Presentation onmarketing plan of

aa new telecom company

Table of content

Company

overview

Mission

Vision

Product portfolio

Market share of

titan telecom

Marketing

strategy

SWOT analysis

Competitor

analysis

Target market

Positioning

,budget, control

TITAN TELECOM

why titan telecom?

Company overview

Is Truly A People Oriented Brand.

customers with greater service

satisfaction and providing loyalty to

Main target is the

industries

Sister Concern Of Titan Group of

Launched at november,2012

A State Own Company.

Mission

TITAN TELECOM aims to achieve its vision

through being number ‘one’ not only in terms of

market share, but also by being an employer of

choice with up-to-date knowledge and products

geared

Vision

To be a Service Provider in Bangladesh as a leader in Telecommunication

Product Portfolio

bondhu tariff Sadhinota tariff

Ekush tariff Bijoy tariff

Titan telecom

tariff

Market share

20% market share

considering the

subscriber base

fourth position based on

the number of customers

But when revenue is

concerned, Titan Telecom

is at second position

SWOT analysisSt

reng

then

s

Available budget

Strong network

New internet based services(e-hat

bazar, e-commerce)

Strong service centre

weak

ness Less product

knowledge

Less technological

advances

Lack of job

SWOT analysisO

ppor

tuni

ty Vast amount of internet

user

Service developments

Technological booming

Increasing amount of

user

Thre

at

Many competitors in the market

Employee wants to switch job

frequently

Can hamper the brand image

Competitor Analysis Direct Competitors Mobile phone operators covered Bangladesh

include:

Banglalink/Sheba ( Orascom Telecom Holding S.A.E),

GrameenPhone ( Telenor & Grameen Telecom Corporation ,)

Citycell ( Singtel , Pacific Group and Far East Telecom)

Airtel( Bharti Airtel & Warid Telecom International)

Teletalk (BTCL ).

Indirect CompetitorsMain indirect competitors are PSTN operators. The PSTN operators in Bangladesh are:

BTCL Former BTTB .

Ranks Telecom Ltd.

Tele Barta Ltd.

Jalalabad Telecom Ltd.

National Telecom Ltd.

As mobile operators also provide internet service, ISPs & Wimax service providers like Qubee & Banglalion also fall in this category.

Marketing strategyThe marketing logic by which the business unit hopes to create customer value

and achieve profitable customer relationship. Marketing strategy includes:

1.Segmentation and targeting

2.Differentiation and positioning

3.Marketing mix

4.Supports and services

5.Implementation and control.

Target market

target heavily the segment in which their

primary core competency lies .

entire population as a single

segment

but varies its product in terms of

augmented features and benefits

positioningThe everyday user

The corporate or

business user

The student user

The "couples"

segment

The rural user

The Internet user

Pricing

Pricing concludes:

1.Affordable price

2.best service at minimum

cost3.Discount offer

4.Credit terms.

Description Tk(‘000) Tk('000)Sales revenue

Sales 480000Less:

Sales returns and allowance 12000Sales discount 8000

Net sale 460000Cost of good sold -316000Gross profit 144000Operating expense

Salaries expense 64000Utilities expense 17000Advertising expense 16000Depreciation expense 8000Insurance expense 7000Freight out 2000

Total operating expense -114000Income from operations 30000Other revenue and gains

Interest revenue 3000Gain on sales of equipments 600

3600Other expenses and losses

Interest expense 1800Casualty loss from vandalism 200

2000 1600

net income 31600

graph

-400000

-300000

-200000

-100000

0

100000

200000

300000

400000

500000

600000

Budget Management

5.Customer oriented planning

4.Effective marketing operation

3.Applying best marketing strategy

2.Creating a distribution network

1.Reducing cost of production

Several factors must be included:

Support and services

Easy to use Read the manual carefully

If you face any problem

just email or contact with

us.

We ensure you the best

service ever experienced.

Huge customer care

centre near your handYou are always welcome

Implementation of plan

Implementation addresses who, where, when,

how?

1.For young generation

2.Versities and work places

3.365/24/7

4.Using skilled manpower

control

5.Increasing marketing investment

4.Removing spot products

3.Using most advanced technology

2.Managing implementations

1.Appointing skilled manpower

Controlling will be done by several steps: