marketing club-oldenburg

Future Communication – Sind Sie noch (dr)in?

dinsdag 11 mei 2010

Future Communication – Sind Sie noch (dr)in?

Social MediaFollow the consumer

Vincent Everts+31647180864

dinsdag 11 mei 2010

Who isVincent Everts?

dinsdag 11 mei 2010

InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

dinsdag 11 mei 2010

Social Media

2.0

dinsdag 11 mei 2010

• Mijn Tools

dinsdag 11 mei 2010

Videoblogger

dinsdag 11 mei 2010

Videoblogger

Talk to Me!

dinsdag 11 mei 2010

• kassa

dinsdag 11 mei 2010

dinsdag 11 mei 2010

Make your own company TV Channel

dinsdag 11 mei 2010

find, collect, publish

www.yubby.comdinsdag 11 mei 2010

http://www.yubby.com


find, collect, publish

www.yubby.comdinsdag 11 mei 2010

What are we going to talk about?

dinsdag 11 mei 2010

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

dinsdag 11 mei 2010

keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0

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7

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How do we spend our time?

dinsdag 11 mei 2010

TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines

dinsdag 11 mei 2010

Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph

dinsdag 11 mei 2010

dinsdag 11 mei 2010

• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

dinsdag 11 mei 2010

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

dinsdag 11 mei 2010

dinsdag 11 mei 2010

Google kom hier!

26

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12

IMPACT ON BUSINESS

dinsdag 11 mei 2010

dinsdag 11 mei 2010

DELL Case

dinsdag 11 mei 2010

keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks

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17

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tekst

dinsdag 11 mei 2010

dinsdag 11 mei 2010

E-commerce worldwide

2009: 1200 miljard euro

2008: 950 billion euro

+25%

bron: thuiswinkel.org

dinsdag 11 mei 2010

ProductinformatieSocial toolsdinsdag 11 mei 2010

dinsdag 11 mei 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

dinsdag 11 mei 2010

LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.

dinsdag 11 mei 2010

LondonCalling.mobi



Operations delivers.

dinsdag 11 mei 2010

LondonCalling.mobi



Operations delivers.

Any gap between the two drives a conversation on the social Web.

Dave Evans bit.ly/nublackdinsdag 11 mei 2010

kindle

dinsdag 11 mei 2010

Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

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43

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44

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45

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.

46

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beta

dinsdag 11 mei 2010

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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0

dinsdag 11 mei 2010

Who talks

dinsdag 11 mei 2010

Blogs demografie

Bron: Technorati 2008dinsdag 11 mei 2010

dinsdag 11 mei 2010

Free

dinsdag 11 mei 2010

Professional

dinsdag 11 mei 2010

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print

dinsdag 11 mei 2010

RSSdinsdag 11 mei 2010

RSS Readers

dinsdag 11 mei 2010

RSS Readers

dinsdag 11 mei 2010

http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

dinsdag 11 mei 2010

Communication 2.0

dinsdag 11 mei 2010

Why callvia computer?

dinsdag 11 mei 2010

It’spersonal!

dinsdag 11 mei 2010

dinsdag 11 mei 2010

80

dinsdag 11 mei 2010

“What are you doing in 140 characters”

dinsdag 11 mei 2010

Customer service

dinsdag 11 mei 2010

It’s now mainstream!

dinsdag 11 mei 2010

tweetdeck

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare – location meets social

€

dinsdag 11 mei 2010

LondonCalling.mobi

Could Foursquare be the next twitter?

€

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based Loyalty component

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element

dinsdag 11 mei 2010

LondonCalling.mobi

Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile

dinsdag 11 mei 2010

LondonCalling.mobi

Social media + loyalty

€

dinsdag 11 mei 2010

LondonCalling.mobi

Making money from mobile & social?

dinsdag 11 mei 2010

LondonCalling.mobi

Turn mashups into money

dinsdag 11 mei 2010

LondonCalling.mobidinsdag 11 mei 2010

dinsdag 11 mei 2010

Wordprocessing 1951

dinsdag 11 mei 2010

Wordprocessing 1985

dinsdag 11 mei 2010

Wordprocessing 2008

dinsdag 11 mei 2010

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Online collaborationdinsdag 11 mei 2010

Revisionscompare

dinsdag 11 mei 2010

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software

dinsdag 11 mei 2010

Get feedback

dinsdag 11 mei 2010

dinsdag 11 mei 2010

Web 2.0 Trend:Co-Creation

dinsdag 11 mei 2010

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49

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99

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Social Networking

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88

Internet goes mobile

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104

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105

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Mobile internet is where internet was 5 years ago

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94

New services:location, location, location

dinsdag 11 mei 2010

dinsdag 11 mei 2010

Video Everywhere

dinsdag 11 mei 2010

3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 11 mei 2010

3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 11 mei 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

dinsdag 11 mei 2010

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube

dinsdag 11 mei 2010

dinsdag 11 mei 2010

Internetvideois not just YouTube!

dinsdag 11 mei 2010

Tudou.com bigger YouTube

dinsdag 11 mei 2010

dinsdag 11 mei 2010

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

dinsdag 11 mei 2010

With these HD devices anyone can do it!

dinsdag 11 mei 2010

Easy & everywhere

dinsdag 11 mei 2010

Easy & everywhere

• Create videos with ease• Let customers create

videos about youdinsdag 11 mei 2010

• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

dinsdag 11 mei 2010

Produce your own TV

dinsdag 11 mei 2010

Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

dinsdag 11 mei 2010

Find, Collect, Publish

Find

dinsdag 11 mei 2010


Find35+ sources (more on the way)

dinsdag 11 mei 2010

+35 video sources

& more to follow!dinsdag 11 mei 2010


Collect

dinsdag 11 mei 2010


Collect

Drag & dropEdit meta dataSee previews

dinsdag 11 mei 2010

Player page

dinsdag 11 mei 2010

Manage video

dinsdag 11 mei 2010

Publish it with widgets

dinsdag 11 mei 2010

Friends & profiles

dinsdag 11 mei 2010

Elections 2.0

Obama Girl

dinsdag 11 mei 2010

Elections 2.0

dinsdag 11 mei 2010

dinsdag 11 mei 2010

Twitter +Blogging+Facebook +Video+IM

= Unified communication

dinsdag 11 mei 2010

Social Media

2.0

dinsdag 11 mei 2010

www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts

dinsdag 11 mei 2010

http://www.vincente.nl

http://www.vincente.nl



mailto:[email protected]




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