MARKETING PIM: A NEW LEvEL Of PRODuCTIvITY. DELIvERED.

Global Marketing Logistics

Global Marketing Logistics

The software-driven, one-stop marketing management and logistical solution powered by DHL Global Mail and BrandMaker.

Relevant and up-to-date product information is an essential part of sales & marketing collat-

e ral. But assembling and keeping track of all the latest product information that is required for

marketing purposes is not always an easy task.

It pays to be more productive.

Our Marketing PIM (Product Information Management) module is a cloud-based module that has been created with marketer’s needs in mind. The module lets you consolidate all product data relevant for your marketing purposes in one handy place. It also allows you to intelligently link product data with images, prices and ad copy. That way, it is easy for everybody in your team worldwide to access relevant product-related data for creating new marketing material in a cost-efficient way.

It pays to communicate consistently.

Marketing PIM also lets you and your local partners ensure the consistency of product communications throughout the product’s entire lifecycle. The module gives you the certainty to use up-to-date product information, ensuring that product marketing collateral stays free of contradic-tions across the globe.

CONSOLIDATE ALL YOuR PRODuCT DATA WITH MARKETING PIM

Marketing PIM lets you:

• Consolidate all marketing-relevant product data in one handy, cloud-based platform for instant access anytime and anywhere.

• Intelligently link product data with images and ad copy to facilitate the creation of new media assets.

• Empower local partners with intuitive tools to create their own regional material cost-efficiently.

• Reduce costs and shorten communication lead times.

E-mail: gml@dhl.comwww.dhl-global-marketing-logistics.com

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MarkEtinG PiM helps you streamline your production process by providing you with a central platform for managing and sharing up-to-date, brand-consistent product data. It is a Product Information Management tool for marketing as it gives you the intuitive tools to create output-neutral product data and makes it available across media. Even better, it lets you combine product data with the corresponding images and ad copy, facilita ting an easy creation of new marketing assets – from online newsletters to flyers and catalogues.

Global Marketing Logistics provides you with a software-driven, one-stop solution that

concentrates all marketing activities in one cloud-based platform. It makes adapting, handling,

producing and distributing your entire print media easier – and more efficient than ever before.

WE DELIvER MARKETING EffICIENCY. WORLDWIDE.

Discover more ways to enhance your marketing efficiency.

Marketing PIM is easily integrated with all modules of Global Marketing Logistics, thus allowing additional benefits. In combination with our Web-to-Print and Print & Mail modules, for instance, it helps you optimise costs and reduce time-to-market when printing and distributing campaign material. Streamline your workflow even further by combining Marketing PIM with other modules.

Job ManaGEr masters the flow of work so you don’t have to – and makes it easy to create, delegate and stay on top of marketing jobs throughout your organisation and beyond.

MarkEtinG PLannEr makes it easy for you to coordinate teams, campaigns and budgets and puts the information your entire team needs right at its finger tips – so everyone is kept in the loop.

MEdia PooL provides you with an ultra-secure place for all your media assets plus a multidimensional search engine to make it easy to find and properly deploy them worldwide.

WEb-to-Print enables you to adapt print- ready, customised and /or localised marketing material internally – without the need for expensive service providers or complex layout software.

Print & MaiLrounds off this unique one-stop solution. DHL Global Mail also takes care of all your print advertising: ensuring cost-effective print at destination and delivery on time.

ProductionCreation distribution

HOW MARKETING PIM WORKS.

Many product information details are irrelevant for marketing, others are not available at all.

If they are not properly managed, marketing texts must often be laboriously pieced together.

The Product Information Management (PIM) module con-solidates marketing-relevant product data and information from various company systems for marketing purposes.

Definitions of marketing-relevant product information are custom-ised depending on, for example, specific product groups. Standard information usually spans short and long texts as well as sales prices and product features.

Used with the Media Pool mo dule, the images needed are directly linked as correct file for-mats and sizes and combined with texts and price data to create effective advertising material.

Product information at your fingertips

once created – always available

added value through integration

RELEvANT PRODuCT INfORMATION AT THE CLICK Of A MOuSE.

You decide what is relevant for marketing

Configure the data structure and layout of your Marketing PIM to your specific needs using drag and drop. This ensures that the key product data for each product group are properly managed and kept available.

Data is stored in media-neutral form for use in a vari-ety of formats. Managing texts and price information by country and region creates the basis for efficient localisation of advertising material.

Everything under control

Full power for your advertising media production

With configurable list views and powerful search and filter functions, it is easy to find the right information even from a multitude of products thanks to status messages that track changes to product data.

Interfaces to ERP systems, databases and classic PIM systems ensure that your Marketing PIM is always up-to-date. By accessing databases with the latest information, you minimise time-consuming and costly coordination processes.

The Marketing PIM module reveals its strengths when combined with Web-to-Print and Media Pool. Web-to-Print simplifies template-based production of advertising material by accessing product data directly from Marketing PIM and images from Media Pool. Centrally stored templates can thus be customised with the required products to create product bro-chures with maximum efficiency. Even inexperienced designers deliver professional CI-compliant results with local content.

Deutsche Post AGHead Office Global Mail53250 BonnGermanywww.dhl.com

valid: December 2013