marketing plan xxx

7/21/2019 Marketing Plan Xxx

1/3

Marketing Plan

Introduction

The following marketing plan forms the basis for the introduction ofan innovative product Keylevision in France by the Global

Dynamics Co.Ltd. The analysis allows us to outline the best

strategies to follow for the achievement of the companys strategic

goals. Keylevision will be our strongest card to improve the

companys status in the high technique sector.

Taking into account the needs of i! and television for using

Keylevision" e have marketed the #rance as the !rst

ste$ to launch our $roduct in %uro$ean market because

of the broadband connections in #rance have reached &'

million in &'('. This makes #rance become the second

largest )D*L market in %uro$e. The marketing

strategies ill enable to reach a market si+e of an

estimated (,"-"/'' $eo$le 0targeted1. *uccess ill be

re2ected by a si+eable ca$ture of market shares ithin

#rench market" hile strategically carrying the com$any

u$ to the to$ s$ot as the market leader in the high

techni3ue sector and achieving greater levels of

$ro!tability year after year. To attain this" the $ro4ectfocused on the folloing ob4ectives5

Win new French customers and retain existing customers.

Maintain the monopoly position of our product.

ncrease pro!t by ""#$ % and '%# respectively over the

next three years$ and ultimately increase ()* from the

current &. to &.+,# at the end of year %&"'.

(. 6ackground(.( Presentation of Global Dynamics Co.Ltd.

Founded in -hanghai$ hina in %&&,$ Global Dynamics Co.Ltd.is a

company which speciali/es in high technique product (01$ product

manufacture and sales service. n the same year$ it has successfully

applied for patent protection for the technology of product2

Keylevision. *s a multicultural team$ we are able to bring to the

international market our unique product which provides you a

special entertainment experience by watching movies$ television

channels and playing games all for free on your television.


2/3

*fter , years e3orts$ we have kept a high market share in the four

biggest hinese cities 4-hanghai$ 5ei6ing$ hongqing and

7uang/hou8 with 9$,%&$:%9 customers.

n %&&;$ our subsidiary company has located in ;'$,%"

*merican costumers in the past two years.

n %&""$ we have created our second subsidiary company in

Marseille$ France.

(.& *tructure of Global Dynamics Co.Ltd.

Global Dynamics Co.Ltd. is a company with very focused

aspirations. )ur multicultural team is comprised of unique

individuals who have a solid background in each domain.


3/3

(ui$ ?resident$ oversees the general management and

commercial strategy. -he is also a member of the nternational

nformation Technology *ssociation.

Thi @ue$ ?roduct 0 Technology Manager$ takes charge of product

(01 and product manufacture. -he was the winner of thecompetition ATechnology Blite in *siaC in %&&:.

-ophie$ Marketing Manager$ is responsible for all areas of

marketing. With , years prior experience in developing the mix

marketing$ she has successfully launched several versions of

Deylevision in both hina and =-*.

Marie$ F) 4hief Financial )Ecer8$ responsible for managing the

!nancialrisks$ !nancial planning$ recordkeeping$ as well as !nancial

reporting. ?rior to forming the company$ she was Gice Financial

?resident in @*=??*=7B.

Ha/ D$ @( Manager$ responsible for hiring process$ providing

employee supervision and evaluations$ retraining employees as well

as o3ering mediation services. -he has already organi/ed a

dynamic$ young$ professional and multicultural team for Global

Dynamics Co.Ltd.

(./ 7alues of Global Dynamics Co.Ltd.

Innovationis our trademark

The s$irit of con3uest is our growth engine

Performanceis the key to our continued success

8es$ectis basis of all our relationships

Trustis the foundation of our management
http://en.wikipedia.org/wiki/Financehttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Financial_planninghttp://en.wikipedia.org/wiki/Riskhttp://en.wikipedia.org/wiki/Financial_planninghttp://en.wikipedia.org/wiki/Finance

marketing plan xxx

Documents