Marketing of Music Videos

The marketing process can affect an artists album cover, single artwork and music video. Examples of this include Hussle Recordings, Monstercat and Spinnin’ Records. They are record labels which use their logos on artworks for albums as a way of promoting their brands.

This is excellent as it allows audience to see their label when new music comes from them. This allows them to be more easily recognized and music of the genre relating to the label will be more well known.

Live Music PromotionSince the digital age has had a complete breakthrough in recent years it can be forgotten that face-to-face interaction is important when marketing products. For example bands will do CD Signings at local HMV’s or attend open Mic Nights.

Social MediaDigital technology can also be advantageous for artists. Social media websites are a prominent platform for today's society. As artists they can read to large amounts of people to promote themselves. By adding samples and their tracks to websites such as Soundcloud and YouTube, then sharing them onto their Facebook accounts, this allows them to be successfully promoted on a large scale. With millions of people who access these sites, it is really easy to be discovered

Websites

Websites are important components for an artist to market their products. They can

promote each and every part of their brand from themselves, to their music, videos and even their fans. Websites by artists include www.yearsandyearsofficial.com

which links to pages such as music streaming, tour dates and merchandise.

Music Blogs

Blogs for music are also important for artists so they can communicate with their fans. This is because they can keep fans up to date with their recent creations like a new album or music video etc. These blogs can be accessed by anyone which means if someone who doesn't know the artist comes across them it could mean they gain interest. This is a method which allows artists to keep their fans informed, interested and gain new ones.