Download - Marketing Final First Five
-
8/18/2019 Marketing Final First Five
1/7
“Analysis of West side Retail store”
MASTER OF COMMERCE – PART 1
Business Manage ent
Su! itted
"n #artial Fulfill ent of t$e Re%uire ents
For t$e A&ard of t$e degree of
Master of 'o er'e – Part 1
By
Ranson (antis
)*+*
St, Andre&-s College of Arts. S'ien'e / Co er'eSt, (o ini' road. Bandra 0West Mu !ai – +** *2*
-
8/18/2019 Marketing Final First Five
2/7
-
8/18/2019 Marketing Final First Five
3/7
CERTI8ICATE
This is to )ertif( that Shri9 Miss RANSON SIMON DANTIS of M.Com Part 1 $ Business Management !"1#:!"1%& has su))essfu**( )om,*eted the ,ro-e)t on
Ana*(sis of /est Side Retai* store0 under the guidan)e of Prof. Sa+ina
Sheno(.
Course Coordinator Prin)i,a*
Pro-e)t ;uide9 Interna* E
-
8/18/2019 Marketing Final First Five
4/7
AC=NO/LED;EMENT
This idiom 2ithout dou't7 fit 2ith Prof. SA>INA S?ENO@. M( Pro-e)t ;uide and CourseCoordinator7 St. Andre2s Co**ege of Arts7 S)ien)e and Commer)e& 2ho has 'een m(
Tea)her7 M( ;uide and Mentor. She 2idened the saga)it( of )onfiden)e in me for affe)ting
this ,ro-e)t 2or . 8rom the 'ottom of m( heart7 I than her for ,re)ious time that she s,ent
for me.
I o2e m( inde'tedness to2ards the *i'rar( staff of St. Andre2s )o**ege of Arts7 S)ien)e and
Commer)e 2ho *end their hands in hours of need '( ,ro+iding me the information on 'oo s
from time to time.
I am a*so inde'ted to2ards m( ,arents7 fami*( and friends 2hose su,,ort 2as a steering
fa)tor for me in )arr(ing out the ,ro-e)t.
A'o+e a**7 m( sin)ere and heartfe*t than s to a*might( god 2ho 2as 2ith me a*2a(s7throughout the ,re,aration of this ,ro-e)t re,ort.
-
8/18/2019 Marketing Final First Five
5/7
E3e'uti4e Su ary
The enormous retai* 'oom in India has gi+en s,a)e to man( )om,anies 2ho
ha+e mushroomed out to 'enefit from this retai* 'oom7 2hi)h is nothing 'ut a
stru)tured format of the unorgani ed retai* 'usiness 2hi)h is 'eing done in
India from ages.
Man( stores ha+e )ome u, 2ith e< uisite interiors7 state of the art
infrastru)ture and the 'est ,ossi'*e 'rands to the )ustomer 2hi)h has *ed to the
gro2th of ma** )u*ture in India. The stores tr( and attra)t )ustomers '(
,ro+iding them 2ith su)h ser+i)es and ,*ethora of o,tions in 'rands in
different )ategories so that the( )an retai* )ustomers for *ong and ma e them
*o(a* to2ards their retai* stores.
The retai* 'usiness is 'ooming in India and there has 'een remar a'*e shift in
the 'u(ing 'eha+ior of the ,eo,*e from traditiona* stores to these de,artmenta*
stores. It 'e)omes im,ortant for the mar eters to understand these
re*ationshi,s for su))essfu* design and e
-
8/18/2019 Marketing Final First Five
6/7
"5(E6
SR. NO
TITLE PA;E NO
1 Introdu)tion 1
! Resear)h Methodo*og(
Literature Re+ie2 6
6 Retai* Industr( and )ha**enges of retai*ing in India %
# /estside $ Seasons and sa*e 1
% A)hie+ement '( /estside 1%
Ser+i)es Store Atmos,here in /estside!1
F Mar eting and ,romotiona* strategies !
5Panta*oons a ta eo+er '( Adit(a Bir*a
!F
1" Case Stud( on /estside
11 8indings F
-
8/18/2019 Marketing Final First Five
7/7
1! Re)ommendations 6"
1 Con)*usion 61
16 Referen)es 6