Marketing Manager Responsible to: Sales & Marketing Director Rate of Pay: £25,000 P/A Holidays: 28 days per annum (including bank & public holidays) 40 hours per week (Average of 40 hours per week, with some evenings and weekends as required. Park Theatre will offer a Time Off in Lieu policy)

About Park Theatre:

Park Theatre opened in May 2013 and is comprised of Park200 (a 200 seat theatre with stalls and circle), Park90 (a flexible studio space), the Morris Space (a multifunctional room used for rehearsals, workshops, readings and the majority of our Creative Learning activity); the Cafe Bar and additional facilities (including offices, dressing rooms and a green room). We are a registered charity and a company limited by guarantee, overseen by a non-executive Board of Trustees. We have a talented and dedicated team of 16 permanent staff, plus Cafe Bar staff, a pool of casuals and volunteer ushers.

Park Theatre is a neighbourhood theatre with a global ambition. We present world class theatre, collaborating with the finest existing and emerging talent. We programme classics through to new writing, distinguished by strong narrative drive and powerful emotional content. We produce both in-house and in partnership with the most excellent existing and emerging producers, for whom we endeavour to provide an unparalleled level of support. With a welcoming and nurturing environment we want Park Theatre to be accessible to everyone, within our diverse community and beyond – and through affordable ticket pricing and outreach programmes we aim to engage those with little or no experience of theatre. We aim to be a beacon for all and an ambassador for theatre worldwide.

Purpose of the Job:

Reporting to the Sales & Marketing Director, the Marketing Manager is responsible for promoting our wide range of artistic and community activity, building audiences and raising our organisation’s profile. The primary focus will be on the creation, delivery and successful outcome of marketing campaigns, this includes taking a lead on marketing for our smaller theatre Park90. The Marketing Manager will provide excellent customer service to all theatre patrons, the visiting companies and co-producers and ensure that all revenue generating opportunities are maximised. Alongside maximising income and raising the profile of the organisation, the post holder will ensure audiences are developed and maintained in line with the organisation’s audience development strategy. The Marketing Manager will be a guardian for all aspects of Park Theatre’s brand and ensure our continuing high standards are met. The role will work closely with Sales Manager and Sales & Marketing Director, Park Theatre’s Development and Creative Learning departments and external producers to ensure consistency of approach in all our outward facing communications.

Responsibilities:

Main Responsibilities

• To lead on communications with Park90 producers, assisting them with the planning and implementation of their marketing campaigns

• To manage the overall Park90 season timeline, planning ahead to keep all producers on schedule with copy, print and digital deadlines

• Contribute towards the devising, implementing, monitoring and evaluation of marketing strategies for all shows presented at Park Theatre, effectively contributing to the achievement of financial, outreach and artistic objectives.

• Oversee the production of printed and digital campaign materials, working with external design and creative agencies, producers, web developers, printers, mailing house and distributors, to ensure delivery of marketing campaigns and assets on time and to budget.

• Act as a guardian for Park Theatre’s brand and values, ensuring appropriate and consistent guidelines are maintained both internally and externally.

• To take a lead on the day to day running of social media channels, planning social campaigns, setting up paid adverts, liaising with producers on content schedules, liaising with other departments for non-show based content, ensuring a daily presence via Twitter, Facebook and Instagram

• Write copy for print, direct mail, adverts and other marketing material as and when required and accurately proof read all produced material.

• To work with the Sales & Marketing Director to provide meaningful insight into audience characteristics, to analyse and identify key customer trends via Spektrix, Google Analytics, social insights and qualitative feedback and evaluate the effectiveness of campaigns and audience development strategies and evaluate ROI on marketing spend.

• To assist in the creation of audio and video content as necessary for in house productions and Creative Learning or Development projects

• To create, send and analyse the effectiveness of theatre email newsletters on Dotmailer/ Spektrix

• To manage PS and social media swaps and the email communications schedule • Update Park Theatre’s website on a regular basis • To support the Sales & Marketing Director on season launches • To take on small design jobs in house as necessary • To create front of house displays for current shows in the building • To ensure a constant presence of marketing print around the building • Deputise for the Sales & Marketing Director as required • To work with the Community Engagement Manager on the Creative Learning

marketing budget, put a yearly campaign in place including email newsletters & social media and outreach to the local community via schools and groups

• To support the Development department on campaigns such as Park Keepers, Annual Fund, Galas and Fundraisers

• To work closely with Park Theatre’s Access Coordinator on best practice, ensuring Park Theatre is a warm and welcoming space for all

• Support the marketing of Park Theatre Cafe Bar • Ensuring compliance with Data Protection legislation and PCI

Press

• Attending regular meetings with Park Theatre’s external press representatives and providing them with regular updates

• To manage Park90 press nights, liaising with producers and external PR companies on guest lists

• To attend Park200 press nights to support and, on occasion, deputise for, the Sales & Marketing Director.

• To liaise with Park Theatre’s Administrator on the creation of press night invitations and inviting guests to press events

Audience Development

• To assist the Sales & Marketing Director on implementing Park Theatre’s audience development strategy

• Work with the Sales & Marketing Director to plan and implement an ongoing quantitative and qualitative audience research programme and monitoring of customer feedback.

• Contribute to the continued development of the organisation’s digital presence, identifying new ways to use digital technology to bring Park Theatre to a wider audience.

• Develop and review audience development strategies, building the necessary networks and relationships to target new audiences.

Communication

• To provide regular updates on the effectiveness of Park90 marketing activity and show campaigns in weekly Sales & Marketing team meetings including mapping overall sales trends in the venue over time

• To attend marketing meetings with Park90 producers, offer guidance and support on best marketing practice to companies in the building

• To participate in regular Sales & Marketing team meetings with the wider team including casual staff, informing them on the latest updates, policies and listening to feedback

Finance

• To manage the internal marketing budgets for Park90 shows, recording in house costs, raising purchase orders and managing invoices ensuring all parties remain within budget.

• Plan, manage and monitor the approved marketing budgets ensuring that expenditure is kept within agreed limits, liaising with the Sales & Marketing Director

• Maximise income and minimise expenditure without the loss of quality, in all areas of responsibility.

Person Specification

Essential

• At least 2 years’ experience in a theatre marketing role • A proven ability to build relationships with a wide range of stakeholders (for

example, visiting companies, internal producing departments, external marketing agencies)

• Proven experience of managing/ working with budgets. • Self-starting, enthusiastic and reliable • Ability to multi task, work unsupervised and meet deadlines • Ability to manage time and prioritise workload – both individually and within a

team • Excellent customer service and telephone manner • An eye for design and marketing imagery • Experience of Microsoft Office packages • Excellent attention to detail and keen proofing skills • Excellent planning and organisational skills • Sound numeracy and IT skills • A passion and commitment to theatre

Desirable

• Experience of using Spektrix • Experience of using Dotmailer • Design experience with Photoshop or InDesign • Website CMS experience • Photography and videography experience • Google Analytics and Google Adwords experience • Experience of paid social media advertising via facebook, twitter and youtube

Application Procedure:

Applications should be made by submitting a covering letter explaining in no more than two sides of A4 what attracts you to the position and evidence of your ability to fulfil the role and meet the person specification. Please also submit a C.V. and a completed Equal Opportunities Monitoring Form.

Applications should be addressed to Dawn James, Sales & Marketing Director and sent via e-mail to jobs@parktheatre.co.uk by 5pm on Wednesday 24 April. Interviews will take place Thursday 2 May.

Park Theatre operates a Positive Action policy to aid in our endeavour to diversity our workforce. Any disabled candidates or candidates from a BAME background who meet the essential criteria listed in the person specification will be guaranteed a first round interview. If you feel that this applies to you, please include the following sentence at the end of your application letter: I would like my application to be considered under Park Theatre’s Positive Action policy.