marketing and branding module- 1. a medium that allows buyers and sellers of a specific good or...
TRANSCRIPT
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Marketing and Branding MODULE- 1
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A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.
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Marketing is the process by which organizations anticipate and satisfy their customers’ needs to both parties benefit. It involves mutual exchange of benefits.
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Spa Marketing
Consumers need to know why they
should go to your spa, e.g., why is your
spa different from and better than the
one down the street.
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Importance of Spa Marketing
1. Build your identity as an expert for you and your team
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2. More planned interactive, social events at your location or in affinity with other businesses catering to
the same audience
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3. Inviting local celebrities, news anchors, and radio personalities for an afternoon at the spa creating an opportunity for talk value to a large
audience
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4. Extending an invitation to local
chamber of commerce members
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5. Creating an affinity marketing opportunity by offering a spa gift
certificate
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Marketing Methods of SpaFlyers
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Posters
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Value Addition
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Referral
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Follow-Up
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Cold Calling
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The Internet
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Identifying Target Market
Effectively identifying your potential customer base helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.
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TARGET
MARKET
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Marketing Mix
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Product
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Price
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Place
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Competitive Analysis
It is the process of identifying the competitors and evaluating their strengths and weaknesses against our own products or services.
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Porter's Generic Competitive Strategies
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Five Force Model
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Promotional Mix
Advertising
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Public Relations
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Sales Promotion
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Direct Marketing
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Personal Selling
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PERSONAL SELLING
Personal selling involves a two-way
flow of communication between a
buyer and seller, often in a face-to-
face encounter, designed to
influence a person’s or group’s
purchase decision.
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Steps in personal Selling process
Step 1 Pre-sale preparation
Step 2 Prospecting
Step 3 Approach
Step 4 Presentation
Step 5 Demonstration
Step 6 Handling Objections
Step 7 Closing
Step 8 Post sale follow-up