Marketing Advice for Artists

Online Marketing at an Art Show

By Artisan Direct Ltd: http://www.ArtisanDirectLtd.net

Contents

• Picking the Right Show – for Promoting Your Art• Preparing •Going to the Show• Follow Up

Think Marketing Before Applying for an Art Fair

• Consider whether the marketing aspects of the fair before applying:

• Is there a buzz among other artists about the fair?• How many buyers does it attract?• What kind of marketing does the fair engage in?• Does the art fair engage in Social Media – check

out its Facebook, blog and Twitter activity• What do other artists say about the fair on

discussion boards?

Some of the art fairs we work with

Before The Art Show• Post announcement on your web site and blog• Send out press releases to your local news sites• Announce it on your local art discussion online

boards• Post it on your Facebook personal account AND

Facebook business page• Use your Twitter account• Post it on LinkedIn and your LinkedIn Discussion

Groups• Create an Instagram account – if you have an

Android or iPhone

At the Art Show• Collect Business Cards from Everyone You Meet• Take Photos of the Event – Post them Via Your Cell

Phone on:• Your blog• Facebook account• Twitter – via Twit Pics• Use Your Instagram account to post photos

After the Art Show….Follow Up Time• Reach out to your new contacts with the business

cards you collected• “Like” them on Facebook• Comment on their blogs• Follow them on Pinterest• Send an @greeting out to them on Twitter• Link to them on Linked in• Email a note – simply acknowledging that you

enjoyed meeting them – and encouraging them to follow you on your blog, Facebook, Twitter, pinterest and LinkedIn

Outsourcing Art Show Options

• Contact Artisan Direct Ltd. About getting your art in Major Art Shows

• We handle the administrative and shipping details – and provide a substantial savings

• For more information, see:• http://www.ArtisanDirectLtd.net• Facebook.com/ArtisanDirectLtd