market street analysis, first ward (presentation)

8/7/2019 Market Street Analysis, First Ward (Presentation)

1/32

First Ward Redevelopment:

Best PracticesA report from graduate students at

UNC Charlotte Belk College of Business

and the

Design+Society Research Center at the

UNC Charlotte College of Arts+Architecture

Student Project Team

Chris Muryn

Daniel Koebel

Daniella Fergusson

Nicholas Bushon


2/32

Outline

Client Objectives

Existing Conditions

Leveraging Strategic

Assets

Conclusion


3/32

Client Objectives for First Ward

A Place to Celebrate Life

Comprised of Mixed Uses

Planned for Mixed Income

Designed for Pedestrian-Oriented Retail

Suitable for Small

Proprietor Retail

A Resilient Urban

Neighborhood


4/32

Existing Conditions


5/32

Existing Conditions

Study Area

Site Focus Area

Property Owners

Downtown Charlottes History First Ward Historic Buildings

Potential Impact of 2020 Vision Plan on Study Area

2020 Vision Plan Priority Areas

Comparison of Priorities

SWOT Analysis

Existing Conditions


6/32

Study Area

First Ward 1996 Master Plan

One of the originalfour wards in Uptown

Charlotte

Divided into:

Garden District

Parkside district

Courthouse

District

Downtown First

Ward

Existing Conditions


7/32

Site Focus Area

First Ward isoutlined in red

Levine Properties

holdings are

outlined in orange

Existing Conditions


8/32

Property Owners

Red LevineProperties

Green CharlotteMecklenburgproperties

Purple VacantCharlotte HousingAuthority Parcels

Blue Spiritualand culturalamenities

Existing Conditions


9/32

Downtown Charlottes History

City GridCreated

GoldRush

Railroad

2 WardsCreated

4 WardsCreated

ElectricTrolley

System

Predominance of

Cars

UrbanRenewal

BankingCenter

Today

Today Charlotte takes great pride in newness. Glistening towers

signal its position as the nations third busiest banking center

-- Dr. Thomas Hanchett

Existing Conditions


10/32

First Ward Historic Buildings

First Ward Historic Buildings

in Purple William Treloar House (1887)

St. Peters Episcopal Church

(1892)

First United Presbyterian

(1893) John Price Carr House (1903)

Old First Baptist Church

(1908)

Philip-Carey Warehouse

(1910) Old Little Rock AME Zion

(1911)

Carolina Theatre (1927)

Existing Conditions


11/32

2020 Plan Impact on Study Area

Existing Conditions


12/32

2020 Vision Plan Priority Areas

1. Regional Economic Engine2. Walkable, Full Service Neighborhoods

3. Integrated Transportation Hub

4. Network of Parks, Recreation & Open Space

5. Premier Arts, Cultural & Entertainment Destination

6. Thriving Retail & Restaurants

7. Lifelong Learning

8. Wellness & Healthy Lifestyles

9. Civic Heart of the Region

10. Leader in Environmental Sustainability

Existing Conditions


13/32

Comparison of Priorities

Existing Conditions

Clients Goals 1996 First Ward Master Plan 2020 Vision Plan

A place to celebrate life

Comprised of mixed uses

Planned for mixed incomes

Designed for pedestrian-oriented

retail

Suitable for small-proprietor retail

A resilient urban neighborhood


14/32

SWOT AnalysisMarket St along with First

Ward Park will be thefocal point of First Ward

Existing Conditions


15/32

Priority Strategic AssetsInfrastructure Upgrades


16/32

New Infrastructure Upgrades

Market Street Conceptual Perspective

Curbless Road

Colonnade

Crosswalk on 7th Street

Crosswalk on 9th Street

Market St Vendor Areas

Infrastructure Upgrades


17/32

Site Plan



18/32

Market Street

Market Street without VendorsMarket Street with Vendors

Market Street Pedestrian Area



19/32

Curbless Streets

Southeast False Creek neighborhood - Vancouver Canada

Southeast False Creek neighborhood - Vancouver Canada

Concept Prioritize pedestrian

movement over vehicular

Provide improved access

and mobility

Best Practices

Granville Island

Southeast False Creek



20/32

Colonnade

Retail with Colonnade Florida

Hamburg, GermanyParis, France

Concept

Prioritize pedestrian

movement overvehicular

Improve the pedestrianexperience

Excellent source ofshade in warmer months

Retail businesses can

extend frontage Emphasizes outdoor

seating and promotesfeeling of activity

Best Practices

16 depth Seating along columns

Consistent facades



21/32

Crosswalk on 7th + 9th Streets

Pedestrian Circulation Diagram

Concept

Current plans diminish access to Market Streetand draw people directly into the park

Allows pedestrian traffic to be well receivedinto a safe and comfortable walkingenvironment

Best Practices

Figure below shows the difference inpedestrian travel length

Orange is current

Red is proposed



22/32

Vendor Configuration

Market Street without Vendors

Concept Street design to

accommodate temporary

vendors

Accessibility for vendors

unloading goods

Best Practices

Farmers Markets

Greenville, SC

Madison, WI

Roanoke, VA

Little Rock, AK



23/32

Leveraging Strategic Assets


24/32


New 9

th

Street Station New UNCC Charlotte Uptown Campus

New First Ward Park

Potential Boutique Hotel

Potential Commercial Uses

Potential Residential Uses



25/32

New 9th Street Station

Proposed 9th Street Station

Economic Concerns

Increases accessibility to Market Street

Precedent studies show entertainment, local-serving retail, and food services

retail tend to locate near light rail stations



26/32

New UNC Charlotte Uptown

Campus

UNC Charlotte Building - evening veiw First Ward

Economic Concerns

Spur economic

development through

research and infrastructure

development Attract new and retain

students to an area

Enhance perception of an

area



27/32

New First Ward Park

First Ward Park Plan



28/32

Potential Boutique Hotel

Ace Hotel Portland, Oregon

21C Louisville, Kentucky

Concept

Generally less than 200 rooms

Stylish and distinctive design

Void of national chain limitations

Applications to First Ward

Attract adventurous crowd Compliment craft vendors in the

farmers market and local retail



29/32

Potential Commercial Uses

Small Business Retail

1. Local and Tourist Retail

Leverage downtown location

with public transit, cultural

park, and educational

amenities

2. Market Street

Temporary vendorsencourage entrepreneurship

and small proprietor

businesses

3. Commercial Uses

Creative industries sector



30/32


First Ward Family-

Oriented Amenities

located in yellow

Potential to offer family-

oriented housing as

differentiated product insoft real estate market



31/32


Downtown Greenville, South Carolina

Economic Concerns

Close proximity to transit systems attracts childless singles, couples, and active adults

Income levels depend upon design and price of development

Lack of affordable family oriented housing in First Ward

Differentiate product in a down market

Proximity to family services centers and educational facilities



32/32

Thank You!

market street analysis, first ward (presentation)

Documents