Today 11.00 Marketing Campaigns Update.

Jackie Nixon, Partner-led Marketing

11.45 How Social Media is Transforming Business Relationships. Chris Reed, Founder, Restless Communications

12.45 Lunch

13.30 UK Partner Business Update Richard Roberts, Director, UK Partner Sales and Operations

14.15 Competitive Landscape. Bala Enebi, Commercial Sales Acceleration

15.00 Break

15.20 Lead Generation. Laz Gonzales, Channel Director, Sirius Decisions

16.20 Round-up

16:30 Close

Cisco Confidential 2 © 2012 Cisco and/or its affiliates. All rights reserved.

Overview of Cisco marketing October 2012 to January 2013 Jackie Nixon

Campaigns

Analysis

Partner Marketing Manager

Targets

Your brand

£

Changing the Way We Work, Live, Play and Learn

Solve our customers’ most important business challenges by delivering intelligent networks and technology architectures

built on integrated products, services, and software platforms.

DC/V/Cloud Video Collaboration Core Architectures for

Business Transformation

Pipeline Acceleration

Brand Building

Pipeline Creation

BRAND & LAUNCHES

October to January roadmap

DC

BN

ENGAGEMENT EVENTS

Cisco Live

Co-

mar

ketin

g

Gartner DC

IYNR Cloud Webinars (NOV) + Next Generation Security Threats (DEC/JAN)

DC: UCS assets

Collaboration

Oct Nov Dec Jan

PR

UCS advertising /Search/ Social Media

Collaboration Breakaway Plus

Cis

co

BN launch BYOD IDG Nano Units Updated brand campaign

NetCommunities, TechTarget, Google Paid Search, IDG with BN and Collab content

IP Expo

Now van 50% discount

Thank you.