marketing lay´s

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Trabajo de lay´s que habla sobre EL MARKETING de la marca lay´s y su segmentacion y adaptacion en otros paises.

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1902-1932

Herman Warden Lay

1944

1961

1965

1998

2003-2008

Ferran Adriá

Estrategia multidoméstica

MEXICO COLOMBIA

REINO UNIDO ARABIA

ORIGINAL

Posicionamiento Lay´s

NATURALES

REFLEJAN ALEGRIA

DIVERSION

SOCIABILIDAD

¨Do us a flavour¨

¨Haznos un sabor¨

Lay´s Chile

LAY´S ARGENTINA

EUROPA

ASIA

AMERICA

CANADA

AUSTRALIA

EUROPA

EEUU

CANADA

ASIA

EEUU

EUROPA DEL ESTE

ASIA

PARTES EUROPA

EUROPA ASIA

ALITAS PICANTES

EEUUESPAÑA

ORIENTE MEDIO

FRUTOS MARINOS PICANTES

ASIA

EEUU

EDICION LIMITADA

INDONESIA

ASIA

BELGICA

CHINA

SOPA DE PESCADO PICANTEINDIA

EEUU

EDICION LIMITADA

GRACIAS POR VUESTRA ATENCION

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S----MARKETING PLAN

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