A Market Survey on Chocolate Packaging

TYPES OF CHOCOLATESChocolate is a range of foods derived from cocoa (cacao), mixed with fat (i.e. cocoa butter) and finely powdered sugar to produce a solid confectionary. 1. Milk chocolate (CS≥ 25%)2. Sweet chocolate (CS≥ 31%)3. Dark Chocolate (CS≥ 25%)4. White chocolate

73%

9%

16% 2% PRODUCTIONMilk Choco-lateDark choco-lateWhite ChocolateOthers

http://www.confectionerynews.com/Markets/Rural-India-chocolate-market-set-for-growth

TYPES OF CHOCOLATES

Commercially:Bars or molded chocolates

Counts

Panned confectionary

Assorted chocolates

Eclairs

• Bars or moulded chocolates 37%

• Wafer Chocolates >10%

Source: EUROMONITOR

CHOCOLATE MARKET IN INDIA Annual per capita consumption: 0.05kg in 2005 to 0.12kg in 2013 (5-10kgs in Western nations)

CAGR of 15% from 2012-2014

Net worth INR 52bn

Expected to grow at CAGR of 16% till 2019

80% consumption in urban areas

55% children

12% adults

33% Young adultsWestern India 40%North India: 23%South India: 22%Eastern India 15% Source: Value notes

MARKET SHARE

Dairy M

ilk

Bourn

vile/Si

lkOthe

rs4th

Qtr0%

10%20%30%40%50%

35%

18%

47%

0%

Market Share

Sales

ORGANIZED SECTOR(TOP 5 FIRMS) 92%

UNORGANIZED SECTOR 8%

62%18%

6%3%3%

8%

Market share

MondelezNestleMarsFerreroAmulOthers

RITTER SPORT ( MILK CHOCOLATE)

→ environmentally friendly single-material polypropylene flow wrapping(100-200 bars minute)

→ Durability, versatility, flexibility, Light weight, printability, Moisture resistance

→ Recycled into signal lights, battery cables, brooms, bins, trays etc.

→ Protects flavor as it is impervious to light and odor

→ Packaging and sealing operation takes place at the same time

→ Storage instructions: keep cool and dry (10-18°C)

→ Tamper evidenceKNICK PACKNet wt: 100gCost: INR 199Best Before: 1 yearFSSAI:10012011000106

Milk solids 18% min, cocoa solids 30% min

FERRERO ROCHER (MILK & HAZELNUT CHOCOLATE)

Introduced In 1982: A creamy filling, a crunchy wafer a delicious hazelnut center

Multi-layer packaging1. Gold embossed aluminum foil coated with wax

(10x10cm) (with sticker): light weight, malleable, recyclable, sterile, barrier to light and heat, non-toxic, preserves flavor

2. Gold lined butter paper: avoids greasiness3. Thin sheet of Polystyrene separates adjacent

rows(can withstand weight)4. Sometimes the individual chocolates are encased in

a plastic tray5. Outer :LDPE 6. Cardboard label on the outside Store in a cool hygienic, dry place (18-22°C) Unitization

Net wt: 300gmsUnits: 24 piecesCost: INR 675Best before: 1 year

Milk chocolate content(30%)Hazelnut content (28%)

CADBURY HOME TREATS(MILK CHOCOLATE)

AIMCAL Marketing Award in the Food and Beverage category. Mapliho gold foil wax laminated Stand up zip-lock pouch for

convenience with punched hole on top

3-ply metallized BOPET/PE laminate pouch

BOPET(Biaxiallly oriented polyethylene terephtalate) polyester film

Metallized with thin layer of aluminum to decrease gas permeability(99%) and increase reflectivity, increases shelf life and appearance

Reverse PE laminate for seal ability and puncture resistance

Glossy, high printability, attractiveness, no aroma loss, prevents oxidation, flexible

Net wt: 20x7gms=140gmsMRP: INR 150Best before: 12 monthsFSSAI:10014022002711

Store in a cool and hygienic placeTemperature and humidity changes may cause the product to develop a whitish layer without affecting its fitness for consumption

CASHEW ROCA(BUTTER CRUNCH AND CHOCOLATE TOFFEES)

1. Re-sealable Oval tin: Reusable, recyclable, hermetically sealed, barrier to gas, water vapour, light, aesthetic appeal, printability, cheaper than Al

2. Individually foil wrapped pieces: Metallized Aluminum Foil prevents greasiness Sometimes coated with wax to prevent moisture loss, increase strength and workability,

3. Air tight Vacuum pouch for freshness: extends shelf life

Net weight: 226gMRP: INR 949Best Before: 12 monthsShelf life: 18 monthsFSSAI:10012022000288

NO ADDED PRESERVATIVES

CADBURY BOURNVILLE CRANBERRY ( 50% COCOA)

Flexible Aluminum foil: Grease proof, foil coated with wax (10x10cm) (with sticker): light weight, malleable, recyclable, sterile, barrier to light and heat, non-toxic,

Maplitho paper: Braille like texture, wood free, eco friendly, shade stability, light fastness

Laminate: Metallized cold seal laminate, matte finish, superior printability, two layers can be separated, vapor seal ability to avoid oxidation

OPP, PE widely used for flow wrap Secondary packing: Corrugated Box (C Box) Flow wrapping: 187,500 lakh capacity

Net weight: 80gMRP: INR 95Best before: 9 monthsFSSAI: 10012022000355

A PERFECT DESIGN JOB

• Re-Launched in 2011 • New packaging

design reflects its richness

• Design job was smooth rich and intense

• Video released for the same

Introduced in 1934Traditional foil and Paper wrap has replaced by flow wrappingShelf life: 12 months

Laminated Cardboard boxes with a plastic tray of PE, PS, PVC, PP Price Range of: INR 75 to 600Aesthetic appeal

Revolutionized children’s chocolate, FerreroThermoformed, single serve peel off pack, vacuum sealing, ideal serving size, wheat germ Toy InsideBanned by the FDA as it poses a chocking hazard

TIC-TAC (FERRERO)

Hard mintsIntroduced in 1970sAvailable in over 300 countriesExample of Packaging

Excellence, TrademarkPolypropylene extruded

boxes and an injection molded flexible hinge also made of PP

Shift from PP from PS has helped reduce green house emissions by 44% and energy by 33%

Interactive Shake It Up campaign

Net wt: 13 gMRP: INR 10Shelf life: 18 months

FLOW WRAPPING

The packaging materials are cheaper to produce on a large scale, possibly an order of magnitude cheaper

The machines can run much faster than envelope-wrapping machines Tighter, tamper-evident seals, formed by fusing the wrapping material with heat and

pressure or by squishing together surfaces with pre-applied cold contact adhesive Film structures engineered to manage grease, moisture and oxygen migration "Standard" equipment, based on the same flow-wrapping tech used for myriad other

products In addition, it's possible to use a completely recyclable or compostable film, helping

with green cred, assuming the manufacturing impact of the film doesn't offset the back-end footprint reduction.

Biodegradable Plastic in food packaging•Biodegradable Plantic Trays•Non GM corn•90% recyclable•Compostable•Water dispersible•Odour barrier, anti static•Thermoforming, injection moulding, blow moulding, extruded

Non-melting chocolateUK Based companyTempering and molding technology, vegetable oilPlay-Doh

New Innovatio

ns

• Communicates with cacao farmers, educates them to develop their flavour profile by fermentation, drying, curing technology

• Raw materials are fed • Builds chocolate layer

by layer

• TCHO • Cali based chocolate

co-op• Brain child Timothy

childs who developed Vision systems for NASA

• 3-D Chocolate printers: HERSHEYS

CONCLUSION