dublin startup marketing club
DESCRIPTION
A run through of the different ad types available to startups and how they can use their data to be more creative & effective when it comes to Facebook ads.TRANSCRIPT
![Page 1: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/1.jpg)
Using data to gain an unfair advantage in advertising
by John Larkin
!
@jlarkin353
![Page 2: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/2.jpg)
About me
Background in Marketing & Advertising !
Hi!
@jlarkin353
![Page 3: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/3.jpg)
About me
Background in Marketing & Advertising !
then I found poker..
@jlarkin353
![Page 4: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/4.jpg)
Poker is luck?
No. !
Poker is about DATA
Data is Knowledge and Knowledge leads to Advantage.
@jlarkin353
![Page 5: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/5.jpg)
Poker is luck?
No. !
Poker is about DATA
Data is Knowledge and Knowledge leads to Advantage.
Advantage makes Money
@jlarkin353
![Page 6: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/6.jpg)
Are you Smarter than your Competition?
Maybe…
@jlarkin353
![Page 7: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/7.jpg)
Does it matter?
It means less and less every week, month, year…
@jlarkin353
![Page 8: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/8.jpg)
We are living in the Age of Content
@jlarkin353
MOOCS
Information is everywhere. Expertise can be learned.
Blogs
Conferences
eBooks Webinars
Emails
White papers
Training
![Page 9: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/9.jpg)
The good old days
@jlarkin353
Remember when you could buy a click for 1c?
Unique Clicks CPC Reach Frequency CTRClicks
Not bad for €50!
![Page 10: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/10.jpg)
Advertising Today
@jlarkin353
Facebook Organic reach is declining Paid Reach is essential
!
Much more competitive..
Using data to gain an advantage is crucial
![Page 11: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/11.jpg)
Are my customers on Facebook?
@jlarkin353
1.2B monthly active users Incredible scale
Desktop & Mobile !
Facebook lets you find people that are otherwise unreachable. 45% of those reached - are reached exclusively on Facebook
![Page 12: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/12.jpg)
What type of data can you use?
Email Lists Phone numbers
Facebook User IDs Mobile App IDs
Cookies
@jlarkin353
![Page 13: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/13.jpg)
How can you use it?
Custom Audiences Lookalike Audiences
Website Custom Audiences
@jlarkin353
![Page 14: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/14.jpg)
Lookalikes - Lead Gen
@jlarkin353
![Page 15: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/15.jpg)
Retargeting
@jlarkin353
![Page 16: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/16.jpg)
Cross Selling
@jlarkin353
![Page 17: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/17.jpg)
Reviews
@jlarkin353
![Page 18: Dublin Startup Marketing Club](https://reader033.vdocuments.site/reader033/viewer/2022060121/559415ed1a28ab8c468b4651/html5/thumbnails/18.jpg)
Thanks!
@jlarkin353
Use your data creatively to gain a competitive advantage and get better results.