MARKETING MANAGEMENT

BABY CARE PRODUCTSMUFFY DIAPERS

GUIDED BYPROF. NAVNEET KAUR

SUBMITTED BY-:ARUN IYER 15DARSHAN HAZARE 14AQUIB ANSARI 02SHAFIQ SHAIKH 42SRINIVAS TIWARI 50 AMIT SHETYE 44

BABY CARE MARKET IN INDIA India is one of the most attractive retail destinations around the world and hence represents a high potential and untapped market for baby care products. With growing awareness, surging income levels, and shifts in consumer behavior, the countrys nascent baby care market is fast transforming into the worlds fastest growing baby care market. In addition, vast population base in the age group of 0-4 years and parents preference to spend more on baby products will further boost the demand for baby care products in the country. According to our new research report Indian Baby Care Market Analysis, the Indian baby care market has substantially grown over the past few years and caught the attention of many international players. India continues to enjoy a healthy birth rate compared to other economies, coupled with the increasing level of disposable income of the working class, which is expected to help the maintenance of the growth momentum in future. It is anticipated that the sector will post a CAGR of over 12% during 2011-2014. Presently, the growth of the industry is being witnessed from new demand pockets, especially in Tier-II and III cities, thus, signaling growing acceptance among the masses. In coming years, product innovation and development will be the key focus area for most of the companies operating in the Indian baby care products market. It is expected that most of the existing and new entrants will try to create niche for themselves by focusing on individual product segment. Apart from penetrating deep into urban market, rural market will also provide growth opportunities to companies. A recent research report Indian Baby Care Market to 2013 by RNCOS contains comprehensive research and rational analysis on various segments of Indian baby care market, including skin care, massage oil and diapers. It also discusses the current performance and future trend of the market. The report comprises information on various product segments and their future scope to enable clients to align their investment strategies according to the market dynamics.The future projections are made after analyzing current market scenario, past trends and ongoing developments in the market. The forecast given in the report is not based on a complex economic model but is intended as a rough guide to the direction in which the market is likely to move.Industry Forecast till 2013 Total size of baby care market Massage oil market Diapers market Skin care market

COMPETITORS IN THE BABY CARE MARKET FOR DIAPERS

The main competitors in the Indian baby diapers market are Huggies and also later Pampers also came into the market and was giving a very tough competition to the already established Huggies market. There are many other small companies but in al Huggies and Pampers Have around more than 70% of the market share in Indian Diaper Market. Recently introduced Mammy Poko Pants is also giving a stiff competition to the other two main companies.

OUR DIAPER PRODUCTSMUFFY DIAPERSThe Main USPs of the Smuffy Diapers are Fragranced Diapers-: For the first time in the Indian market Smuffy diapers has been introduced in the market with Fragrance diapers. The fragrance are of a lily Fragrance and a strawberry fragrance that would make a child remain fresh throughout the day.

Skin Peel Free-: The main problems that parents ignore diapers for their kids is because there are chances that due to this the baby skin may become much wet and this would result in the skin getting peeled off. The smuffy diapers has a unique absorbant system that would absorb all the liquid and keeps the skin dry.

Itching Free-: Frequent using of the diapers causes rashes for the baby and this would result in itching for the babies. This happens mainly due to the bacteria that affects the area in the babies. The smuffy diapers keep the place dry and prevent the bacteria.

Fast Absorbants-: As mentioned earlier the Smuffy diapers has a unique absorbants materials that would absorb and keep the Child dry up to 12 hours.

Direct Wear-: Smuffy Diapers also comes in easy to wear Diapers that doesnt need any efforts to stick it or hold it for baby. This helps the parents to quickly change the diapers and also without any much stress.

Soft materials-: The smuffy diaper cloth is made up of fine fabric that makes the child comfortable to wear it and also its very soft that even the child enjoys it.

Coloured Diapers-: For the Smuffy diapers it comes in three colours. Attractive pink , cool blue and natural white. The coloured diapers attracts the child and child would not give much problems while wearing it.

BRAND POSITIONING STATEMENTFrom Newborn babies to toddlers. Smuffy diapers helps to lock away wetness and stop leaks.

TAGLINE-:WE ARE BUM GENIUSThe usp of the product is been clearly given in the brand positioning statement i.e. it stops leakage and it keeps th baby dry upto 12 hours. Also the diaper market has a separate diapers for the toddlers. Smuffy diapers also has the specific type for the toddlers.

Current product offeringsThe smuffy diapers are now available in the market in three different sizes1. Small-: This is around diameter of 3 inch. This is mainly for the toddlers and the babies of age around few months to 1 year.2. Medium-: This is around 5 inch diameter in size. This is mainly for the babies in age 1 year to 2 year.3. Large-: This has a diameter of 7-8 inch diameter in size. This is for grown up babies of age above 2 years.TARGET CUSTOMERS