Written, Visualized Created by

Noman Mahmood

1-Introduction

3-Marketing Mix

2-Outlier

Web of contents

4-Summary

In the global marketplace with almost heavily populated world, it canbe very difficult to make your place in the world, hence making it verydifficult to survive in the race. This handbook will aim to make yourealize your hidden credentials andhow can you really make a place in this conjusted world. This book is intended for graduates,professionals and everyone who wishto persue their careers in happiness.

INTRODUCTION

Why would anyone hire you if you arehighlighting the same set of grades,achievements and experiences as others are doing in the same typicaltraditional way? Why not become an outlier?What is an outlier?

The above two noted points are outliers, the odd one out. All of other points on graph are in the same range, hence, very similar and common in nature, givingemployers a tough time to choose.

Outlier

Outlier

Graphical representation:

How to become an outlier?To be an outlier you will have to market yourself through the famous marketing mix.You will have to apply the 4 P’s of marketing on yourself. Sounds strange?Yes, the application of 4 P’s will makeyour CV a winning strategy for you.

Place Price

ProductPromotion

4 P’s

But how to do it ?Now before doing anything you willhave to do segmentation of yourself. What is segmentation?Segmentation or market segmentationis commonly used to divide a broadtarget market into subsets of consumers who have similar needs.

Person

Critic Reader

Creator

Follower

ConsumerSpecatator

Inactive

Collector

Person

Upperclass

Lower Class

MiddleClass

Follower

ShifterBrand Loyal

Stupid

Savvy

Market Segmentationexamples

But how to apply this on yourself?For this we will redefine marketsegmentation according to the personality.“Dividing your broad personalityinto subsets of traits, skills,qualifications, experiences, knowledgeand capabilities for those who havesimilar needs”

In segmenataion the whole market isdivided into parts or segments. This makes it easier for buyers and sellers to identify each other.Market segmentation is done by sellers in order to sell their products/services to the buyers. Through this they can easily reach totheir customers easily and effectively.

Difficult to understand personalitysegmentation?Well here is the thing, Follow these steps:Step 1:You will brainstorm about yourselfand note all the points. Mind mappingis one of the famous tools that canbe used for similar purpose.

You

Goals

Areas of interest

Character

Qualification

SmartCreative

InnovativeObjectives

Aims

BBAMBA Marketing

Marketing

Branding

Packaging

Designing

Creativewriting

Problem solver

Once you are through mind mapping,you will have a heavy set of resourcesand capabilities.Step 2:You can now segment yourselfin 2 different portions, that is leftbrain and right brain. So what are these portions?A human brain is divided into 2 different areas which tends to developnaturally as per the person’s environment.Many people tend to confuse their core competencies due to lack of understanding of their mind,they tend to jump here and thereon the basis of what they think is good.

Analytical Creative

Artistic

Colorful

Imaginative

Analog

Verbal

Objective

Rational/ Mathematical

Logical

Now jot down the points that youbrainstormed about yourself in therespective brains and find out wheredo you fit in and what core competencies you have. According to the mind map that we made, it reflects to us that those qualities fall in the right brainedsection, which means your CV shouldnot look like a confused brain, ratherit should reflect your core competenciesas a right brained person and that youknow who you are.

Left Brain Right Brain

Application of 4 P’s in accordance toyour personality. PLACE:After segmentation you will be ableto figure out yourself and the nature ofjobs you should target for.Since you know the nature of jobs you should look for, here is achecklist that would help you filter the job options to an extensive level.

Where do youwant to work? Who would

you like to work for?

Which placewould be mostsuitable for you?

What are those companieswhich will useyou properly?

Which placeneeds a guy like you most?

This will help you in analyzing thatwho you should go for? whether thosewho advertise positions or the companies whom you really want to work for. The decision of place will give adirection to you and also to your CV. Many people make a CV in a generalway, because they are unsure of themselves and the company they want to work for. Identifying the place will force you to make CV as per your core competencies in accordance to thetargeted company’s vision and missionand also according to company’s natureof work. It will also help you in makingyour CV as per their requirements, hence making you a valuable candidate for the respective company.

PRODUCT:Employees are an asset and a livingproduct for companies, they see youas someone who can help generaterevenues and bring happiness to the company. Normally before buying and using anyproduct you acquire information aboutit. Information can be physical and verbal, depending upon the nature of a product. Therefore every product needs set offeatures that can satisfy the users,in the very same way you as a productshould have a set of features that cansatisfy the company. Your CV should answer the 4Ws and 1H.

WHAT? WHY? WHICH? WHERE?HOW?

What does employer want from you?

Which place do you fit in?

What can you bring to the company?

What features do you possess to satisfy the needs of the company

How and where the companycan use you?

What is the most you can provide?

Why shouldthe companyhire you?

Questions your CV must answer

PROMOTION:Promotion here would mean thathow well do you present yourselfin the CV, and how well yourCV talks for you in terms of yourpersonality. Your CV is a package for you that tells about you as a brand. You will have to brand yourselfwith creative and informativepackaging. Your CV should reflect youas a product with powerful package. What is a brand?Brand is the "name, term, design, symbol, or any other feature that identifies certain good or service as distinct from those of others.

Color combination

Tagline

Aims and goals

Values

Consice

Hardwork put in a CV

Fonts

Alignment

Brand yourself with a powerfulpackage

Over here your CV will be a brand for you, its name, the terms used in it,the design, its symbolizations and any other feature that would make you different from others.

YOUR ONLINE NETWORKSSocial media is powerful marketing tooland can do wonders for you. Social media can speak for you half of the story.Your CV should be so powerful that it makes the employer follow youronline networks.Digital persona is very essential especially when it comes to promotion,it lets people know that how popular,credible and smart one thing is.

PRICE:By price we mean value, price for anyproduct reflects the amount of valueit contains and the amount of time,resources and hardwork was spent in order to come up with a certain finished good or service. Same is the case with you. When you are applying for a jobthe employer sees you as a finished good that would benefit him in different ways.To analyze your own worth fromthe company’s point of view, here is a short exercise that you can do.From the marketing point of view it is called perceptual mapping.Its a visual representation of thepotential that a product contains.This exercise will help you realize yourworth as an individual and a potentialemployee from company’s perspective

From marketing perspectives valueis determined with this ratio:Value = Benefit : CostSince you are not a product in the clearsense, you can use anything for a value.For example,Value = Character : QualificationValue = Benefit : QualificationValue = Qualification : Experience

BenefitsCharacter

Values =

Values =Benefits

Qualification

Values =

Values =

Qualification

Experience

Benefits

Experience

ExtremelyLOW Qualification

0ExtremelyLOWBenefits

ExtremelyHIGHQualification

ExtremelyHIGHBenefits

VERYLOWBenefits

VERYHIGHBenefits

HIGHBenefits

LOWBenefits

LOWQualifications

VERYLOWQualifications

HIGHQualifications

VERY HIGHQualifications

Values =Benefits

Qualification

Values =Benefits

Qualification

Values =Benefits

Qualification

=

=

=

Almost high benefitsHigh Qualification

Very high benefitsSame Qualification

Very high benefitsAlmost very low qualification

Values =Benefits

Qualification

Values =Benefits

Qualification=

=

Almost very low benefits

Almost very low qualification

Quite low benefitsAlmost high qualification

As you can see we have chosen the as the most viable characteristicsfor a person, although is also a viable characteristic but not the most viable. The blue one will turn outto be the best for the companysince they are getting much more benefits as compared to the red one,although the qualifications of bothare same.We have not chosen the because theemployer might feel that these benefitsare temperory and may not last long enough since the person’s qualificationare very low.

In comparison to the otherthe green will always be dropped. CV should give an exact perceptual andpositioning visual to the employer.Apart from the qualifications and experiences he is watching out thatwhat benefits can you provide to thecompany, that is where you willhave to win his eyes. The same way can be done forcharacter and qualification depending uponthe nature of job.

In the end dont be afraidof rejection, remember youwill get what is written for you and what youdeserve. Have a big heart, never lose hope and keep on trying.

SUMMARY

CV shoud notbe more than2 pages

Take your CV asa BRAND whichreflects your skillsand personality as a package of benefits.

Position yourself asan OUTLIER

Target your work and place

It should be to the point

Don’t make it too personal

Avoid self praise

CV should be creative, interesting and should have aWOW factor!

Make yourfriend and family check your CV once

DO’s and

DONT’s

Try to makea digitalpersona

Analyze thegap between employee and employers

Written, Visualized Created by

Noman Mahmood

https://www.facebook.com/M.Noman.Mahmood

Feel free to conact ME ONthe following

networks:

http://www.linkedin.com/in/mnomanmahmood