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MarketingKingdom Georgia

26 - 27 September 2013Tbilisi, Georgia

Europes biggest marketing event in Georgia for the second time!

Media PartnersOrganised By Platinum Sponsor Ocial EventPartner

Gold Sponsor Ocial EnglishNewspaper

Ocial Radio Supported By

Brand New SpeakersThe 2013 edition of Marketing Kingdom Georgia features interactive presentations by the worlds global marketing elite. Our global marketing and communications experts from Microsoft, SAP, Jumeirah Group in Dubai, Eurovision Song Contest as well as reputation experts from UK and USA will help you understand the latest marketing trends and more importantly will explain to you how to

implement them in your day to day business.We are also very happy to announce that the speaker list at the Marketing Kingdom Georgia consists of speakers who have had highest remarks at our Marketing Kingdom events in Zagreb, Belgrade,

Sarajevo and Baku.

Brand New TopicsThe 2013 edition of the Marketing Kingdom Georgia is all about relevant trends that can be imple-mented in regional companies. Our world class speakers will share with you their experience, lessons learned and tips that you will be able to use when you go back to your office. Some of the topics we will be covering at the event are localizing your global marketing strategy, social media measurement, reputation management, communications trends and building sustainable brands. Prepare your questions in advance because our speakers will be there to help you create an award winning mar-keting and communications strategy.

Brand New VenueOur Marketing Kingdom events are all about the experience. For the second edition of the Marketing Kingdom Georgia, we are taking the event to a brand new venue to enable you enjoy the presentations

in a relaxed and friendly atmosphere.

Brand New WorkshopMarketing Kingdom Georgia 2 will feature an exclusive one day workshop by Marvin Liao, Former Commercial Director at Yahoo! and one of the worlds biggest advertising experts on emerging markets.

What Is New For 2013?

More Interaction Than Ever BeforeWe loved the interaction at last years event. That is why this year we are including even more interac-tive panel discussions. As you can notice in the programme after each block of presentations we have included a panel discussion with the session speakers to help you get deeper into the topics and to ask as many questions as you like. At this years Marketing Kingdom Georgia you are the STAR!

More Focus On CommunicationsBased on last years feedback this year we have also included several sessions on the latest global communications trends. Having a great communications strategy is a must for every company in todays age and economy and our speakers from Jumeirah Group in Dubai and Microsoft will help you create a communications strategy that will give you wider reach and most importantly, bigger profits for your company.

Focus On Reputation ManagementTodays economy is all about reputation. Our event will include a powerful presentation by the worlds two most acclaimed reputation experts: Patrick Jephson, Private Secretary to Princess Diana and Mary Jo Jacobi, Presidential Advisor and Former Marketing and Communications Director at Lehman Brothers, HSBC, Shell and British Petroleum

Flexible Pricing

See You At The Marketing Kingdom Georgia!

At this years Marketing Kingdom you will have the option to attend either day one of the event, only the workshop or the entire event. If you are planning on sending a group do let us know and we will prepare a special package for your company!

MK Georgia 2

For the second edition of Georgias only global marketing event we have secured speakers whose work is changing the global marketing and communications world. Delegates attending the event will be able to hear interactive presentations on the latest marketing communications trends by the experts creating them.

Marvin LiaoFormer Commercial Director, Expansion MarketsYahoo!

Sietse BakkerEvent SupervisorEurovision Song Contest And Author, How To Live Wow

Tomas JenssenDirector Corporate Communications MenagerMicrosoft International

Hubert Grealish MPERA Communications Services, Experienced Global Head Of Brand CommunicationsDiageo, Philips And Tomtom

World Class Speakers

Plus a Groundbreaking One Day Workshop By The Worlds Most Acclaimed Advertising Expert

MK Georgia 2

Ian HunterGlobal Head Of Cloud MarketingFujitsu

Irina PashinaMarketing Localization ManagerSAP Marketing

Mary Jo Jacobi Former Presidental Advisor To George Bush Sr. And Ronald Reagan And Former Vp CommunicationsBritish Petroluem, Shell, HSBC And Lehman Brothers

Patrick Jephson Private Secretary,Princess Diana And AuthorShadows Of A Princess

Piers SchreiberVP Corporate CommunicationsJumeirah Group

Tolga SezerChief Commercial OfficerAujan Group HoldingFormer General Manager MarketingUlker International

Chris StockManaging DirectorFourThirds

MK Georgia 2

08.30 Registration And Morning Coffee

09.30 Chairmans Opening Remarks

09.45 Social Media: Can It Really Bring ROI To Your Company?

Sietse Bakker, Event Supervisor, Eurovision Song Contest And CEO, Wow!works

10.15 Creating The Right Advertising Mix: What Works And What Doesnt?

Marvin Liao, Former Commercial Director, Yahoo!

10.45 Interactive Panel Discussion With Sietse And Marvin

11.00 Networking And Refreshment Break

11.30 Life After The Like Economy

Hubert Grealish, MPERA Communications Services, Experienced Global Head Of Brand Commuications, Diageo, Philips And TomTom 12.00 We Are All Talking About Big Global Superbands But How Do We Create A Global Superbrand From Our Local Brand: The Aujan Experience

Tolga Sezer, Former General Manager, Marketing, Ulker International And Chief Commercial Officer, Aujan Group Holding

12.30 Talking To Your Customer: Should You Go Local, Social, Or Mobile?

Irina Pashina, Marketing Localization Manager, SAP Marketing

13.00 Interactive Panel Discussion With Hubert, Tolga And Irina

13.30 Lunch For Speakers And Delegates

14.15 Interactive Panel Discussion: You Have A Glossy Superband But What About Your Reputation? Tips And Tools On Creating And Maintaining Positive Global Reputation

Patrick Jephson, Private Secretary, Princess Diana And Author, Shadows Of A Princess

Mary Jo Jacobi, Former Presidental Advisor to George Bush Sr. And Ronald Reagan and Former VP Communications, British Petroluem, Shell, HSBC And Lehman Brothers

15.00 Injecting Sustainability Into Your Brand: Changing The World Through Effective CSR Strategies

Piers Schreiber, VP Corporate Communications, Jumeirah Group

15.30 Interactive Panel Discussion With Patrick, Mary Jo And Piers

15.45 Networking And Refreshment Break

Official Programme 26th September 2013Day One /

16.15 Integrated Communications - Gaining Positive Efficiency And Positioning Effects Through Messaging And Channel Alignment

Tomas Jensen, Director Corporate Communications MENA, Microsoft

16.45 Closing Keynote: Marketing From The Heart: Tips And Tools On Marketing Ideas That Can Change The World

Ian Hunter, Global Head Of Cloud Marketing, Fujitsu

Chris Stock, Managing Director, FourThirds

17.30 End Of Conference Day One

Official Programme 26th September 2013Day One /

Topics to be discussed: Learn and discuss present and new emerging marketing platforms Get the tips, tricks and best practices in digital advertising from Silicon Valley Work on building effective cross digital media campaigns

About Your World Class Workshop Leader:

Marvin Liao, Former Commercial Director, Yahoo!

Formerly of Yahoo! Inc. (10.5 years), Marvin Liao has held roles in the various departments of Sales, Business Development, Ad Operations and Marketing. Most of his roles were regional or global management roles giving him extensive experience across Asia, Europe, Latin America and the United States.

His last position was Commercial Director for Yahoo! Incs EMEA (Europe, Middle East, Africa) Expansion Markets Business Unit in charge of all the Sales, Marketing and Business Development activities in the new Yahoo! markets of the Nordics, Central & Eastern Europe, Israel and Africa.

Prior to this, he ran online marketing at e-Commerce start up www.alibris.com and had stints at the PR Marketing Agency Porter Novelli in their Consumer Technology Practice, Exxon International and management consulting firm IMPAC.

Marvin presently is Vice President of North American Operations at China Search Int'l (Reseller of search engine Baidu) and serves on the boards/advisory boards of several internet advertising and ad technology companies across the globe. He is also an Advisor to the Nielsen Innovation Labs, adtech firm IPONweb, and a non-operating partner at Better USA, a digital adtech & advertising rep firm in SE Asia. In addition, he is a Mentor for several Startup Accelerator programs in Europe, Israel and the US, helping guide startup teams with their sales, marketing and partner development efforts.

Official Programme September 27th 2013Day Two /

Full Day Interactive WorkshopMaking Digital Advertising Work For You: Lessons From Silicon Valley

Thank you so much for having me. It was a pleasure and what a great group of speakers you had as well.

I enjoyed the conference and networking.

Amazing event! I had a great time and was able to meet some fantastic people. You all do a stellar job.

I thought the conference was great!

Thanks again for a wonderful event! Well organized and great guest speakers

It was a great experience again and thanks again for the perfect organization.

Its an honor and pleasure to be part of the P. family and I am happy I could contribute to what was an

amazing marketing conference!

Many thanks also from my side for the great "experience" - it was great to visit such an amazing country, attend such an

inspiring seminar and conduct more online/tv interviews per day than ever before.

It has been a pleasure for me to speak at your very well organized event.Thank you very much for you and the

team members for your professionalism and being a good host.

I really enjoyed the meeting everything was organized perfectly, smart and nice speakers, impressive location

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What Is The Global Marketing Elite Saying About The Marketing Kingdom

Serhad BolukcuFacebook

Massimo SangiovanniMotorola Solutions

Karen CarterMicrosoft

Dana KabbaniEMI Music

Jessica BennettTumblr

Sonja BriffettHenkel Beauty Care

Madlen NicolausSalesforce

Irina PashinaSAP Marketing

Steffen RuebkeHenkel Beauty Care

Burak ErgenogluSanofi

MK Georgia 2

About The Organizer Of The Marketing KingdomEuropes largest business marketing event is organized by P World, a global creative agency with offices in Skopje, Prague, Baku and Dubai.

Founded in 2010, in less than three years, P World has become Europes leading event organizer with over 50 annual events in 30 different countries.

The company specializes in organizing cutting edge events in three business sectors: marketing, human resource and public relations.

The Marketing Kingdom is the companys most exclusive brand, featuring interactive content, presentations and discus-sions by the worlds marketing elite. The event is a regular meeting point for the worlds marketing minds from global super brands such as Facebook, Yahoo!, Google, Tumblr, Motorola, SAP and many others.

Aside from organizing Europes largest marketing event, P World is also the proud organizer of the PR Experience series of events.

The PR Experience was held for the first time in March 2011 in Belgrade, Serbia and since then has also been hosted in Croatia, Macedonia, Albania, Czech Republic, Russia, Georgia and Azerbaijan, making it Europes largest PR event.

P World is also the proud organizer of the HR Experience series of events. As of today, the HR Experience has been held in four different countries with Israel as our newest HR Experience market. The HR Experience Israel will be held in Tel Aviv in June 2013.

For more information about P World and its portfolio of events please visit www.thepworld.com

Interested In Sponsoring Or Exhibiting At The Marketing Kingdom Georgia?

At the Marketing Kingdom we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization.

As a sponsor you will benefit from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team.

At the event itself our job is to personally introduce you to senior buyers, influencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities.

We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company.

For more information on how you can get involved at the Marketing Kingdom Tel Aviv as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Officer, P World at kosta.petrov@thepworld.com

MK Georgia 2

sent upon receipt of your registration.A confirmation letter and invoice will be

Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid infull will be admitted to the event. You can pay by bankers draft in EUR. In any eventpayment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received.

FOUR WAYS TO REGISTERPWorldGlobal

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If you are unable to attend, a substitutedelegate will be welcome in your place.Registrations cancelled more than 7 daysbefore the Event are subject to a EUR200 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutionsare welcome at any time.

Event Venue

Accommodation DetailsWe highly recommend you secure your roomreservation at the earliest to avoid last minute inconvenience. You can contact Irena on ourHospitality Desk for assistance on:Tel: +38925111350Email: irena@thepworld.com

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SIGNIFICANT SAVINGSFor further information on current promotions and Group Discounts please contactKosta Petrov on +38925111350 or kosta.petrov@thepworld.com

All registrations are subject to our terms and conditions which are available atwww.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.

Bank Details:

Name Of The Bank: Ohridska Banka Skopje,MacedoniaAccount Number: 14-701-0004756.0IBAN: MK0753090100475688SWIFT: MKOHRDMM22

The Marketing Kingdom Georgia 2

Attend the entire event

EUR 259

Register only for Day One

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Register only for Day Two

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Register before 23rd Aug 2013

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Register after 24th Aug 2013

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Risto Ravanovski 15a

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