marketing and advertizing stratergies
DESCRIPTION
TRANSCRIPT
1. Problem Definition.2. Goulden Report.3. Analysis.4. Sales Forecasting and annual turnover.5. Proposed Marketing strategies.6. Proposed Marketing Models.7. Economic Model: Oligopolistic models.8. vision for 6 sigma model at production level.9. Findings and Recommendations
The World MarketsAnd
Manufacturers of Transformers2005 - 2010
75 Updown Hill, Windlesham, Surrey GU20 6DS, United Kingdom
Email: [email protected] site: www.gouldenreports.org
Top Producers.Top Manufactures.Top Importers.Top Exporters.
Russia EgyptIndiaNigeriaIsraelGermanyUSA
Demand for distribution transformers of range 500 Kv to 500MVA is maximum .
Utilization Organization is the sector which is having maximum demand for transformer.
Synthetic fluid is the problem for manufacturers World transformer market is a oligopolistic market.
Sno. yr
sales
1 2002 1287089558
2 2003 1871025518
3 2004 2792867086
4 2005 5042207577
5 2006 7303762099
Explanation of making of model
COMPANY PRODUCT SERVICES PRICES
SALES PROMOTION
ADVERTISING
SALES FORCE
PUBLIC RELATIONS
DIRECT MAIL.TELEMARKETING&INTERNET
PROMOTION MIX
DISTRIBUTION CHANNELS
TARGET CUSTOMERS
Offering MixOffering MixOffering MixOffering Mix
Media
Reach,Frequency, impact
Major media typesSpecific media vehiclesMedia timings Geographical media allocation
Mission
Sale goals Advertising Objectives
Money
Factors to considerStage in PLCMarket share (15.41%) & Consumer base Competition with ClutterAdvertising FrequencyProduct Substitutability
Message
Message generation
Message evaluation & selection
Message executionSocial responsibility
Measurement
Communication impactSales impact
Advertising Mix Advertising Mix
Informative Advertising. Persuasive Advertising. Reminder Advertising. Reinforcement Advertising.
MCA MCB
MC=MCA + MCB
D
AR
MR O Q1 Q2 Q
A
COST/
REVENUE
OUTPUT
E
CARTEL SYSTEM GRAPH FOR PRICING
-
1
2
3
4
5
WHY
WHY
WHY
WHY
WHY
(a)(a) The stores are full, but necessary items not The stores are full, but necessary items not availableavailable
WHY?WHY?(b) Personnel are sitting idle(b) Personnel are sitting idle
WHY?WHY?(c) Shortage of technical personnel(c) Shortage of technical personnel
WHY?WHY?(d)(d) Transport not available to carry itemsTransport not available to carry items
WHY?WHY?(e)(e) Repair work is taking too long Repair work is taking too long
WHY?WHY?
1.MIS2.MDSS3.MR Model