marketing opportunities prospectus 2017 - … · understanding your challenges ... reed medical...

Marketing Opportunities Prospectus 2017

reedmedicaleducation.com.au

https://reedmedicaleducation.com.au/

Reed Medical Education Prospectus 2017 page 2

Reed Medical Education

CONTENTS

PAGE

Our Healthcare User Base ..............................................................................3

Education Opportunities ............................................................................ 4–7

l Online Clinical Audit (Category 1) ................................................................. 5

l Online Education – ALM (Category 1) & 1 Hour (Category 2) ................... 5

l 10 Minute Expert Video .................................................................................... 6

l Webinar Creation & Hosting ........................................................................... 6

l Face-to-Face Education & Sessions at GPCE ............................................... 6

l Dates & Locations ............................................................................................ 6

l Proven Results ................................................................................................... 7

Branding Opportunities ............................................................................ 8–15

l Sponsor or Exhibit at GPCE 2017 ............................................................... 8–12

l Digital Advertising ..................................................................................... 13–14

l Email Marketing .............................................................................................. 15

Understanding your Challenges .................................................................16


Total multichannel user baseTotal healthcare professionals: 52,841Total General Practitioners: 33,779Total Practice Nurses: 11,257

Total online reachTotal healthcare professionals: 40,611Total General Practitioners: 18,512Total Practice Nurses: 7,434

Total face-to-face reachTotal healthcare professionals: 3,500Total General Practitioners: 2,400Total Practice Nurses: 650

Remainder made up from allied health professionals, pharmacists, specialists and practice management staff.

Heat Map of GPs by State

* As of October 2016.

GP Market Size & Penetration in Australia**

63%

56%

7%

37%

44%

93%

Market Penetration Total Population



Our Healthcare User Base

Online reach via ThinkGP

RME Total Reach

Face-to-face reach via GPCE

ACCESS GPS & HEALTHCARE PROFESSIONALS WITH AUSTRALIA’S #1 PRIMARY CARE MULTI-CHANNEL MARKETING PARTNER

Reed Medical Education is Australia’s leading provider of medical education for primary care.

Whether you are looking for brand exposure or to change prescribing behaviour, we offer market leading online and face-to-face access to over 50,000 GPs and healthcare professionals in Australia.

Reed Medical Education Healthcare User Base*

** Source: www.aihw.gov.au – DOH records show 33,275 GPs in Australia.

PART ONE: CHANGING PRESCRIBING BEHAVIOUR THROUGH EDUCATION

Almost 50% of Australia’s GPs don’t accept sales visits* which creates a huge barrier for those trying to educate and change prescribing behaviour. Through our range of educational products we offer a results driven, impactful and measurable solution to reach over 20,000 GPs in Australia and directly impact prescribing behaviour.

We offer a best-in-market, comprehensive and ‘end to end’ service that includes:

• Strategic planning

• Production

• Implementation

• Reporting

Education Content OpportunitiesReed Medical Education is an accredited education provider with the Royal Australian College of General Practitioners (RACGP) and the Australian College of Rural & Remote Medicine (ACRRM), and has worked with a range of standards bodies to deliver endorsed education. In the 2014-2016 triennium we have awarded over 250,000 CPD points to our users.

Opportunities includes:

1. Online Clinical Audit

2. Online Education – 6 hour ALM (Cat 1)

3. Online Education – 1 hour (Cat 2)

4. 10 minute Expert Video

5. Webinar Creation & Hosting

6. Face-to-face Session Education Sponsorship (Cat 1 & 2).

*Source: Reed Medical Education independent survey.


Content Opportunities

Contact us today to learn more

Eunji Blacklow02 9422 [email protected]

Accredited by:

Our accredited medical education programs are delivered via our leading online education platform, thinkgp.com.au, and face-to-face, through Australia’s leading educational event for General Practice, GPCE.

84% of surveyed GPs state medical education as the biggest source of information used in changing prescribing behaviour.

http://www.thinkgp.com.au



Online Clinical Audit (Category 1) Prices from $110,000 excl. GST

An online Clinical Audit is a method of learning that impacts on the way GPs consult within a therapeutic area.This activity carries maximum professional Category 1 points as well as satisfying a mandatory compliance as a QI activity, acknowledged by both of Australia’s GP Colleges (RACGP and ACRRM). Audits are a proven format that directly impacts on a GP’s knowledge, skills and attitudes towards patient care.

Online Clinical Audits include:

• Medical writing & content production

• Review by independent expert committee

• Audit Application with RACGP/ACRRM

• Live hosting on ThinkGP for 12 months

• IT Help Desk and maintenance

• Opportunitiy to rehost after 12 months

• Marketing and recruitment package

• Reporting

• Technical Director, Instructional Design Manager and Project Management.

Online Education – 6 hour ALM (Category 1) Prices from $80,000 excl. GST

Written and developed online by ThinkGP, a 6 hour accredited ALM provides GPs with the opportunity to develop their knowledge, skills, behaviour and attitudes in a range of topics relevant to general practice. The 6 hour activities are available on demand and utilise a range of interactive features including case studies, video, audio and reflective questioning to reinforce learning. This channel drives behaviour change through a transfer of knowledge translated from available evidence and guides.

Online Education – 1 Hour (Category 2) Prices from $35,000 excl. GST

An accredited online education module provides health professionals with a succinct and relevant overview of specific topics relating to their everyday practice. This channel drives behaviour change through a transfer of knowledge translated from available evidence and guides. Modules utilise interactive elements such as video, audio and case studies.

Accredited Online Education includes:

• Content production – medical writing, video production and online development


• Opportunity to rehost after 12 months

• All maintenance will be provided to ensure that the activity is available to users 24/7

• Marketing package

• Reporting.

Reporting Metrics via the Reporting Dashboard:

• Users enrolled

• Users in progress

• Users completed

• Breakdown states

• Breakdown Professions

• Summary of evaluation responses.

Audits are a proven format that directly impacts on a GP’s knowledge, skills and attitudes towards patient care.

10 Minute Expert Video Prices from $15,000 excl. GST

Our 10 minute Expert videos can be used to raise awareness around a clinical topic. This can be used to compliment and link to another piece of associated accredited education or your website.

Expert videos include:

• Filming and production



• Monthly reports on consumption and success.

Webinar Creation & Hosting Prices from $10,000 excl. GST

Webinars are a great method to reach time poor healthcare professionals via a live format.

Webinar presentations include:

• Creative production and hosting



• Marketing promotion package

• Monthly reports on consumption and success.

Face-to-Face Education & Sessions at GPCE Prices from $5,000 excl. GST

Our General Practice Conference & Exhibition (GPCE) is held four times annually across Australia in Sydney, Perth, Brisbane and Melbourne. Now in its 21st year, the GPCE continues to be Australia’s leading educational event for GPs and healthcare professionals working in General Practice.

GPCE Accredited Education includes

• ALM (Cat 1) sponsorship or 1 hour education session at GPCE events

• Session listing on GPCE online program and printed registration brochure

• Speaker bio and photo on GPCE website and bio in the delegate handbook

• Onsite branding (pop-up banners or panels outside of the dedicated education room)

• Dedicated facilitator

• Reporting

• Accreditation and administration.

Dates & Locations

Sydney GPCE19–21 May 2017

Perth GPCE22–23 July 2017

Brisbane GPCE1–3 September 2017

Melbourne GPCE10–12 November 2017



IMPACTFUL, RESULTS DRIVEN & MEASURABLE

Our multichannel campaigns enable us to deliver on objectives, every time. We offer clients realistic outcomes with measurable goals and results which have a direct impact on GP behaviour and prescribing preferences. With a whole range of marketing tools and channels at our finger tips and a market leading database, our inhouse marketing team works tirelessly to market your education effectively and deliver your campaign goals and objectives.

See below a number of case studies with proven success:

Case Study 1

Topic: Initiate/switch anti-hypertension medication

Dates: February 2015 – March 2016

GPs enrolled: 1,012

Patients recruitment: 4,200

Behaviour change: 60% of patients switched to combined antihypertensive favourable to client.

Case Study 2

Topic: Depression

Dates: March 2016 – present

GPs enrolled: 864

Patients recruitment: 2,000 (600 per month)

Behaviour change: Market share in GP population increased 15%.

Case Study 3

Topic: Switch/initiate COPD

Dates: January 2016 – present

GPs enrolled: 588

Patients recruitment: 1,900

Behaviour change: 40% patients switched favourable to client.

Our campaigns have a direct impact on GP behaviour and prescribing preferences.



PART 2: THE POWER OF BRANDING

If you’re looking to get your brand infront of Australia’s GPs and healthcare professionals, we have a range of on and offline branding, sponsorship and exhibiting opportunities to help you meet your objectives.

Branding Opportunities1. Sponsor/exhibit at GPCE face to face events

2. Digital advertising

3. Email Marketing

1. Sponsor or Exhibit at GPCE 2017

Get direct access to over 3,500 GPs, Practice Nurses, Practice Managers, Registrars and Allied Health Professionals at Australia’s #1 educational event for general practice.

Who Attends

It’s been a wonderful experience... we’ve got some really great leads, everyone we’ve spoken to has been really fantastic. CONNECT HEARING, GPCE SYDNEY 2016 EXHIBITOR

Dates & Locations

Sydney GPCE19–21 May 2017

Perth GPCE22–23 July 2017

Brisbane GPCE1–3 September 2017

Melbourne GPCE10–12 November 2017

61.5%

GENERALPRACTITIONERS

24.6%

HEALTHPROFESSIONALS

10%

PRACTICENURSES

3.9%

PRACTICEMANAGERS

Branding Opportunities


50% of GPs use trade exhibitions to source new suppliers.

*Based on 2016 GPCE Post Show data.

THE FACTS*

84% of attendees find the exhibition valuable to their practice

81% of attendees attend 2+ show days

72% of attendees would recommend the event to a peer or colleague

70% of attendees plan to come again in 2017

53% of attendees only accept 1–2 sales visits to their practice per week, 25% accept zero

Prices vary per show due to different attendance size, please email us for specific pricing.

Platinum Sponsorship (only 1 available)

Be the only Platinum Sponsor of GPCE 2017, the most prestigious level of sponsorship ensuring maximum exposure for your product or brand before, during and after the event.

Pre–Show Benefits• Recognition and logo on all event communications such as emails

and direct mail• Recognition and logo on the GPCE homepage• Full page advert in the conference brochure• Recognition and logo on GPCE advertising in trade magazines and

mainstream media• Feature story with logo in one pre-show newsletter• Company editorials profiled in the monthly GPCE e-Newsletter• Name checks in PR and media releases.

Onsite Benefits• Minimum 36sqm† stand space – Premium location• Opportunity to sponsor 4 education sessions at each event• Recognition and logo on signage throughout the event• Full page advert in the delegate handbook• Recognition and branding on all show communications.

Post–Show Benefits• Name checks in post-show media releases and reports to the industry• First right of refusal for continued sponsorship of the GPCE for the

following year.

Gold Sponsorship (3 available)

Be one of only three gold sponsors of GPCE 2017, ensuring maximum exposure for your product or brand before, during and after the event. An excellent opportunity to build brand awareness and align yourself with Australia’s premier primary healthcare events.

Pre–Show Benefits• Recognition and logo on all event communications such as emails

and direct mail• Half page advert in the conference brochure• Recognition and logo on the GPCE homepage• Recognition and logo on GPCE advertising in trade magazines and

mainstream media• Feature story with logo in one pre-show newsletter• Company editorials profiled in the monthly GPCE e-Newsletter• Name checks in PR and media releases.

Onsite Benefits• Minimum 27sqm† stand space – premium location• Opportunity to sponsor 2 education sessions at each event• Recognition and logo on signage throughout the event• Half page advert in the delegate handbook• Recognition and branding on show communications.


following year.

PLATINUMSPONSORSHIP

GPCE 2017

GOLDSPONSORSHIP

GPCE 2017

†Size varies for Perth GPCE.



Silver Sponsorship (5 available)

Be one of only five silver sponsors at GPCE events in 2017, ensuring maximum exposure for your product or brand before, during and after the event. An excellent opportunity to build brand awareness and align yourself with Australia’s premier primary healthcare events.

Pre–Show benefits• Recognition and logo on all event communications such as emails

and direct mail• Recognition and logo on the GPCE homepage• Recognition and logo on GPCE advertising in trade magazines and

mainstream media• Company editorials profiled in the monthly GPCE e-Newsletter• Name checks in PR and media releases.

Onsite Benefits• Minimum 18sqm† stand space• Opportunity to sponsor 2 education sessions at each event• Recognition and logo on selected signage at the event• Quarter page advert in the delegate handbook• Recognition and branding on show communications.


following year.

SILVERSPONSORSHIP

GPCE 2017

†Size varies for Perth GPCE.



Sydney GPCE 2016

Sydney GPCE 2016

Brisbane GPCE 2016 Perth GPCE 2016



ExhibitingGet in front of 1,000s of GPs and healthcare professionals by exhibiting at GPCE 2017. Space only or shell scheme packages are available.

Benefit from 10% discount on space or shell scheme stands when you book a National Package (three events) or 5% discount when you book two GPCE events.

Stand Options

Stand Upgrade Packages

Furniture Packages

3X3 SQM STAND UPGRADE

Black Carpet Tiles 2.9m High Feature Wall in Denver 3 x Digitally Printed Denver Panel 1 x Wall Mounted LCD Screen 1 x LED Arm Light 1 x 4amp Power Point

6X3 SQM STAND UPGRADE

Black Carpet Tiles 2.9m High Feature Wall in Denver

6 x Digitally Printed Denver Panel

1 x Wall Mounted LCD Screen

2 x LED Arm Lights 1 x 4amp Power Point

Location Premium | Standard

There are a range of premium and standard stands available on the exhibition, designed to suit your choice of location and fit your budget.

Doc Shop Walk On Package

Walk On Package A Walk On Package B Walk On Package C Premium Walk On Package

Space Only

“Space Only” includes carpeted floor space only. Walls, signage and lighting are not provided by Reed Medical Education.

Shell Scheme

Package includes:

Floor Space (3m x 3m) or more Walls (2.4m high) Fascia (30cm high) Company name sign 2 x Spotlights (150 Watts) 1 x Power Outlet (4 Amps)

Doc Shop

Package includes:

Floor Space (2m x 2m) Walls (2.4m high) Company name sign 1 x Spotlight (150 Watt) 1 x Power Outlet (4 Amp)


Delegate Satchel Insert

Include promotional materials (branded marketing material or merchandise) into the GPCE delegate satchels to reach every attendee.

Delegate Lounge Sponsorship

This 36sqm hot spot is located in a prominent location on the exhibition floor and contains laptop set-up on work stations with internet access and multiple branding options.

Education Sponsorship

Increase exposure for your brand by sponsoring a GPCE education session. All sessions are CPD accredited and come with the option to include a GPCE facilitator.

Delegate Satchel Sponsorship

3,300 healthcare professionals walking around promoting your brand at GPCE and beyond gaining you ultimate brand exposure.

Keynote Sponsorship

GPCE hosts 1–3 keynote sessions per event, available for sponsorship. Organise a speaking slot, or just use your branding to get infront of a room packed with GPs and healthcare professionals.

Lanyard Sponsorship

Sponsoring the delegate lanyards is another high exposure opportunity. All event attendees and staff will be wearing your brand for the duration of the event.

Networking Drinks Sponsorship

Sponsor an evening of drinks, canapes and entertainment as our delegates unwind after a busy day at the conference.

Other Branding and Sponsorship Opportunities at GPCE Include:



We have a number of National packages and discounts avaliable, other opportunities are limited and are first come first served, please contact us as soon as possible to discuss available options and rates for our GPCE events:

Eunji Blacklow [email protected] | 02 9422 2452

GPCE

2017NATIONALPACKAGES

Event Guide Advertising

Secure either a quarter, half or full page advertising placement in the GPCE Event Guide. Each delegate and visitor receives a copy of the handbook and it’s a great way to promote specific products directly to event attendees.

Prices vary per show due to different attendance size, please email us for specific pricing.

2. Digital Advertising

We also have a number of digital advertising channels to help raise awareness for your brand online:

GPCE Website Homepage Leaderboard

Material Requirements

Banner: 940 pixels wide x 160 pixels high supplied as a static gif or jpeg. Please also provide click-through web address.

Unique Page Views: 15,000/month.

Average CTR: 0.1%.

GPCE Website City Specific MREC


MREC: 300 pixels wide x 250 pixels high supplied as a static gif or jpeg. Please also provide click-through web address.

Unique Page Views: 10,000/month.

Average CTR: 0.1%.



gpce.com.au

The official website of the General Practice Conference & Exhibition.

Average unique website visits per month: 24,546

Average unique website visits per year: 200,728

Database: 52,841

Target Audience: GPs, Registrars, Nurses, Practice Managers and Allied Health professionals working in General Practice

thinkgp.com.au

Australia’s #1 online education platform for healthcare professionals.

Average unique website visits per month: 46,712

Average unique website visits per year: 560,137

Total number of users: 40,611

Target Audience: GPs, Registrars, Nurses, Practice Managers, Allied Health and all other professionals working primary health care

http://gpce.com.au

http://thinkgp.com.au



ThinkGP Website Leaderboard


Full Banner: 468 pixels wide x 60 pixels high supplied as a static gif or jpeg. Please also provide click-through web address. Digital ready artwork to be supplied at 72 dpi. Multiple banners can be supplied and will be animated.

ThinkGP Website Homepage MREC


MREC: 300 pixels wide x 250 pixels high supplied as a static gif or jpeg. Please also provide click-through web address.

ThinkGP Website Hosted Promotional Video

ThinkGP can host your promotional video content. A landing page will be created to house the video and client can make resources and links available to GPs off this page.


Supply: Final MP4 file.

Enhance your reach to primary healthcare professionals through Reed Medical Education’s number one digital platforms.


GPCE Email Marketing

Feature your brand on our GPCE promotional emails, sent regularly throughout our 15 week campaign cycle.


Product Listing: 50 words plus a logo

Leaderboard: 560 pixels wide x 75 pixels high supplied as a static gif or jpeg.

ThinkGP Weekly Newsletter

Newsletter is distributed every Thursday morning to 34,000 health professionals.

Opening Rate: 21%.


Medium 170 pixels wide x 260 pixels high Rectangle: supplied as a static gif or jpeg.

Full Banner: 600 pixels wide x 75 pixels high supplied as a gif or jpeg.

RME Monthly Newsletter

Feature your brand on the Reed Medical Education Monthly newsletter sent to over 40,000 contacts in the primary healthcare industry.

Avg Open rate: 60%


Product Listing: 50 words plus a logo

Leaderboard: 600 pixels wide x 75 pixels high

3. Email Marketing


Working with Reed Medical Education and their dedicated team of marketeers will ensure an efficient execution of your campaign.

UNDERSTANDING YOUR CHALLENGES

With over 21 years experience in the market we understand the challenges you and your peers face and know what is most important to you when making marketing decisions:

• Reaching your ROI objectivesWe encourage you to share with us how you will measure ROI for any marketing investment you make with us. We will then work towards delivering on these agreed metrics and upon project completion will report back to you on how the investment performed in relation to your stated objectives.

• Removing the risk of encountering hidden costs in your marketing purchasesWe put forward our total costs from the initial point of offer. We also offer insight on the total costs to be aware of when booking marketing, solutions through one of our channels.

• Getting your stakeholders onboardTo enable you to make better informed team decisions we provide comprehensive information on our offers that translate to the needs of the marketing, sales, medical, senior management, procurement and finance teams within your business.

We’re Proud To Work With


Understanding your Challenges

reedmedicaleducation.com.au

Meet your objectives & enhance your reach to primary careReed Medical Education is Australia’s leading provider of medical education for primary healthcare professionals.

Contact us today to find out how we can meet your objectives and enhance your reach to primary care.

Follow us on LinkedinReed Medical Education


Eunji Blacklow02 9422 [email protected]

https://reedmedicaleducation.com.au/

http://reedmedicaleducation.com.au

https://www.linkedin.com/company/reed-medical-education

marketing opportunities prospectus 2017 - … · understanding your challenges ... reed medical...

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