YourBus“NEVER BE LATE”

Name : ROUNAK SARKARCOLLEGE: NATIONAL INSTITUTE OF TECHNOLOGY, TIRUCHIRAPPALLI

“NEVER BE LATE..”

WHAT IS MARKETING?Marketing is defined as “the activity, set of institution, and processes for creating, communicating and delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

EXECUTIVE SUMMARY

INTRODUCTION :• App Name : YourBus

• Available in : Play Store

• Benefits : Know your bus timings

Distance between the customer and the bus.

Estimated time of arrival. Vacancy in the bus.

INTRODUCTION(contd.)

Target consumers : School and college students travelling daily by bus. People working in offices and use buses for travelling.

WHY IS THIS APP NEEDED?• Will help in keeping the bus timings up-to-date.

• All you need is an android mobile phone.

TARGET MARKET: TRAVEL MARKET

TARGET CUSTOMERS :

SCHOOL GOING STUDENTS

COLLEGE STUDENTS

COMMUTERS

FREQUENT TRAVELLERS

OBJECTIVES :• Help people be on time.

• Book tickets even before 30 minutes of the departure of the bus.

WHY OUR APP, WHY NOT OTHER APPS?• This app gives customers the route and timings of all private and

Government buses. None of the apps have the privilege to provide service for both Government and private buses.

• Also provides the privilege of booking tickets even before 30 minutes before the arrival of the bus. No other apps have this privilege.

• Membership would help customers earn points which can be redeemed in the form of discount over their next booking.

DISCUSSING ABOUT THE APP ON APPRROAPRITATE FORUMS.

FOCUSSING ON CUSTOMER SERVICES.

RELYING ON WORD-TO –MOUTH MARKETING.

COMPETITORS:

TACTICS:

SERVICE PROVIDERS BRANDS

The app will provide services through Google Play and from Government and various other private bus companies.

Various private travel companies will be a part of this app.

TACTICS(contd.):

PRICING DISTRIBUTION

Free app will be available in Play Store. Premium customers will be charged an amount of $30.99.Reason: Ticket rates are higher than normal during festive season. But premium customers will get the tickets at normal rate on booking using the app.

FREE VERSION FEATURES:All basic features of this app is free.

PREMIUM VERSION FEATURES:Additional features such booking tickets for the buses in a radius of 20 km even before 30 minutes without any additional charge.Bus tickets during festive seasons are also available.

Membership will help you earn points on every booking which can be redeemed as discount over next booking.

WHY IS IMPLEMENATION IMPORTANT?

A good marketing strategy can be sabotaged by a poor implementation.

So to avoid it proper implementation is important

COMMUNICATION

THE APP CAN BE PROMOTED TRHOUGH VARIOUS SOCIAL NETWORKING SITES SUCH AS WHATSAPP, FACEBOOK etc.

COLLABORATORS

4 MANTRAS OF IMPLEMENTATION:• Strengthening the Research and Development Department.

• Must be equipped with latest technological advancements.

• Must be consumer satisfactory.

• Would lead to positive feedback and customer expansion

BUSINESS PROCESS

• DFGSFGSFD

IF THE APP FALS TO SATISFY THE CUSTOMERS

GATHERING AN APP DEVELOPER TEAM

DEVELOPMENT OF THE APP

LINKING THE APP WITH GOOGLE MAPS

REGISTRATION OF THE BUSES WITH THE APP

RELEASING A TRIAL VERSION OF THE

APP IN PLAY STORE

RELEASING THE PREMIUM VERSION OF

THE APP

IF THE APP IS READY

PAYMENT TO THE APP DEVELOPER TEAM

STARTEND

IMPROVEMENT IN THE APP

SWOT ANALYSISSTRENGTHNew features such as location of the bus, its status and booking even before 30 minutes of the bus departure is available in this app.

WEAKNESSAs of now it is limited only to Google Play Store.

OPPORTUNITYWith advancement in technology new features will come into play. Also some of the other technologies present in other similar apps can also be implemented.

THREATSTough competition from already existing apps.

MARKET ANALYSIS OF MOBILE APPS

IF THE APP IS A SUCCESS IN PLAY STORE, IT CAN THEN BE MADE AVAILABLE IN APP STORE.

MARKET ANALYSIS OF MOBILE APPS(contd.)