marketing automation guide
TRANSCRIPT
9 Ways You Can Put Behavioral Automation to Work for Your Clients Today
www.StreamSend.com
2 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
The Winning FormulaWhile email marketing is still king, when used in combination with
marketing automation and behavioral insights, it reigns supreme.
EMAILMARKETING
MARKETINGAUTOMATION
BEHAVIORALINSIGHTS
Why?
Automated behavioral marketing increases
sales by delivering targeted and timely
messages based on user behavior, shopping
patterns and more.
This means you send the right message
to the right person at the right time.
3 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Track what they are
looking at, what they are
clicking on and what they
are buying. Then, cross
reference that information
with email opens, clicks and
more to send extremely
targeted, timely and relevant
communications.
Track User Behavior and Stay Relevant
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Aenean
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Spring Collection
Vandelay Clothing
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Aenean
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Men
Co
delay
BEHAVIOR INTERESTS
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ndelay ElectronicsVan
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Vandelay Electronics
OPENRATES
CLICKSOTHER
4 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
The Numbers Speak for Themselves
“ Companies that excel in lead
nurturing generate 50% more
sales-ready leads at 33% lower
cost per lead.”
- Forrester Research
“ Businesses that use
marketing automation
to nurture prospects
experience a 451% increase
in qualified leads.”
- Annuitas Group
“ 21% of abandoners re-engage
and buy.”
- MarketingSherpa
“ Marketing automation drives
a 14.5% increase in sales
productivity and a 12.2%
reduction in marketing
overhead.”
- Nucleus Research
21%
14.5%
SALES &PRODUCTIVITY
MARKETINGOVERHEAD
12.2%
50%
SALES READYLEADS
COST PERLEAD
33%
5 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Behavioral Marketing Benefits Both the Marketer and the Consumer
Benefits to the Consumer:
Behavioral targeting promotes stronger
engagement with your brand - consumers will
receive emails tailored to their interests, creating
a more personalized experience for them.
Benefits to the Marketer:
You’ll gain customer and prospect insights by
tracking their behavior, while also increasing brand
loyalty with relevant and personalized messages.
Most importantly you’ll boost website engagement
and conversions by sending the right message at
the right time.
CUSTOMERINFORMATION
BEHAVIOR
INTERESTS
WEBSITE ENGAGEMENT& CONVERSION
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SUBMIT
Vandelay Clothing
RecommendedmeJust For You!st For You
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Vandelay Clothing
6 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
9 Ways to Put Behavioral Automation to Work for Your Clients
List Growth Campaign
Lead Qualifying Campaign
Subscriber Reengagement Campaign
Resubscription Campaign
Browse Abandonment Campaign
Welcome/Onboarding Series
Shopping Cart Abandonment Campaign
ProductRecommendation
Campaign
Drip Campaign
7 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
“ 79% of marketing leads
never convert into sales.
Lack of lead nurturing is
the common cause of this
poor performance.”
- MarketingSherpa
Welcome / Onboarding Series
Problem
Your client offers new users a free trial so
that they can “test-drive” their product. They
need to increase their trial to paid account
conversion rate.
Solution
Configure a workflow that will identify
new trials and send them an educational
onboarding email series with useful
resources such as “how to” videos, user
case studies, success stories and more.
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New Entry Email Template DesignProduction - Research
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4:25Website DesignDesign - Homepage Directions
Start
Vandelay’sProject Management System
Welcome
to your 30-Day Free Trial!
8 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Vandelay’s Project Management is looking to increase their trial to paid conversion rate by implementing an educational onboarding series.
To this end, they are creating a workflow that will:
Monitor:
- When a new user signs up for a trial account
- Whether the user has logged into the trial account
- Whether the user has created a project
- Whether the user has invited additional team
members to join a project
- Whether the user has watched any “how to” videos
Segment:
- Users who are using their trial account
- Users who are not using their trial account
Engage:
- Send a welcome email each time someone signs
up for a trial with useful information and “how to”
videos to help them get started
- Send a follow up email with sample use cases
providing examples for how the software can
be utilized
- Send a subsequent email with a deadline-driven
offer to upgrade their account
- Send an email offering a personal training session
invitation if someone signs up for a trial but
does not use it
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New Entry Email Template DesignProduction - Research
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4:25Website DesignDesign - Homepage Directions
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Vandelay’sProject Management System
Welcome
to your 30-Day Free Trial!
Tu+
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Timesheets Projects Help
Dear Jane Brown,
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sed vestibulum lectus. Vivamus varius trristique volutpat. Aenean ullamcorper consequat eros
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et e�citur, dui massa venenatis diam, ut faucibus tellus lacus dictum felis. Fusce et vehicula
ipsum. Praesent eget orci purus. Cras feugiat urna odio, eu molestie ipsum facilisis eget. Viva
mus ultricies urna at elementum tincidunt. Aliquam laoreet ultrices est pellentesque ullamco
rper. Suspendisse fringilla quam et fringilla euismod. Nam quis urna mollis nunc tristique
condimentum.
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et fringilla euismod. Nam quis urna mollis nunc tristique condimentum.
GET STARTED
GET STARTED
Vandelay’sProject Management Systemm
Personal TraaininnggSession
Timesheets Projects Help
Dear Jane Brown,
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sed vestibulum lectus. Vivamus varius tristique volutpat. Aenean ullamcorper consequat eros
a pulvinar. Fusce tortor ipsum, sagittis in sagittis ac, rutrum vel nisl. Nulla ligula mauris, rhonc
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et e�citur, dui massa venenatis diam, ut faucibus tellus lacus dictum felis. Fusce et vehicula
ipsum. Praesent eget orci purus. Cras feugiat urna odio, eu molestie ipsum facilisis eget. Viva
mus ultricies urna at elementum tincidunt. Aliquam laoreet ultrices est pellentesque ullamco
rper. Suspendisse fringilla quam et fringilla euismod. Nam quis urna mollis nunc tristique
condimentum.
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et fringilla euismod. Nam quis urna mollis nunc tristique condimentum.
GET STARTED
GET STARTED
Vandelay’sProject Management System
Personal TrainingSession
Sample Campaign:
Vandelay’s Project Management System
Vandelay’s Project Management is a web-based project management system that offers prospects a 30-day free trial to assess its product.
9 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
“ Shopping cart
abandonment retargeting
programs can generate
as much as 25%-40%
return of e-mail
program revenue.”
- Forrester Research
Shopping Cart Abandonment
Campaign
Problem
Visitors place items in their shopping
cart but do not purchase.
Solution
Use Insights to monitor whether a user’s
cart has been abandoned or whether
the user is still actively browsing the
site. When the user has left the site,
send targeted emails based on
that information.
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$45.00
Subtotal
ITEM 1
Your Shopping Cart
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blandit volutpat sto finibust.
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urna justofin or, lobortis sagittis magna sed
blandit volutpat sto finibust.
$2,000.00
Subtotal
Quantity
1
Quantity
1
Vandelay’sWidgets
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ITEM 2
10 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Sample Campaign: Vandelay’s WidgetsVandelay’s Widgets sells an assortment of widgets through its online store.
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
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Your Shopping Cart
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urna justofin or, lobortis sagittis magna sed
blandit volutpat sto finibust.
Aenean cons$45.00equat odio orci, eget auctorrhoncus hendrerit,
urna justofin or, lobortis sagittis magna sed
blandit volutpat sto finibust.
$2,000.00
Subtotal
Quantity
1
Quantity
1
Forget Somethinng??
Mobilee Desktop Shop
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Forget Something?
Mobile Desktop Shop
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Vandelay’sWidgets
Vandelay’sWidgets
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Vandelay’s Widgets wants to decrease their shopping cart abandonment rate.
To this end, they are creating a workflow that will:
Monitor:
- When someone adds an item to a shopping cart
- When someone leaves the website
- Whether a purchase has been made
Segment:
- Visitors who’ve made purchases
- Visitors who’ve abandoned their carts
Engage:
- Determine whether a shopping cart has
been abandoned
- Send a series of timely reminder emails
dynamically displaying the items left in the
user’s shopping cart
11 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
“ 50% of leads are qualified
but not ready to buy.”
- Gleanster
Drip Campaign
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
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Home Video Listings For Sale For Rent Open Houses New Developments Agents
Search...Vandelay’sReal Estate
Listings
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SAVE THIS HOME
$300,000
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SAVE THIS HOME
$450,000
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SAVE THIS HOME
$600,000
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SAVE THIS HOME
$120,000
Problem
Your client’s sales cycle spans several
months. They need to ensure their
firm is the first to come to mind when
the prospect is ready to buy, and further
qualify prospects along the way.
Solution
Monitor your client’s website user behavior
and configure a workflow that sends highly
targeted emails when users engage with
website content, or if they don’t visit your
client’s site for a certain period of time.
12 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Vandelay’s Real Estate is looking to keep their firm’s name top-of-mind so that when their prospects are ready to buy, they will use one of their brokers. In addition, they want to further qualify leads to determine whether they are looking to buy a home or investment property, where they are looking to buy and their price range.
To this end, they are creating a workflow that will:
Monitor:
- What listings users view on the website
- The last time a prospect visits their website
Segment:
- Home or investment property
- Where they are looking to buy
- Price range
- People who have not visited their website
for 2 weeks or more
Engage:
- Based on the listings the prospect viewed, they
will receive a highly targeted series of emails with
noteworthy information about the state of the
real estate market, the neighborhoods they are
interested in, and more
- Prospects who have not visited their site in 2
weeks or more will receive an email to determine
whether the prospect is still looking to buy
Home Men Women Catalogue Shopping Cart Shop
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Home Video Listings For Sale For Rent Open Houses New Developments Agents
Search...Vandelay’sReal Estate
Listings
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
SAVE THIS HOME
$300,000
Aliquam ornare ipsum
Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
SAVE THIS HOME
$450,000
Aliquam ornare ipsum
Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
SAVE THIS HOME
$600,000
Aliquam ornare ipsum
Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
SAVE THIS HOME
$120,000
p gum tellus in varius. Sed lacinia ipsum vquis venenatis elit pretium id.
SAVE THIS HOME
m ornare ipsum
m ut mi quis luctus. Etis dolor id bibendum. Nt. Sed fringilla condim
selluserat uvolut
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$300,000
ornar
quis lud in
Foor Sale For ReReFor RReReFor RReeeRReeRRo eenntntt AgenAgeAgAAggeennctnctAAgenctAAgAggengennctnctctcttnctAgAAgAAgencggeennctctAgAAAAggencggennctcttAAgenctgeenctcctttgg ccttc ssssssss
Allquamm ornare ippsumm$300,0000
Vestibulumm elit leo, fermentum nec condimentum in, sodalesvelrmentuum nec condimentum in, sodalesvelturpis. Aeneean id luctus nibh. Phasellus sed e�citur ipsum.
LEARN MOORE
LEARN MORE
LEARN MORE
Allquamm ornare ipsum$600,0000
Vestibulum eelit leo, fermentum nec condimentum in, sodalesvelturpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum. n id luctus nibh Phasellus sed e�citur ipsum
Allquam ornare ipsum$120,000
Vestibulum elit leo, fermentum nec condimentum in, sodalesvellturpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum.
Vandelay’sReal Estate
Recomendaatioonss
For Sale For Rent Agencts
Allquam ornare ipsum$300,000
Vestibulum elit leo, fermentum nec condimentum in, sodalesvel turpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum.
LEARN MORE
LEARN MORE
LEARN MORE
Allquam ornare ipsum$600,000
Vestibulum elit leo, fermentum nec condimentum in, sodalesvel turpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum.
Allquam ornare ipsum$120,000
Vestibulum elit leo, fermentum nec condimentum in, sodalesvel turpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum.
Vandelay’sReal Estate
Recomendations
Sample Campaign:
Vandelay’s Real EstateVandelay’s Real Estate sells residential real estate throughout New York City’s five boroughs.
13 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
“ Only 5% of marketers
implement browse
abandonment campaigns
despite a 6.4% conversion
rate. This is triple the rate
of welcome emails.”
- Infogroup
Browse Abandonment
Campaign
Problem
Your client has noticed that, though
website traffic is strong, many of their
visitors are not being converted
into customers.
Solution
Monitor your clients’ website user behavior
and configure a workflow that engages with
new and returning visitors differently.
Home Men Women Catalogue Shopping Cart Shop
Search...
Home Men Women Catalogue Shopping Cart Shop
Search...Vandelay’s Apparel
Product OneAenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium estmi or, lobortis sagittis magna sed, mattis.
PURCHASE
Product OneAenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium estmi or, lobortis sagittis magna sed, mattis.
PURCHASE
Product OneAenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium estmi or, lobortis sagittis magna sed, mattis.
PURCHASE
EXISTING CUSTOMER
NEWVISITOR
CATEGORYVIEWED
PRODUCTVIEWED
14 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Sample Campaign:
Vandelay’s Apparel
Vandelay’s Apparel sells clothing and accessories through its online store.
Vandelay’s Apparel has noticed that while website traffic is strong, only a small portion of visitors are converting into customers.
To this end, they are creating a workflow that will:
Monitor:
- Who is visiting the website
Segment:
- Unknown visitors
- Returning visitors
Engage:
- Unknown visitors will receive a pop-up with a
discount coupon to capture their email address,
giving the company the ability to continue
marketing to those new website visitors
- Returning visitors will receive a targeted email
dynamically displaying products they have
viewed - or related products - to bring them
back to the website
Home Men Women Catalogue Shopping Cart Shop
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Home Men Women Catalogue Shopping Cart Shop
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
SUBMIT
Vandelay’s Apparel
Home Men Women Catalogue Shopping Cart
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10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Nam
Last Nam
Email Address
Vandelay’s Apparel
me
me
Email Address
SUBMIT
Wait!Enter your email below andreceive a 20% OFF coupon.
d, mattis pulvinar lectus. Cras conseeque, in pretium est mi at est.
SUBMIT
eget auctor arcu rhoncus in. Morbi finibus neque, in pretium est mi at d mattis pulvinar lectus Cras conse
Just for you!Vestibulum elit leo, fermentumVVnec condimentum in, sodales.et auctor arcu rhoncus in. Morbi et auctor arcu rhoncus in. Morbi
Vandelay’s ApparelUBMITUBMIT obileMo Desktop Shop
Aenean cons$45.00
alesvelVestibulum elit leo, fermentum nec condimentum in, sodam. turpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum
e, in pretium est m
SHOP SHOP
Aenean cons$35.00
odalesvelVestibulum elit leo, fermentum nec condimentum in, sodturpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum. turpis. Aenean id luctus nibh. Phasellus sed e�citur ip
SHOP
Aenean cons$50.00
entum nec condimentum in, sodalesvelVestibulum elit leo, fermentAenean id luctus nibh. Phasellus sed e�citur ipsum. turpis. Aenean id luctus n
SHOP
S
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Vandelay’s Apparel Mobile Desktop Shop
Aenean cons$45.00
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SHOP
Aenean cons$35.00
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SHOP
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SHOP
www.vandelayapparel.com
15 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
“ Research shows that it
can cost up to 30 times
as much to get a new
customer as it does to
keep an existing one.”
- The Chartered Institute of Marketing
Resubscription Campaign
Problem
Due to a glitch in The Vandelay Times system,
an e-newsletter was sent to subscribers
multiple times causing a large number
of subscribers to unsubscribe.
Solution
Configure a workflow that identifies people
who have unsubscribed and serve them a
pop-up featuring an incentive to resubscribe.Home Men Women Catalogue Shopping Cart Shop
Search...
U.S. World Politics Money Opinion Sports U.S. Edition
Search...Vandelay Times
REPORT: Aenean dolor nunc, consequat vel libero vel, gravida hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec bibendum tellus lacus, id tincidunt lacus convallis ut. Nulla magna massa, egestas non mauris eget, vulputate venenatis magna. Proin sit amet consequat tellus. Integer posuere elit ante, ut auctor eros dictum aurabitur a venenatis lectus. Nam iaculis dolor mi non.
Aenean dolor nunc consequat Cum sociis natoque penatibus et magnis
Donec bibendum tellus lacus
Nulla magna massa, egestas non mauris
Proin sit amet consequat tellus
Cump sociis natoque penatibus et magnis bornatume
Subscribers
Search Advanced
[email protected] Active Feb 13, 2016 Edit
E-mail Status Subscribed
+
[email protected] Active Feb 13, 2016 Edit
[email protected] Unsubscribed Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
Subscribers
Search Advanced
[email protected] Active Feb 13, 2016 Edit
E-mail Status Subscribed
+
[email protected] Active Feb 13, 2016 Edit
[email protected] Unsubscribed Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
16 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Sample Campaign:
The Vandelay Times
The Vandelay Times is a news site offering subscribers a series of topical e-newsletters.
The Vandelay Times wants to identify subscribers who have unsubscribed from their list and get them to opt back in.
To this end, they are creating a workflow that will:
Monitor:
- Who is visiting the website
Segment:
- Visitors whose status equals “active”
- Visitors whose status equals “unsubscribed”
Engage:
- Once a visitor has been identified as someone
who has previously unsubscribed, they will
receive a website pop-up with a targeted
special offer
- After the user has filled out the form displayed
in the pop-up and opted back into their
list, Vandelays.com can send a product
recommendation email based on the items
they viewed when last on the site
Home Men Women Catalogue Shopping Cart Shop
Search...
U.S. World Politics Money Opinion Sports U.S. Edition
Search...Vandelay Times
REPORT: Aenean dolor nunc, consequat vel libero vel, gravida hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec bibendum tellus lacus, id tincidunt lacus convallis ut. Nulla magna massa, egestas non mauris eget, vulputate venenatis magna. Proin sit amet consequat tellus. Integer posuere elit ante, ut auctor eros dictum aurabitur a venenatis lectus. Nam iaculis dolor mi non.
Aenean dolor nunc consequat Cum sociis natoque penatibus et magnis
Donec bibendum tellus lacus
Nulla magna massa, egestas non mauris
Proin sit amet consequat tellus
Cump sociis natoque penatibus et magnis bornatume
U.S. World Politics U.S. Edition
Search...Vandelay Times
el libero vel, gravida hendrerit.Cum sociis natoque penatibus et magnis dis parturient montes, nasceturridiculus mus. Donec bibendum tellus lacus, id tincidunt lacus convallis ut.Nulla magna massa, egestas non mauris eget, vulputate venenatis magna.Proin sit amet consequat tellus. Integer posuere elit ante, ut auctor eros dictum aurabitur a venenatis lectus. Nam iaculis dolor mi non.
Aenean dolor nunc consequat
Cum sociis natoque penatibus et
Donec bibendum tellus lacus
Nulla magna massa, egestas non mauris
Proin sit amet consequat tellus
Cump sociis natoque penet magnis bornatume
First Name
Email Address
Last Name
SUBMIT
SPECIAL OFFERSPECIAL OFFERSPECIAL OFFERSPECIAL OFFER6 months FREE when you re-subscribe!
Brad
Peterson
Subscribers
Search Advanced
[email protected] Active Feb 13, 2016 Edit
E-mail Status Subscribed
+
[email protected] Active Feb 13, 2016 Edit
[email protected] Unsubscribed Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
Subscribers
Search Advanced
[email protected] Active Feb 13, 2016 Edit
E-mail Status Subscribed
+
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
[email protected] Active Feb 13, 2016 Edit
17 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
“ 73% of consumers prefer
to do business with
brands that use personal
information to make their
shopping experiences
more relevant.”- Digital Trends
Product Recommendation Campaign
Problem
You want to get more sales from
existing customers.
Solution
Use Insights to monitor what products
customers are browsing and buying and
include those items (or similar items) in
ongoing product recommendation emails.
Home Men Women Catalogue Shopping Cart Shop
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Home Mobile Desktop Electronics Shopping Cart Sale
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First NameOur Products
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urna justofin or, lobortis sagittis magna sed
blandit volutpat sto finibust.
Aenean cons$45.00equat odio orci, eget auctorrhoncus hendrerit,
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Vandelay’sWidgets
Purchase Purchase Purchase Purchase
18 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Home Men Women Catalogue Shopping Cart Shop
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Home Mobile Desktop Electronics Shopping Cart Sale
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First NameOur Products
Aenean cons$45.00equat odio orci, eget auctorrhoncus hendrerit,
urna justofin or, lobortis sagittis magna sed
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Aenean cons$45.00equat odio orci, eget auctorrhoncus hendrerit,
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Aenean cons$45.00equat odio orci, eget auctorrhoncus hendrerit,
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Vandelay’sWidgets
Purchase Purchase Purchase PurchasePurchase
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Recommendeedddjust for yyouu!
Mobile Desktop ShopSho
Aenean cons$45.000
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PURCHAASE
Aeneann cons$35.00
Vestibulum elit leo, fermentum nec condimentum in, sodalesvelturpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum.
PURCHASE
Aenean cons$35.00
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Aenean cons$45.00
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PURCHASE
Aenean cons$35.00
Vestibulum elit leo, fermentum nec condimentum in, sodalesvel turpis. Aenean id luctus nibh. Phasellus sed e�citur ipsum.
PURCHASE
Aenean cons$35.00
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Vandelay’sWidgets
Sample Campaign: Vandelay’s WidgetsVandelay’s Widgets sells an assortment of widgets through its online store.
Vandelay’s Widgets is looking to increase sales through their online store by recommending products to visitors who’ve already made purchases there.
To this end, they are creating a workflow that will:
Monitor:
- Products purchased
- Products viewed
Segment:
- Visitors who’ve made a purchase
- Items they viewed, but did not purchase
Engage:
- Send emails displaying products that
complement a recent purchase
- Send emails displaying products that the user
has looked at on the site but has not purchased
- Send emails displaying products similar to those
the user viewed on the site
19 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
List Growth Campaign
Problem
Your client wants to use pop-up opt-in forms
on their site to help grow their list of qualified
leads. However, they don’t want to bother
existing clients with these pop-ups.
Solution
Set up a workflow that monitors your client’s
website, identifies visitors who are not
subscribers and serves the pop-up.
Home Men Women Catalogue Shopping Cart Shop
Search...
Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
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Search...Vandelay’s CRM
VISITOR NOT RECOGNIZED
VISITOR RECOGNIZED
VISITOR NOT RECOGNIZED
“78% of successful marketers
say that marketing automation
is most responsible for improving
revenue contribution.”
- The Lenskold Group
20 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Sample Campaign:
Vandelay’s CRM
Vandelay CRM is an enterprise web-based customer relationship management system.
Vandelay CRM is looking to increase their websites conversion rate and acquire new qualified leads. However, they want to exclude existing customers from this campaign.
To this end, they are creating a workflow that will:
Monitor:
- Who is visiting the site
- Whether they visit both the features
and pricing page
Segment:
- Clients vs. non-clients
- People who visit both the features
and pricing page
- People who download the free best practices
guide they are offering in the pop-up
Engage:
- Prospects who are not currently clients and
have visited both the features and pricing page
are offered a “10 Things to Consider When
Selecting a CRM” guide through an “exit intent”
pop-up before they leave the website
- Those who download the guide receive
an email about the company followed by
a call from the sales team
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
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Last Name
Email Address
Home Products Solutions Downloads Store Register
Search...
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Products
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ipiscing elit. Ut vel tincidunt velit, sit amet ultrices nibh. Donec cursus neque a porta.
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ipiscing elit. Ut vel tincidunt velit, sit amet ultrices nibh. Donec cursus neque a porta.
Vandelay’s CRM
Learn More Learn More Learn More
Home Products So Register
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trices nibh. Donec cursus neque a porta.
Products
t ces b . o ec cu sus eque a po ta.
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trices nibh. Donec cursus neque a porta.
Vandelay’s CRM
Learn More Learn More Learn More
First Name
Email Address
SUBMIT
FREE REPORTFREE REPORTFREE REPORTFREE REPORTSign Up Now for a FREE Report Focusing
on Website Behavior!
Cindy Jones
VISITOR NOT RECOGNIZED
NEW LEAD
21 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Lead Qualifying Campaign
Problem
Your client is a sales driven organization but
their sales team is spending too much time
qualifying leads.
Solution
Create a workflow that pre-qualifies leads
based on website and email engagement.
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Search...
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
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First Name
Last Name
Email Address
Home About Us Meet Our Team Products Loan Center Research Reports Contact
Search...Vandelay’sFinancial
Investment Strategies
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“ Companies that excel
at lead nurturing generate
50% more sales-ready
leads at 33% lower cost.”
- Forrester Research
22 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Vandelay’s Financial is looking to identify leads that are ready to be contacted by their sales team and determine what types of investments they are currently interested in.
To this end, they are creating a workflow that will:
Monitor:
- What research reports prospects are
downloading
- How often prospects are downloading them
- How often prospects are clicking on
their emails and on what content
Segment:
- Type of reports being downloaded
- Download frequency
- People that go to the company portfolio
performance page
Engage:
- Send a second report based on the first report
downloaded
- If someone downloads a second report, send
them an email with the company’s portfolio
performance
- If someone clicks on the performance email,
send them a meeting request email followed
by a call from the sales team
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Home About Us Meet Our Team Products Loan Center Research Reports Contact
Search...Vandelay’sFinancial
Investment Strategies
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
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tum ut mi quis luctus. Eticies dolor id bibendum. N
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quis venenatis elit pretium id.
oubaste
Aliquam o
Phasellus dicplacerat ultrm a volutpaum tellus i
ornare du
aselcera
Meeting Invitatioon
AAbout Products ContactConta
SCHEDULE MEETING
Vandelay’sFinancial
ut oloed
varius. Sedi li
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Phaselluslacerat ua vol
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Dear First Name,
Phasellus dictum ut mi quis lucctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. SSed fringilla condimentum tellus in varius. Sed fringilla condimentum tellus in variusSed lacinia ipsum velit, quis venenatis elit pretium id.
Phasellus dictum ut mi quis luctus. Etiam placerat ultricultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. s in variusSed lacinia ipsum velit, quis venenatis elit pretium id. Nulla gravida lectus eget tortor facilisis, non tempor quam lacinia. Curabitur vitae imperdiet tortor. Proin rutrum libero ut malesuada porta. In tempus, felis idinterdum commodo, orci nibh dictum enim, id convallis nulla libero et nullavitae imper diet tortor. Proin rutrum libero ut malesporta.
Maecenas pharetra ligula sit amet neque vehicula faucibus. Quisquque ac scelerisque dolor.
Meeting Invitation
About Products Contact
SCHEDULE MEETING
Vandelay’sFinancial
Dear First Name,
Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id. Nulla gravida lectus eget tortor facilisis, non tempor quam lacinia. Curabitur vitae imperdiet tortor. Proin rutrum libero ut malesuada porta. In tempus, felis idinterdum commodo, orci nibh dictum enim, id convallis nulla libero et nullavitae imper diet tortor. Proin rutrum libero ut malesporta.
Maecenas pharetra ligula sit amet neque vehicula faucibus. Quisque ac scelerisque dolor.
Sample Campaign:
Vandelay’s FinancialVandelay’s Financial is an asset management firm catering to high-net- worth investors. It offers prospects access to financial research reports on investment ideas for lead nurturing purposes.
23 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Subscriber Reengagement
Campaign
Problem
Your client has noticed that fewer
people are reading their newsletter
and they want to reengage readers
who are not opening their emails.
Solution
Using a medium other than email,
learn more about those readers’
interests.
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Search...
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Search... James
Gmail
Inbox
Starred
Important
Sent Mail
Drafts (4)
Circles
Deleted Messages
Primary
COMPOSE Vandelay Travel What’s New Feb 18
Monty’s Credit Services Your Rewards are changing! Feb 17
Platform New Sign in Feb 14
Vandelay Travel What’s New Jan 12
Tix Orders Download Your Tickets Jan 9
Sunrise Bank Credit Card Statement Ready Jan 7
Vandelay Travel What’s New Dec 26
Betty's Bistro Your Electronic Receipt Dec 14
UNREAD
UNREAD
UNREAD
Vandelay Travel What’s New Feb 18
“ Nurtured leads produce, on
average, a 20% increase in
sales opportunities versus
non-nurtured leads.”
- DemandGen Report
24 // 9 Ways You Can Put Behavioral Automation to Work for Your Clients Today ©2016 StreamSend
Sample Campaign:
Vandelay Travel
Vandelay Travel is a tourism agency specializing in high-end travel. Every month they send an enewsletter to their database.
Vandelay Travel is looking to identify website visitors who receive their enewsletter, have not read it in over three months and reengage them.
To this end, they are creating a workflow that will:
Monitor:
- Who is opening the enewsletter
Segment:
- Website visitors who are not opening their enewsletter
Engage:
- When someone who hasn’t opened their email in three months or more visits the site, they will be prompted to fill out a survey about their travel interests through a website pop-up
- Subsequent enewsletters will include articles based on the interests captured in the survey
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Search...
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Aenean consequat odio orci, eget auctor arcu rhoncus in. Morbi rhoncus hendrerit, urna justo finibus neque, in pretium est mi at or, lobortis sagittis magna sed, mattis pulvinar lectus. Cras conseblandit volutpat sto finibus neque, in pretium est mi at est.
10% Off Storewide!Fill out the form to the right and receive this deal today.Dont hesitate, this o�er is about to expire!
First Name
Last Name
Email Address
Home Hotels Pages Places Galleries Packages Contact
Search...VandelayTravel
Start Your Adventure Here
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LEARN MORE
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LEARN MORE
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
LEARN MORE
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
LEARN MORE
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Home Hotels Pages Places Galleries Packages Contact
Search...VandelayTravel
Start Your Adventure Here
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit,quis venenatis elit pretium id.
LEARN MORE
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit, quis venenatis elit pretium id.
LEARN MORE
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Phasellus dictum ut mi quis luctus. Etiam placerat ultricies dolor id bibendum. Nullam a volutpat erat. Sed fringilla condimentum tellus in varius. Sed lacinia ipsum velit,quis venenatis elit pretium id.
LEARN MORE
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