marketing and public affairs fy15 accomplishments...care throughout wisconsin and beyond. 0% 10% 20%...
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Marketing and Public Affairs FY15 AccomplishmentsThis data placemat represents highlights of our key accomplishments for FY15. Detailed monthly reports are available at uwhealth.org/messaging
Paid Media
Online Activity
• 18,975 documents and pages• +2.5 million avg. monthly
pageviews• 8 minutes, 24 seconds avg. user
session duration• 571 Workspaces• 2,945 avg. number of Hi-5s sent
per month
Social Media Case StudyA UW Carbone Cancer Center patient left her last chemotherapy session to fanfare from the UW Marching Band and the video of it went viral!
In the first 72 hours:+3 million people reached+1 million video views 72,044 likes9,719 comments 14,635 shares
Media mentions:Washington PostHuffington PostGood Morning AmericaSports IllustratedABC NewsFox NewsCosmopolitanDaily Mail (UK)
Buzzfeed
Brand Strength
Social Media Growth
How Users Access uwhealth.org
Desktopcomputers
Mobile devices/smartphones
Tablets
New U-Connect Launch
Remarkable Campaign: Ran in 72 Wisconsin
counties
Reached 1.3 million households
with 4,108 messages
Watch atuwhealth.org/remarkable
Dane and Ring Markets-Current Brand Position
uwhealth.orgSite Traffic
0
5 million
10 million
15 million
20 million
Pageviews Unique Pageviews
FY15 FY15
FY14 FY14
American FamilyChildren’s Hospital
+28.4% +22.5% +149%
Carbone Cancer Center +52.8% +27.5% +191%
UW Health +6.3% +9.7% +298%
e-newsletters Sent: 296No. of recipients: +1.4 million
Growing Up Healthy Parenting BlogPageviews +69.6%
Earned MediaUW Health’s paid media in the form of TV and print advertising creates awareness of our expertise and care throughout Wisconsin and beyond.
0% 10% 20% 30% 40% 50% 60% 70% 80%
Latest Technology and Equipment
Most Preferred for All Health Needs
Best Nurses
Best Doctors
Best Overall Quality
Best Image/Reputation
Jan ‐May 2015
UW Health
St Mary's
MeriterThe colored shapes represent the number of stories in a given market area in FY15.
Media Coverage of UW Health Extends Nationwide
The single biggest media story in 2015, as in years past, is the annual release of the County Health Rankings and Roadmap, produced by the UW-Madison Population Health Institute and the Robert Wood Johnson Foundation.
The Wisconsin State Journal series on challenges and issues in organ transplantation prominently featured the UW Hospital transplant program. The series was also run in a number of state newspapers.
UW Health Brand Extends to Northern Illinois
1-6
6-10
10-21
21-1,500
National Research CorporationJan – May 15N=250, +/- 6%
PA-43262-15
Internal campaigns support UW Health strategic goals
Integration From February through May, leading up to the UW Medical Foundation faculty vote on UW Health integration, an intranet-based One UW Health campaign explained the integration plan to staff and physicians. Key elements:• Whiteboard sketch video:
1,600 plays including many staff meetings
• Slide narration by Dean Robert Golden: 1,700 plays
• 14 Leadership endorsement videos: average of 326 plays each
• Staff FAQ: 838 visits
Safety and Infection ControlHand Hygiene and Zero Hero (no CAUTI, no CLABSI, no falls) campaigns helped raise awareness and support operational and behavioral changes to improve patient safety.
EventsHosted 10,000 guests from local and regional markets$1,013,000 raised for UW Health entities.
School of Medicineand Public Health
Other
Events
Philanthropy
CorporateCommunications
Media
Marketing
Philanthropy
CorporateCommunications
Advertising
Marketing
DESIGN
• 1,645 projects completed
Creative Services
PHOTOGRAPHY
• 281 photo shoots completed
VIDEO
• 207 video projects completed
PhilanthropyIt Starts With You Campaign
0
20
40
60
80
100
2012 2015
Com
plia
nce
Perc
ent %
By the Numbers
Each August, we look forward to welcoming a new group of future doctors. Here’s a fun look at the Class of 2018.
First things firstOur students can be proud that they’re attending
the nation’s only integrated school
of medicine and public health.
School of
Medicine
and PublicHealth
The 3 percent club
Interviews conducted
students enrolled
Breakin’ it down
Students from outside the state
Future rural PHySiCianS training in the Wisconsin Academy for Rural Medicine (WARM)
Students pursuing an MD/PhD in the MediCal SCientiSt training PrograM
Students in the Regular Md Program
Education background
CollegeS/univerSitieS rePreSented
Just for fun
Thinking about residency?of the 172 graduates of the Class of 2014:
5,034applications
received
in 2013
604 176
Students from WiSConSin
147 29
144 26
6
StudentS from the uW SySteM
From the Wisconsin
Academy for Rural Medicine
Earned a combined MD/PhD
Chose a residency in primary care
Stayed in Wisconsin for
residency
33%44%1024
SEPTEMBER
S M T W T F S
Most common
birth month
29STUDENTS
Were College atHleteS
this class is proficient in
from american Sign language to Zulu
32languageS
StudentS 72spent time overseas
doing community service or research
University of wisconsin school of Medicine and PUblic health
MS-40618-14
MS-40618-14 SMPH infographic fabric banner.indd 1 9/4/14 11:25 AM
Wisconsin Academy for
Rural MedicineENSURING CARE FOR AN
UNDERSERVED POPULATION
V O L U M E 1 7 • N U M B E R 2 • 2 0 1 5
Quarterly
MATCH DAY p. 8
GLOBAL HEALTH p. 10
ALUMNI AWARDS p. 16
F O R A L U M N I , F R I E N D S , FAC U LT Y A N D S T U D E N T S O F T H E U N I V E R S I T Y O F W I S C O N S I N S C H O O L O F M E D I C I N E A N D P U B L I C H E A LT H
There’s More Online! Visit med.wisc.edu/quarterly
MS-42579-15 Spring Quarterly 2015.indd 1 6/8/15 3:47 PM
Hand Hygiene Compliance
So do YOU
ND-38666-14
Kerri-Anne Ohlstein, RNOperating Room
It only takes 3-5 minutes to reduce the risk of infection.ALWAYS perform the appropriate surgical scrub
before procedures.
REDUCE SSIsI HAVE THE POWER
TO REDUCE SSIs
ND-38580-14
ALWAYS AIM for ZEROEliminate preventable harm to patients
Wipe out Falls, CAUTIs, CLABSIs, HAPUs, VAEs and more!
ZERO HEROYOU HAVE THE POWER
TO BE A ZERO HERO
Zero Heroes on D4/4 General Medicine
0
1,000
2,000
3,000
4,000
5,000
6,000
FY15FY14
Number of Online Gifts$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000FY15
FY14
Total Online Donations
Community BenefitsProvided $2.2M to over 180 community organizations (FY15)Total UW Health benefits to our community: More than $185M (FY14)
Help Impact the Health of Our Community
GS-4
1888
-15
It Starts With YouThe University of Wisconsin Foundation is the
official fundraising and gift-receiving organization
for UW Hospital and Clinics, American Family
Children’s Hospital, the UW Carbone Cancer
Center and the UW School of Medicine and
Public Health.
To learn more about investing in the health of
our community, please contact:
Russ Austin, Senior Director of Development
Department of Surgery
(608) 263-5496 (office)
(608) 354-6686 (mobile)
It Starts With You Your g ift Helps pat ients and famil ies
and supports researcH
Aurora BayCare Medical Center2015 ABMC/UW Partnership Campaign | 6.23.15 5
aurorabaycare.com/education
Aurora BayCare Medical Center is a joint venture of Aurora Health Care and BayCare Clinic.
Together, we’re training physiciansto bring you the best of medicine.
OOH
Highway location
TEACHING AFFILIATE
Statewide collaborations
Quarterly magazine for alumni and friends:More than 14,000 copies printed and mailed per issue
Three monthly e-newsletters debuted in 2015:• SMPH e-News (for the
public): 11,000 subscribers• SMPH e-News Extra (for
faculty and staff): 5,000• Wisconsin Partnership
Program: 3,000
State, local expertS partner to Serve communitieS
Teaching young students how to plant a garden, reaching out to people with
depression, addressing the high rate of infant mortality among African-
American families—these Wisconsin Partnership Program investments are
benefitting rural, urban and tribal communities across the state. Researchers
also are making critical advances in some of the most complex health issues,
including Alzheimer’s disease and cancer, while educators are meeting the
needs of local communities by implementing unique training opportunities
for the next generation of physicians and public health workers.
a DecaDe oF
Learn more at med.wisc.edu/partnership
More than a decade ago, the UW School of
Medicine and Public Health and the Medical
College of Wisconsin received equal proceeds from
the conversion of Blue Cross & Blue Shield United
of Wisconsin to a stock insurance corporation.
Since then, the Partnership Program at the
UW School of Medicine and Public Health has
awarded hundreds of grants to address serious
health challenges in ways that previously were
impossible. Community engagement, research
and education make the Wisconsin Partnership
Program a success.
MS-41037-14
Advertising to celebrate the10th anniversary of the Wisconsin Partnership Program
Infographic welcomes new class
med.wisc.edu site traffic: 700,000 site visits / 1.8 million pageviews
MarketingOrthopedics Case Study-
Online Return on Investment
It Starts With You YOUR GIFT HELPS PATIENTS AND FAMILIES AND SUPPORTS EDUCATION AND RESEARCH
ES-43157-15
Your generous gift supporting emergency medicine makes our exceptional care even better and pushes our emergency education and research to the national forefront.
The Berbee-Walsh gift of $10 million affirms the vision of UW School of Medicine and Public Health and UW Hospitals and Clinics to be a global leader in emergency care. If you want to join them in supporting this goal, go to uwhealth.org/emergencymedicine.
Thank YouDr. Jim Berbee and Karen Walsh
ES-43157-15 BerbeeWalshAd.indd 1 7/21/15 10:19 AM
$21,546 investment in pay per click campaign
345 Web forms submitted, 145 matched to patients
61% new patients 39% existing
Generated $1,024,942 in revenue
8.2% increase in regional PPO patients
Central WI Fox Valley Milwaukee
Corporate Communications
Philanthropy
CorporateCommunications
Media
Find A Doctor
Marketing
Partnered with UW Foundation to raise awareness of UW Health’s grateful patient program that benefits patients and families and supports research.