marketing birmingham partner event - april 5th
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MARKETING BIRMINGHAM PARTNER EVENT
5th April 2017NEIL RAMICEO, Marketing Birmingham
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#MBPartners
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WEST MIDLANDS COMBINED AUTHORITY
Seven Metropolitan Local Authorities• Birmingham• Coventry• Wolverhampton• Dudley• Sandwell• Walsall• Solihull
Three Local Enterprise Partnerships• Greater Birmingham and Solihull• Black Country• Coventry and Warwickshire
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WMCA STRATEGIC ECONOMIC PLAN£8bn Devolution Deal from Government
Ambitious plan for the next 30 years:
• Creating 500,000 new jobs
• Creating 20,000 new businesses
• Grow the economy at a faster rate
• Improving transport
• Improving skills
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WEST MIDLANDS GROWTH COMPANY
• Marketing the region
• Attracting new businesses and capital investment
• Growing the visitor economy
• Co-ordinating support to businesses
• Market intelligence
“Attracting investment, jobs, visitors and businesses to the West Midlands”
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WEST MIDLANDS GROWTH COMPANY
• Vote of confidence
• Build on existing strengths
• Work across a regional footprint
• Additional funding from WMCA and others
• Strong engagement from private sector
Marketing Birmingham asked to form the Growth Company
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MAYORAL ELECTION 4TH MAY
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MARKETING BIRMINGHAM PARTNER EVENT
5th April 2017MICHAEL DAVISUK Managing Director, Ecorys
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Michael DavisUK Managing DirectorEcorys
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Demand for Skills
Ambition
Confidence
Execution
Workplace
Supply of Skills
DemandSupply
Mismatch
Stock
Initial Education
Flow
Lifelong Learning
Match
Profit, Wage Growth,
Employment, Productivity
Unemployment, Skills shortages, under-employed
migration
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Supply
• Flow– Highest proportion of young people under 24 in England– Proportion of young people (16-18) not in education or employment 5.8%
(national average 4.7%)– Above average educational attainment at age 16 but significant variation across
Combined Authority• Stock
– 68.2% Employment rate (national average 74%)– Claimant count unemployment 3.8% (UK 2.4%)
• Attainment– 14% population no qualifications (national average 8.6%)– 28.6% qualified at Level 4+ (national average 35.7%)
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Demand
Confidence
Execution
• Ambition– Birmingham highest number of start-ups outside London
• Confidence– West Midlands 4th highest region in UK for foreign direct investment projects
attracting 8% of all opportunities (by volume)• Execution (UK data)
– UK has relatively lower rate of qualified managers– ¾ Total Factor Productivity gap with USA down to management practices– 66% UK employees work for companies with below average productivity
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Workplace
• Productivity– If UK average is 100 widgets per hour worked, West Midlands is 87 (9th out of 13
UK city regions) and within Region, Sandwell would be 81 and Solihull 113 Widgets
• Wages– Average Birmingham weekly workplace earnings £482 (UK average £507)
• Skills challenges [Health warning Peril of Averages]– West Midlands above England average in skills shortage vacancies – but (slightly) below average provision of off job training and (in line with England)
reduction in training days per employee but still highest average in England at 7.5 days
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Demand for Skills
Ambition
Confidence
Execution
Workplace
Supply of Skills
DemandSupply
Mismatch
Stock
Initial Education
Flow
Lifelong Learning
Match
Profit, Wage Growth,
Employment, Productivity
Unemployment, Skills shortages, under-employed
migration
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Four propositions to reflect on
• Skills strategies should always be framed within the bigger context of labour markets, business and economic strategy
• Recognising and seize the opportunity to raise the latent productivity potential of business
• Everything is in place for apprenticeships to be a transformative opportunity for individuals and industry but requires absolute clarity of purpose first
• Full devolution of skills necessitates investing in the ‘soft infrastructure’ to create genuinely sustainable partnerships between businesses, schools, colleges and universities
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MARKETING BIRMINGHAM PARTNER EVENT
5th April 2017MARC REEVESEditor in Chief, Trinity Mirror Midlands
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WEST MIDLANDS SKILLS CHALLENGE
MARC REEVES(Chair)
Beverley Nielsen
Liberal Democrats
Siôn Simon MEPLabour
Andy StreetConservative
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