emulsifiers and conditioning
agents in hair care products.
• Alcohols, Alkanoamides, are used in hair care
products as a solvent: SD alcohol 40, Witch hazel,
Isopropanol
• Effects on Hair: Roughness, graying of hair
Info: www.organicchemicals.com
Making hair stiff
• Polyvinylpyrrolidone, Pytocalcious
• One of the polymers used, which is also used to
glue the layers of wood in plywood together. It is
non-water soluble polymer added to make the
hold last a bit longer.
• Effects on hair-can be linked to urinary tract infections, eczema, dryness of skin, hair & scalp,
allergies and hair loss.
Ingredients Used
Info: www.organicchemicals.com
Ingredients Used
Shiny
• Silicones are used to give gloss and shine effect.
• Vitamins are added in order to strengthen and
improve overall appearance of hair.
• Effects on hair- Ichy scalp, accumulation of oil in scalp
Info: www.organicchemicals.com
Ingredients Used
Fragrance
• Dimethyl phthalate
• Effect on hair- Allergies
Smoothness
• Organic oils and Protiens are added to provide
conditioning i.e. Mineral oil, Paraffin, Petrolatum
• Effect on hair- Irritation, flakes
Info: www.organicchemicals.com
Ingredients Used
Anti-microbial
• Anti-Microbials/ Antibacterials are used to ensure cleanliness
in hair care products, like Glyoxal, Triclosan, Parabens
• Effect on hair- after topical application can easily penetrate
the skin and accumulate in local tissues.
Info: www.organicchemicals.com
Ingredients Used
Emulsification
• Caprylic/capric/diglyceryl succinate, Phosphate
• Fatty acids are used as emulsifying agents and emulsion
stabilizers in hair care products.
• Effect on hair- Blends in hair throughout, leaves stickiness
Info: www.organicchemicals.com
Go Natural
Aqua(water)
vegetable glycerin
natural multi-sugar derived from vegetable,
Camellia sinensis (camellia) seed oil,
Linum usitatissimum (linseed) seed extract
Go Natural
Melaleuca alternifolia (tea tree) oil,
Tocopherol (vitamin E),
Citrus grandis (grapefruit) seed extract,
Mentha arvensis (peppermint) leaf oil.
Thank You
Special thanks to Real Pharmacy & Ekta Chemist (Mulund)