THE MARKETING GIANT

SWAPNIL GOYAL

IIT KANPUR

WHAT IS

FOR

ONLINE PLATFORM FOR AUCTIONING AND SHOPPING

’s BUSINESS MODEL IS BROKER MODEL

WHAT IS SOLD ON

WHY WOULD SOMEBODY PURCHASE A BROKEN PRODUCT

THE ANSWER IS SIMPLE

ONE MAN’S TRASH IS ANOTHER MAN’S TREASURE

THEN NOW

WHAT CAN NOT BE SOLD ON

…. And other illegal things

VALUE PROPOSITION BY

WHAT’S FOR

CUSTOMERES

CONVINIENT PURCHASING FACILITY

CONVINIENT PAYMENT OPTIONS

ACCEPTED VS NOT ACCEPTED

WHAT’S FOR

SELLERS

Sellers with highest ranking appears on top

HOW MAKES MONEY

CHALLENGES

TOO MANY COMPETITORS IN THE BUSINESS

OTHER CHALLENGES TO ADDRESS

Dynamic market placing Need to speed up R&D

Changing consumer trend from auction to fixed price model

Need to address issues like :

WHAT’S NEXT FOR HOW IT

CONTINUES TO GROW

Mobile Applications

Increasing connectivity with social media

OVERVIEW

These slides were created by

SWAPNIL GOYAL (IIT KANPUR)

as part of an internship

under the guidance of

Prof. SAMEER MATHUR (IIM Lucknow)