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© 2017 Mellanox Technologies 1 Building Post Production Storage to Your Advantage Ramnath Sai Sagar \Marketing Manager, Big Data, Web 2.0 [email protected] Jeff Stuck Director of Video Solutions [email protected]

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© 2017 Mellanox Technologies 1

Building Post Production Storage to Your Advantage

Ramnath Sai Sagar \Marketing Manager, Big Data, Web 2.0

[email protected]

Jeff Stuck Director of Video Solutions [email protected]

Mellanox and Scale Logic Solutions for Post Production Storage August, 2017

Building Post Production Storage to Your Advantage

© 2017 Mellanox Technologies 3

Movies Cost $$$.... And Storage

2.4PB of Post Production Storage

>1PB Final Video Content

~500TB of Raw Video with 8K Camera

© 2017 Mellanox Technologies 4

How Long Until Exabyte Video?

16K X 8K pixel resolution, 24 bits/pixel, 300 fps: 115 GB/s data rates & 414 TB/hour

Full stereoscopic capture: Doubles these requirements

“Raw Viewpoint” Presentation with 4 cameras: 1.66 PB/hour of content

In 10 years, Pro-video projects generate: ~Exabyte of data

© 2017 Mellanox Technologies 5

8K UHD 7680x4320

4K UHD 3840x2160

HD 1920x1080

Technologies Driving Next Generation Production Storage

SD

Image Resolution High Dynamic Range (HDR)

Wide Color Gamut (WCG) Higher Frames Rate (HFR)

HDTV Color Gamut

UHDTV Color Gamut

Visible Banding

8-bit 10-bit Higher Visual Depth

Richer Images = More Storage & More Bandwidth

Size of 4K Digital Content Data Generated in 1 Hour : 6,718GB (Frame Size: 31MB/Frame, 60FPS)

© 2017 Mellanox Technologies 6

Storage Media & Entertainment Landscape

1 hour 6%

51-100 hours

5%

> 100 hours

3%

2-5 hours 44% 6-10 hours

26%

11-50 hours 16%

Film 2%

Magnetic Tape 2%

Optical Discs

8%

Hard Disk Drives 34%

Flash Storage

54%

Hours Captured For 1 Hour of Final Content

Storage Media Types in Production Infrastructure

2016 Digital Storage in Media and Entertainment Report, Coughlin Associates

© 2017 Mellanox Technologies 7

Why Have Two Networks in Content Workflow?

IP Broadcasting

Network

Production Storage Network

Content Distribution

Network

Existing Fibre Channel

High Performance Open Ethernet at 25/50/100Gb/s Connectivity

Next-Gen IP Next-Gen IP

© 2017 Mellanox Technologies 8

Enabling End-to-End Network for Digital Content Workflow

Storage Fibre Channel Serial Digital Interface Mellanox Ethernet

Lower CapEx

•  Significant lower cost than FC & SDI •  <$500/port @25Gb vs. $2000 @16Gb FC •  Re-use existing FC cabling infrastructure •  Mellanox delivers E2E solution

Lower OpEx

•  Grow your storage with you (3FC = 100GbE) •  Less failures with lower adapters •  Easier to manage & our tools are FREE! •  Converged network for all M&E workloads

Cost Effective Network for Storage, Data and Video

© 2017 Mellanox Technologies 9

Digital Entertainment Content Workflow

Transcode

Film Print

Digital Cinema

Broadcast

Cable / Satellite

Internet / Phone

Scale Logic Shared Storage

Network & Other Digital

Sources

NLE Compositing

Color Correction

Conform &

Assembly

Gain &

Noise

Archive or

Backup

Render Farm

Film Cameras

Digital Cameras

© 2017 Mellanox Technologies 10

Interoperability Lab at Scale Logic

Industry Applications POC

Certifications and Qualifications 24/7 Access

Benefits

!  1/10/25/40/100 switch connectivity tested with the following:

!  Resolve

!  Premiere

!  Flame

!  FCP

! Media Composer

! Workflows and processes tested:

!  Scale-Out NAS, SAN

!  Shared storage

!  Replication

!  RDMA

!  Back up and archive

© 2017 Mellanox Technologies 11

12 streams of 4K editing with data protection

© 2017 Mellanox Technologies 12

High-availability Scale-Out NAS

© 2017 Mellanox Technologies 13

AVID project parking with back up strategy

© 2017 Mellanox Technologies 14

ConnectX Series Adapters : Designed for Storage

Connect. Accelerate. Outperform Connect. Accelerate. Outperform

Flexible Storage Solution at Speed: 10/25, 40,50 & 100GbE

High Performance Storage Up to 200Gb/s Aggregate Bandwidth

" Superior Performance •  Most bandwidth, messages, packets •  Lowest latency, lowest power

" Ethernet & Cloud/Virtualization Offloads •  SR-IoV & Overlay NW: VxLAN, NVGRE, GENEVE •  Advanced Flow Steering (built-in eSwitch)

" State-of-the-art Storage Adapter •  For HyperFS •  Protocols: iSCSI, SMB, NFS •  Most popular adapter for NVMe Over Fabrics •  Erasure Coding and T10-DIF Offloads

© 2017 Mellanox Technologies 15

Faster Storage Needs Faster Networks!

Three NVMe Flash Drives

=

One 100GbE Links

"  Just three NVMe Flash can saturate 100 Gb/s Link " Enabling End-to-End Lossless Ethernet Network at 100Gb/s

•  ConnectX-Series Adapters •  Spectrum Ethernet Switches •  LinkX Cables

+ +

© 2017 Mellanox Technologies 16

Spectrum: The Ultimate Switch for Post Production Storage

" Highest Packet Forwarding Rate " 10-15X Better Microburst Performance " Fairness in Bandwidth Allocation

" Predictable Behavior " Better Latency & Jitter: 50% Lower " Containerized Broadcast Services

INTELLIGENT NW

•  Intelligent Hashing •  OpenFlow 1.3 •  Containerize Services

PACKET FORWARDING

•  Zero Packet Loss •  Line Rate all Packets •  4.76 BPPS

UBURST RESILIENCE

•  Fully Shared Buffer •  Efficient Allocation •  9X - 15X More Resilient

Predictable Performance

www.Mellanox.com/tolly www.zeropacketloss.com

© 2017 Mellanox Technologies 17

Mellanox Spectrum vs. Broadcom Tomahawk

What is the industry saying about Tomahawk’s problems

Articles: •  WHAT ARE THE PROBLEMS WITH BROADCOM

TOMAHAWK? •  Why The Industry Needs An Open Source

Framework For Switching Silicon

Video: •  Unfair File Transfers •  vs. Fair File Transfers

Industry Reports •  Spectrum vs. Tomahawk Tolly Report •  Dell over Tomahawk Tolly Report

Mellanox Spectrum vs. Broadcom-based 100GbE Switches Broadcom-based 100GbE Switches

Blog: •  What Happened to the Good Old RFC2544?

Claim Reality Capability Advantage

Latency (ns) 400 8,000 300 26x Faster

Full Wire Speed Yes No Yes No packet loss

Buffer Size (MB) 16 8 16 2x Larger

Buffer per port ½ MB ¼ MB 1MB 4x more

M&E ready Yes Unfair behavior# broken SLA

Yes Fair and predictable

© 2017 Mellanox Technologies 18

Single Rack, 48 Nodes, Single ToR

Cost

ASIC

Hardware

Support

Rack Cables

Hi Availability

$8.2k

Spectrum

Consumer grade

World class

4x fewer w/ breakouts

1RU

$26.6k

Trident+

Arista

Arista

Arista copper&optics

2RU

$27k

Trident 2

Arista

Arista

Arista copper&optics

2RU

$8.2k w/o OS

Trident+

White box

No support

Arista compatible

2RU

Similar Connectors, Infrastructure Better cost, performance and support * Street prices obtained June 2016 from www.google.com/shopping

© 2017 Mellanox Technologies 19

Partial Rack

Single Rack Single / HA ToR

Multi Rack Solution

SN2100 ToR - Price Takeaways

13.5k vs Arista 49k (3.6x) Mellanox network budget adds 50% on top of the storage Arista adds 200%

No HA: $8.2k vs Arista $26.6k (3.2x) @40G With HA: $23k Mellanox 100G vs. $50k Arista 40G 100G adds +25% bandwidth Web-scale economics saving per rack on split cables

$187k vs Arista $800k (4.2x) Condensed network with fewer spines and optics cuts CAPEX >$43k/rack and TCO

•  Integration as a differentiation •  Perfect PoC switches

Channel Partners earn more $ per sale with higher gross margin

Reduce OPEX by clearing rack space and power savings

© 2017 Mellanox Technologies 20

Powering Leading Post Production Solutions

© 2017 Mellanox Technologies 21

Mellanox Accelerates Businesses’ Success!

Reducing CPU Usage Drastically with Advanced Network Offloads IP-Broadcasting Applications and Many More on 25/100GbE!

Mellanox 10/40GbE-based Storage Network Offline Broadcast Editing

Mellanox 40GbE-based Network to Support Clustered File Systems Live Broadcast Video Editing

Only End-to-End 100GbE Network to Support Maximum of 32 Tiles Enabling IP-Broadcast Multiviewer & Signal Analytics

100K subscribers from a Single Caching Server! Netflix Open Connect Appliance with Mellanox ConnectX-4

© 2017 Mellanox Technologies 22

High-performance Genesis Platform from Scale Logic

! Genesis Unlimited/Hybrid – Solving 4K workflows

!  Application intelligence learns behavior of users for performance boost

!  Built in file system controls entire namespace

! Genesis HyperMDC – High-performance Scale-out NAS

!  Scalable solution supporting block and file workflows

!  Highly-reliable and power-efficient

! Genesis ZX – Disaster recovery and data protection

!  Software-defined storage for small, medium and large workgroups

!  Snap shots and built in replication

! Genesis NX – NAS storage and file server

! Mission-critical and reliable

!  Built in replication

© 2017 Mellanox Technologies 23

IBC 2017 – September 14-19

Thank You