marketing final first five

8/18/2019 Marketing Final First Five

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“Analysis of West side Retail store”

MASTER OF COMMERCE – PART 1

Business Manage ent

Su! itted

"n #artial Fulfill ent of t$e Re%uire ents

For t$e A&ard of t$e degree of

Master of 'o er'e – Part 1

By

Ranson (antis

)*+*

St, Andre&-s College of Arts. S'ien'e / Co er'eSt, (o ini' road. Bandra 0West Mu !ai – +** *2*


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CERTI8ICATE

This is to )ertif( that Shri9 Miss RANSON SIMON DANTIS of M.Com Part 1 $ Business Management !"1#:!"1%& has su))essfu**( )om,*eted the ,ro-e)t on

Ana*(sis of /est Side Retai* store0 under the guidan)e of Prof. Sa+ina

Sheno(.

Course Coordinator Prin)i,a*

Pro-e)t ;uide9 Interna* E


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AC=NO/LED;EMENT

This idiom 2ithout dou't7 fit 2ith Prof. SA>INA S?ENO@. M( Pro-e)t ;uide and CourseCoordinator7 St. Andre2s Co**ege of Arts7 S)ien)e and Commer)e& 2ho has 'een m(

Tea)her7 M( ;uide and Mentor. She 2idened the saga)it( of )onfiden)e in me for affe)ting

this ,ro-e)t 2or . 8rom the 'ottom of m( heart7 I than her for ,re)ious time that she s,ent

for me.

I o2e m( inde'tedness to2ards the *i'rar( staff of St. Andre2s )o**ege of Arts7 S)ien)e and

Commer)e 2ho *end their hands in hours of need '( ,ro+iding me the information on 'oo s

from time to time.

I am a*so inde'ted to2ards m( ,arents7 fami*( and friends 2hose su,,ort 2as a steering

fa)tor for me in )arr(ing out the ,ro-e)t.

A'o+e a**7 m( sin)ere and heartfe*t than s to a*might( god 2ho 2as 2ith me a*2a(s7throughout the ,re,aration of this ,ro-e)t re,ort.


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E3e'uti4e Su ary

The enormous retai* 'oom in India has gi+en s,a)e to man( )om,anies 2ho

ha+e mushroomed out to 'enefit from this retai* 'oom7 2hi)h is nothing 'ut a

stru)tured format of the unorgani ed retai* 'usiness 2hi)h is 'eing done in

India from ages.

Man( stores ha+e )ome u, 2ith e< uisite interiors7 state of the art

infrastru)ture and the 'est ,ossi'*e 'rands to the )ustomer 2hi)h has *ed to the

gro2th of ma** )u*ture in India. The stores tr( and attra)t )ustomers '(

,ro+iding them 2ith su)h ser+i)es and ,*ethora of o,tions in 'rands in

different )ategories so that the( )an retai* )ustomers for *ong and ma e them

*o(a* to2ards their retai* stores.

The retai* 'usiness is 'ooming in India and there has 'een remar a'*e shift in

the 'u(ing 'eha+ior of the ,eo,*e from traditiona* stores to these de,artmenta*

stores. It 'e)omes im,ortant for the mar eters to understand these

re*ationshi,s for su))essfu* design and e


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"5(E6

SR. NO

TITLE PA;E NO

1 Introdu)tion 1

! Resear)h Methodo*og(

Literature Re+ie2 6

6 Retai* Industr( and )ha**enges of retai*ing in India %

# /estside $ Seasons and sa*e 1

% A)hie+ement '( /estside 1%

Ser+i)es Store Atmos,here in /estside!1

F Mar eting and ,romotiona* strategies !

5Panta*oons a ta eo+er '( Adit(a Bir*a

!F

1" Case Stud( on /estside

11 8indings F


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1! Re)ommendations 6"

1 Con)*usion 61

16 Referen)es 6

marketing final first five

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