marketing campaign a2 business studies unit 3. creating a marketing campaign scenario: you are...
TRANSCRIPT
![Page 1: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/1.jpg)
Marketing Campaign
A2 Business Studies Unit 3
![Page 2: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/2.jpg)
Creating a Marketing Campaign
Scenario: You are marketing executives, working at Saatchi & Saatchi, one of the world’s largest marketing agencies based in West London. You have been given the task of creating a marketing campaign which must be presented to your client. You can chose from the following clients to create a campaign for:
• Innocent Drinks• Topshop / Topman• O2• Converse
![Page 3: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/3.jpg)
Client’s Specification
Your Campaign Should be Completed as follows:
• SMART Marketing Objectives• A ‘Mood Board’• An Advertising Poster• A basic advertising video - optional• Moving Averages Analysis• Market Analysis Featuring Extrapolation• Primary Market Research• A SWOT analysis• A clear marketing strategy – related to Ansoff’s Matrix
![Page 4: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/4.jpg)
Month Converse Sales Converse M.A Innocent Sales Innocent M.A Topman/shop Sales
Topman/shop M.A
J 800,000 567,678 2,567,098
F 800,067 456,765 2,456,456
M 748,230 345,767 2,311,211
A 645,456 567,989 2,000,005
M 634,657 786,988 1,986,324
J 756,798 900,786 1,563,324
J 896,987 1,435,456 1,856,987
A 956,006 1,567,898 2,110,112
S 1,978,067 1,287,222 1,546,989
O 687,987 1,000,465 1,234,657
N 654,765 800,444 1,119,999
D 546,768 723,450 1,800,767
![Page 5: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/5.jpg)
Moving Averages
• Calculate and display 3 month moving averages on Excel.
• Input a line of best fit.• Write an analysis of the trends/sales
data for your firm.• Indicate what you predict via your
extrapolation for the following months sales figures and include in analysis.
![Page 6: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/6.jpg)
Client’s Specification
Your Campaign Should be Completed as follows:
• SMART Marketing Objectives• A ‘Mood Board’• An Advertising Poster• A basic advertising video - optional• Moving Averages Analysis• Market Analysis Featuring Extrapolation• Primary Market Research• A SWOT analysis• A clear marketing strategy – related to Ansoff’s Matrix
![Page 7: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/7.jpg)
Primary Market Research
• Design a questionnaire to gauge consumer response to your marketing campaign.
• Upload on to www.surveymonkey.com .
• 40 respondents.
• Analyse the results using the websites tools.
![Page 8: Marketing Campaign A2 Business Studies Unit 3. Creating a Marketing Campaign Scenario: You are marketing executives, working at Saatchi & Saatchi, one](https://reader036.vdocuments.site/reader036/viewer/2022083004/56649dc45503460f94ab7992/html5/thumbnails/8.jpg)
Plenary
What has been completed?
• SMART Marketing Objectives• A ‘Mood Board’• An Advertising Poster• A basic advertising video - optional• Moving Averages Analysis• Market Analysis Featuring Extrapolation• Primary Market Research• A SWOT analysis• A clear marketing strategy – related to Ansoff’s Matrix