marketing plan template - results map€¦ · 1. 2. 3. 3 . market analysis risks/dangers...
TRANSCRIPT
Marketing Plan Template
© 2013 Ingenium Communications Inc.
Overview
Why? Business & Marketing Objectives Marketing Analysis
What? Product, Pricing & Positioning
Who? Market segments Influencer ecosystem
How? Tactical framework
Tactical mix
Budget
Metrics
Where & When? Action Plan
2
Business & Marketing Objectives
Business Objectives Marketing Objectives Marketing Strategies KPIs
1.
2.
3.
3
Market Analysis
Risks/Dangers Opportunities Strengths
4
Product, Price & Positioning
Product (lines of business/bundles)
Pricing
Positioning
5
Primary: Prospects & Customers
Secondary: Influencers
Markets Strategy
Market Segments
6
Markets Strategy
Influencer Ecosystem
Prospects
7
Message Architecture
Value Proposition
Supporting Message
Supporting Message
Supporting Message
8
Tactical Framework
Q1: Focus
Q2: Focus
Q3: Focus
Q4:Focus
9
Tactical Mix
Timeline Focus Markets Tactics
Q1
Q2
Q3
Q4
10
Budget
Q1
Q2
Q3
Q4
11
Metrics
Conversion rate Sales Share of market Share of voice Media analysis Social media profile
…
12
Action Plan
Focus Q1 Q2 Q3 Q4
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
Priority Focus 1
Priority Focus 2
Priority Focus 3
13
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