Overview Of Digital

MarketingBy Amit Singh, Founder, Digital Connect Pro, +918851720001

About MeHi Guys,

I Hope You All Are Doing Good. My Name Is Amit Singh, I am The Founder Of Digital Connect Pro. I am a Marketing Professional Having Experience Of More Than 5 Years Into The Industry, I am Working With Google Marketing Team For Past Three Years Now.

My Focus Is To Teach Digital Marketing To All Learners Who Want To Build Their Career In The Field Of Digital Marketing.

I Will Provide You With In Depth Knowledge Of Marketing With Industry Insights, To Help You Learn Efficiently & Get Ready For a Job In The Field.

My Focus Is To Give You More Practical Knowledge That Will Enable You To Perform The Digital Operation In a Lucid Manner. I am Providing This Free e-Book To All, That I am Confident About Will Provide a Overview Of Digital Marketing & Will Help You Take A Decision To Pursue The Career In Digital Marketing Industry.

So Let's Begin Learning!

Describe About Digital

Marketing Space

What Is Digital Marketing Various Channels

Brief About Every Channel

Channels Of Digital

Marketing

Describe about Basics Of These

Channels

How You Can Get a Job &

Proceed Further

01 040302Career In Digital Marketing

Topics

What Is Digital Marketing

01

● In Simple term – All the activities you do to reach out to Target Market using digital platform is called Digital marketing.

● Digital marketing is commonly referred to as 'online marketing', 'internet marketing' or 'web marketing.’

● The consumption of Digital content is on daily basis which is overlapping the traditional marketing system.

● As the present generation is becoming tech-savvy, it becomes a ‘must’ thing for everyone to be aware of the core aspects of Digital Marketing

● Digitization of marketing is inevitable. It is more the requirement of the customers as they find it convenient to buy products, as and when it suits them.

● Affordable Than Traditional Marketing

● Can Scale It Faster To Promote Businesses

● Takes Less Time To Start & Build a Campaign

● Real Time Data Updation Helps In Better Tracking

● Convenient To Use & Learn

● Excellent Analytics Tools For Customer Tracking

● Numerous Channels To Promote Businesses

● Economical To Use Than Traditional Marketing

Benefits Of Digital Marketing

What Are Channels Of Digital Marketing

02

Channels Of Digital Marketing

Website Development Pay Per Click Marketing

SEO Provides Power To Enhance Organic Website

Traffic.

Social Media Marketing Search Engine Optimization

Creating an Engaging & Responsive Website To

Build Trust Among Users.

Creating Paid Click Based Campaign To Drive Traffic &

Sales

Promoting Brand On Social Media

Channels.

Brief About Various Digital MarketingChannels

03

1. Website Development● A Website Is The Most Powerful Form Of Digital Marketing.

● It Represents Anything Beginning From A Premium Brand, Useful Commodity Or Anything Which Is Sellable.

● Flipkart, Amazon, Myntra Have Become The Digital Marketing Giants By Way Of Website And Mobile Marketing.

● A User Friendly & Responsive Website Develops Engagement With Users & Build Trust For The Brand.

● We Should Build Website That Are Efficient On Laptops, Pcs And Also Mobile-friendly Applications.

● Few Examples Of Great Website Are Flipkart, Myntra & Go Daddy.

Requirements Of a Website

ContentPlatForm HostingDomain

Get Hosting & Domain From Providers Like Godaddy

Site Ground, Etc.

Start Building Website On Platforms Like Wordpress,

Magento, Etc.

“A Successful Website Does Three Things:● It Attracts The Right Kind Of Visitors.● Guides Them To The Main Services

Or Product You Offer.● Collect Contact Details For Future

Ongoing Relation.”

2. Pay Per Click Marketing● It enables businesses to reach internet users on a number of

digital platforms through paid ads.

● The most popular PPC platforms to look out are Google Ads Facebook Ads, Bing Ads & Insta Ads.

● PPC campaigns can collect avid users based on various factors including demographic characteristics like age, gender, preferences or even their particular interests or location.

● Paid Campaigns Are Created To Drive Traffic & Sales To Businesses.

● With Over Billion Searches In a Day Google Is Best Platform For PPC Ads.

● Various Ads Created Such As Search Ads, Display Ads, Video Ads & Application Promotion Ads.

PPC Marketing Platforms

Twitter AdsBing Ads Linkedin Ads

Google Ads Instagram AdsFaceBook Ads

PPC Process Cycle

PPC Ads & Search Result Page

PPC Shopping Ads

“The Success Of Every Websites Now Depends On Search Engine Marketing And Digital Marketing Strategy. If You Are On First Page Of All Major Search Engines Then You Are Ahead Among Your Competitors In Terms Of Online Sales.”

3. Social Media Marketing● With A Wide Popularity Of Social Media Channels Like

Face, Instagram & Twitter, It has Become Imperative For Brand To Be Present On These Popular Platforms.

● Social Media Is Use To Create Brand Awareness & Reach New Clients Who Might Me Interested In Services Brands Are Offering.

● SMM Is A Very Powerful Channel To Promote New Products & Build Awareness Among User About Brand. It Also Help Brands To Engage With Their Existing Users.

● Campaigns are Created To Promote Brands Product & Services On Facebook, Twitter & Instagram Using The Business Manager Tool.

● So It's Important For Us To Learn The Art Of Social Media Marketing as More Than 100 Billion People Are Using Them.

Facebook Ads

Twitter Ads

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”

4. Search Engine Optimization● Process Of Optimizing Website To Get More Search Results Than Usual

And Getting A Placement At The Top.

● SEO Involves Making Certain Changes To The Website Design And Content That Makes The Site More Attractive To A Search Engine.

● SEO Technique Used For Designing And Developing A Website To Rank Well In Search Engine Results.

● SEO Technique Used For Improving The Volume & Quality Of Traffic To A Website From Search Engines.

● Two Types Of Main SEO Techniques Are On-Page SEO & Off-Page SEO.

On Page & Off Page SEO● On-Page SEO – All The Activities You Do “on Your

Website” To Take It To 1st Rank Of The Search Engine Organically - Its Called On Page Seo. It Includes Providing Good Content, Good Keywords Selection, Putting Keywords On Correct Places, Giving Appropriate Title To Every Page, Etc.

● Off-Page SEO - All The Activities You Do “outside Your Website” On Digital Platforms To Take It To 1st Rank Of The Search Engine Organically Its Called Off Page Seo. It Includes Link Building, Increasing Link Popularity By Submitting Open Directories, Search Engines, Link Exchange, Etc. For This The Content Of The Search Engine Should Be Very Strong.

Tools Used For SEO

● SEOptimer – For Website Audit Purpose

● SEMRush Powerful SEO Tool

● Internet Marketing NINJAs

● Majestic - SEO Backlink checker

● Yoast SEO – Best Wordpress plugin for SEO

Career In Digital Marketing

04

Marketing As a Career● Digital Marketing Is A Wide Field And There Are Plenty Of

Avenues Which You Can Go Down If You Engage In It. If You Want To Learn Something Every Day, You Can Even Move Up The Ranks And Become A Manager.

● It Provides A Bright Future With Handsome Salary If You Really Gain The Expertise Required In Agencies.

● If You Gain Experience In The Field You Can Work As a Freelancer Or Start a Marketing Agency Of Your Own.

● You Can Work As Freelancer On Platforms Like Feverr, Freelancer.com, Etc.

● Now Let’s Discuss About Salaries & Advantages Of The Field.

Merits Of Digital Marketing Career● Planned Learning Of Skills Can Eventually Take You Forward In

Your Future Expeditions.

● Digital Marketing Fields Have Something For Everyone. You Can Build Up On Your Existing Skills And Learn New Skills On The Job.

● Digital Marketing Is A Growing Industry & With More Digitization It Will Grow Even Faster In Coming Years.

● Working With Different People, You Get A Chance To Not Only Learn From Them But Also Get A New Direction In Life, Like Understanding A New Skill Which Will Enrich Your Portfolio Further.

● Digital Marketing Jobs Are In Demand And So, There Is A Lot Of Opportunity For You To Negotiate Your Remuneration. One Of The Best Things About Digital Marketing Is That You Do Not Have To Be In-house To Work. You Can Also Work As A Freelancer Or Remotely.

Salaries In Digital Marketing

I Hope Now You Can Take a Better Decision

If You Want To Learn In Depth About Shared

Topics.

Connect With Me On+91885172001

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