Don Cherry

Don Cherry

Introducing your new business card.

Marketing on Facebook is unbelievable!“ ”

-Johnny Chan eBoost Consulting (Apr. 24 2009)

Marketing on Facebook is unbelievable!“ ”

Yo.

FIVETAKEAWAYLESSONS

about marketing on

Facebook

Lesson

Fools Rush In.

1

1

Gotta understand the context, lovin’!…

Fools Rush In.

“…by mid-June 2009 there would be as many

35-49 year olds on Facebook as 18-34 year olds.”

-The Nielsen Company, Global Faces and Networked Places, 2009

Social Technographics Ladder

Lesson

Facebook marketing is like baking.

2

Facebook marketing is like baking.

2

…there’s a precise recipe

Integration is the main ingredient…

Integration is the main ingredient…

Integration is the main ingredient…

Integration is the main ingredient…

A dash of resource…

A dash of resource…

Contests add spice…

Contests add spice…

Lesson

Andre Agassi was right.

3

Andre Agassi was right.

33Image is every-thang!

Fan Page

ORGroup Page

?

<table width="xx" height="yy" border="0" cellspacing="0" cellpadding="0"><tr> <td background="http://www.yourdomain.com/linkto/nonfans.jpg"> <fb:visible-to-connection> <img src="http://www.yourdomain.com/linkto/fans.jpg" height="xx" width="yy" /> </fb:visible-to-connection> </td></tr></table>

Lesson

irrelevance = irreverence.

4

Your target audience will dictate

your Facebook strategy.

Now let’s pick on Qualcomm!

Lesson

Ignorance is NOT bliss.

5

PR disaster? Act quick.

REVIEW

There you have it. 5 takeaways you can use when embarking on Facebook.

Fools rush in. Facebook marketing is like baking.Andre Agassi was right.Irrelevance = Irreverence.Ignorance is NOT bliss.

?any

Ooooo…sooo sorry. Seems like we are Out. Of. Time.

Or visit me at www.booststrapping.com

Thanks. You’ve been lovely.

presentation by

Johnny Chan