marketing mangament
TRANSCRIPT
MARKETING MANAGEMENTCARS
INTRODUCTION
History Of CarFrom a luxury to a necessity, the car has definitely traveled a long distance, literally! Today, almost every household in an urban city has a car and it has become a necessity of life. Those who can afford, have more than a single car at home.
Brands of cars
BRANDS OF CARS
1. TOYOTA HISTORY
2. TATA MOTORS CARS
3. MARUTHI CARS
4. FORD
1. TOYOTA HISTORY
• HISTORY OF TOYOTA
>1867-BIRTH OF SAKICHI TOYODA.
>1937-TOYOTA MOTOR CO., LTD. IS ESTABLISHED.
>1950-COMPANY FACES A FINANCIAL CRISIS; TOYOTA MOTOR SALES CO., LTD. IS ESTABLISHED.
>1965-TOYOTA WINS THE DEMING APPLICATION PRIZE FOR QUALITY CONTROL.
>1974-TOYOTA FOUNDATION IS ESTABLISHED.
>2004-THE TOYOTA PARTNER ROBOT IS PUBLICLY UNVEILED.
>2011-WORLDWIDE HYBRID VEHICLE SALES TOP 3 MILLION MARK
1. TOYOTA HISTORY
1933 TOYODA AUTOMATIC LOOM WORKS COMPANY WHICH ORIGINALLY WAS INVOLVED IN TEXTILE INDUSTRY, OPENED A CAR DEPARTMENT.
OPENED BY THE ELDEST SON OF THE OWNER OF SAKICHI TOYODA, KIICHIRO TOYODA
1935 WORK ON THE FIRST PASSENGER CAR MODEL AA WAS COMPLETED.
1936 FIRST FOUR TRUCKS G1 WERE EXPORTED TO THE NORTHERN CHINA. 1952 THE FOUNDER OF THE COMPANY KIICHIRO TOYODA DIED. 1983, TOYOTA SIGNED AN AGREEMENT WITH GENERAL MOTORS. 1990 TOYOTA OPENED ITS OWN DESIGN CENTER – TOKYO DESIGN CENTER. 1999, WAS PRODUCED ONE HUNDRED MILLIONTH TOYOTA CAR IN JAPAN.
1. TOYOTA HISTORY
• CAR MODELS
TOYOTA ETIOS LIVA - RS. 4,70,563
TOYOTA ETLOS - RS. 5,55,792
TOYOTA INNOVA - RS. 9,61,298
TOYOTA FORTUNER - RS. 22,22,938
TOYOTA CAMRY - RS. 24,57,208
TOYOTA LAND CRUISER - RS. 1,16,62,370
2. TATA MOTORS CARS
• HISTORY OF TATA MOTORS
• TATA MOTORS LTD. IS ONE PART OF THE BUSINESS CONGLOMERATE, TATA GROUP, AND WAS FORMERLY KNOWN AS TELCO (TATA ENGINEERING AND LOCOMOTIVE COMPANY). TODAY, THE COMPANY IS THE WORLD’S SECOND LARGEST MANUFACTURER OF COMMERCIAL VEHICLES, WORLD’S FOURTH LARGEST TRUCK MANUFACTURER AND WORLD’S SECOND LARGEST BUS MANUFACTURER.
2. TATA MOTORS CARS
INFORMATION ON ORIGIN & BACKGROUND
• 1935-FIRST ESTABLISHED AS A LOCOMOTIVE MANUFACTURING UNIT.
• 1954-THE FIRST COMMERCIAL VEHICLE WAS MANUFACTURED, IN COLLABORATION WITH DAIMLER-BENZ AG OF GERMANY.
• 1960, THE FIRST TRUCK, QUITE SIMILAR TO A DAIMLER TRUCK, ROLLED OUT FROM THE TATA FACTORY IN PUNE.
• EARLY 1990S, BEGAN ITS EXPANSION INTO THE CAR MARKET.
• 2010- WON THE COVETED TITLE OF 'INDIA'S MOST RELIABLE BRAND‘
• 10 JANUARY 2008 TATA MOTORS LAUNCHED TATA NANO
TATA NANO
CAR MODELS OF TATA CARS
• 2011 TATA VENTURE • 2004 TATA INDIGO MARINA
3. MARUTHI CARS
MARUTI SUZUKI INDIA LIMITED IS A SUBSIDIARY OF SUZUKI MOTOR CORPORATION, JAPAN.
MARUTI SUZUKI HAS BEEN THE LEADER OF THE INDIAN CAR MARKET FOR OVER TWO AND A HALF DECADES.
THE COMPANY HAS TWO MANUFACTURING FACILITIES LOCATED AT GURGAON AND MANESAR, SOUTH OF NEW DELHI, INDIA.
BOTH THE FACILITIES HAVE A COMBINED CAPABILITY TO PRODUCE OVER A 1.5 MILLION (1,500,000) VEHICLES ANNUALLY.
THE COMPANY PLANS TO EXPAND ITS MANUFACTURING CAPACITY TO 1.75 MILLION BY 2013.
CAR MODELS
• MARUTI SUZUKI OMNI RS. 2,13,615
• MARUTI SUZUKI 800 RS. 2,19,428
• MARUTI SUZUKI ALTO 800 RS. 2,54,122
• MARUTI SUZUKI EECO RS. 3,23,108
• MARUTI SUZUKI ALTO RS. 3,34,063
• MARUTI SUZUKI A-STAR RS. 3,94,801
CAR MODELS
4. FORD
• FORD MOTOR COMPANY IS BASED IN DEARBORN, MICHIGAN, USA AND IS THE WORLD’S FIFTH LARGEST PRODUCER OF CARS AND TRUCKS. FORD MOTOR COMPANY EMPLOYS 1, 98,000 PEOPLE GLOBALLY.
• THE CURRENT CHIEF EXECUTIVE OFFICER OF THE COMPANY IS ALAN MULALLY. FORD’S ANNUAL PROFITS AS OF 2009 STOOD AT $2.717 BILLION.
• FORD OWNS A STAKE IN MAZDA (JAPAN) AND ASTON MARTIN (UNITED KINGDOM). THE COMPANY HAD OWNED 75% OF ASTON MARTIN FOR THE LAST COUPLE OF DECADES, AND LATER ACQUIRED 100% OF THE COMPANY.
CAR MODELS
• FORD ECOSPORT
• FORD ENDEAVOUR - RS 18.20 TO 23.28 LAKH
• FORD FIESTA - RS 7.42 TO 10.26 LAKH
• FORD FIESTA CLASSIC - RS 5.64 TO 7.96 LAKH
• FORD FIGO – RS 3.89 TO 6.00 LAKH
CAR MODELS
SEGMENTATION OF CARS
• ON THE BASIS OF PRICES
• ON THE BASIS OF MODELS
• ON THE BASIS OF CLASS
• ON THE BASIS OF BODY TYPES
• ON THE BASIS OF COLOUR
ON THE BASIS OF BODY TYPES
•HATCHBACK
ON THE BASIS OF BODY TYPES
SEDAN / SALOON
ON THE BASIS OF BODY TYPES
• NOTCHBACK
ON THE BASIS OF BODY TYPES
• STATION WAGON
ON THE BASIS OF BODY TYPES
C
O
U
P
E
ON THE BASIS OF BODY TYPES
•CONVERTIBLE
ON THE BASIS OF BODY TYPES
SPORTS UTILITY VEHICLE
ADVERTISEMENTS OF CARS
THE TOYOTA BRAND IS CHANGING ITS U.S. ADVERTISING TAGLINE TO "LET'S GO PLACES," REPLACING "MOVING FORWARD," ITS SLOGAN SINCE 2004. ACCORDING TO RESEARCHERS, THE AVERAGE AMERICAN IS EXPOSED TO OVER 3000 ADS EVERY SINGLE DAY. AUTOMOBILES ARE ONE OF THE MOST FREQUENTLY ADVERTISED PRODUCTS ON THE PLANET. IT’S HARD TO TURN ON YOUR FAVORITE TV SHOW, SPORTING EVENT, OR MOVIE WITHOUT SEEING EITHER DIRECT OR INDIRECT CAR ADVERTISING. UNLIKE OTHER INDUSTRIES, CAR ADVERTISING IDEAS HAVE A SPECIAL STYLE AND CREATIVE DIRECTION.
ADVERTISEMENTS OF CARS
• NEWS PAPER ADS
• VIDEO ADS
• PRINT MEDIA
• BILL BOARDS
• INTERNET ADS
NEWS PAPER ADS
BILL BOARDS
INTERNET ADS
PRINT MEDIA
VIDEO ADS
MEDIUM OF COMMUNICATION
1. PHYSICAL MEDIA
• LARGE MEETINGS, TOWN HALL MEETINGS
• DEPARTMENT MEETINGS (WEEKLY MEETINGS)
• UP CLOSE AND PERSONAL (EXCLUSIVE MEETINGS)
• VIDEO CONFERENCES
• VIRAL COMMUNICATION OR WORD OF MOUTH
2. MECHANICAL MEDIA
• WEEKLY LETTERS OR NEWSLETTERS
• PERSONAL LETTERS
• BILLBOARDS
• INTRANET
• MAGAZINES OR PAPERS
• SMS
• SOCIAL MEDIA
WHICH SEGMENTS DO U FEEL IMPORTANT AND WHY?
1. LOW INTEREST RATES
2. HIGH TRADE-IN VALUES
3. HIGH TRADE-IN VALUES
4. TAX INCENTIVES
5. LOWER FUEL COSTS
6. CHEAPER CAR INSURANCE
ByNitesh B
Dhruva Kumar L
THANK YOU