Title INSTANTFOOD –An Android App Marketing Plan

LOGO

INSTANT FOOD

LIVE SMART EAT SMART

INDEX

EXECUTIVE SUMMARY

SITUATION ANALYSIS GOAL STRATEGY TACTICS IMPLEMENTATION

Cooking becomes hectic for women in this business-focused world

So I came up with an idea to create an APP, where QUALITY FOOD can be ordered online from any restaurant nearby and DELIVERED INSTANTLY at your doorstep

Integrates all apps no need to download separate apps for each restaurant

SITUATION ANALYSIS

STRENGTH

24/7 customer service

STRENGTH

All types of food under one roof

WEAKNESS

New to market

OpportunityGlobally available

THREATHeavy competition

Primary objective- recognition

Develop meaningful partnerships

• Start small and test• Innovate and adapt• Create relevant and timely

content

TARGET CUSTOMERSBusiness people

TRAVELERS

FRIENDS AND FAMILY

COMPETITIONPoints of Parity

• Free delivery

• Menu on all cuisine

Points of Difference

• Accurate reviews

• Reserves tables at restaurants

• Notifies if there are no shops available

COLLABORATORSRestaurantsgoogle storesadvertising companiesMapsnetwork operators

Value propositionCustomer satisfaction

PRODUCTQuality food satisfying customer expectations

SERVICESFREE FEATURES

• View the menu of all the restaurants that are linked in the app.• Gets location of the customer through GPS and displays the nearest

restaurant where they can see menu and order• They can make payment with card which ensures high security.• Indicates if there is any delivery fee.• Creates profile which enables the user to view their order history and

select their favorite menu easily.

PREMIUM VERSION• Make reservations at hotel or restaurant anywhere.• This app not only provides the restaurants in the

surrounding but customers also have an option where they can choose particular city, particular restaurant and make reservation.• No adds in this version.• Since it is connected with many restaurants, the pricing

can be compared with all restaurants and you can get best quality food at best price.

PRICEPrice for the premium version will be $5 per year to compensate for hotel reservations and order outside the city.

INCENTIVES

Frequently visited customers will be offered more discounts

Communication

Initially, discounts will be offered through promo code

Get customer reviews after their delivery.

Integrate all the restaurant citesprovide secured payment options Delivery options not confined to a particular area

DISCLAIMERCreated by Shobiya S, PSG College of Technology

Coimbatore, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.