marketing in the round
TRANSCRIPT
Gini DietrichArment Dietrich
Spin Sucksarmentdietrich.com
spinsucks.com
Geoff LivingstonRazoo
razoo.comgeofflivingston.com
@gini dietrich #radian6 @geoffliving
dig into your memory
It’s 1999
457 companies IPO’d;
107 doubled in price
Young geniuses made a gazillion dollars
on big ideas
Companies such asdell and wpp
completely integrate all marketing disciplines
and then...
the dotcombubble burst
the 9/11 tragedyenveloped our country
And everyonescurried
back to their respective corners
it’s time to do things differently
But the time has cometo once again
work together
break down the silos
harness the wild, wild west
put customers
first
And move the businessforward
but how do we do that?
introducing...the marketing
roundHR
Sales
Legal
CSR
Execs
Acct
Product Dev.
Ops
lonely silo
functional silo
people fearchange
the marketing round
the four approaches
when to go direct
from the top down
groundswell
flanking
map yourresources
planning: understand the market landscape
planning:sequencing &
weaving
measure your results
Tracking Leads
Tracking Leads
measure your results
kick butt!
competitive
response
Break down the silos
Build your marketing round
Choose your approaches
Select your tactics
Measure your results
Gini DietrichArment Dietrich
Spin Sucksarmentdietrich.com
spinsucks.com
Geoff LivingstonRazoo
razoo.comgeofflivingston.com
@gini dietrich #radian6 @geoffliving