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First Ward Redevelopment:
Best PracticesA report from graduate students at
UNC Charlotte Belk College of Business
and the
Design+Society Research Center at the
UNC Charlotte College of Arts+Architecture
Student Project Team
Chris Muryn
Daniel Koebel
Daniella Fergusson
Nicholas Bushon
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Outline
Client Objectives
Existing Conditions
Leveraging Strategic
Assets
Conclusion
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Client Objectives for First Ward
A Place to Celebrate Life
Comprised of Mixed Uses
Planned for Mixed Income
Designed for Pedestrian-Oriented Retail
Suitable for Small
Proprietor Retail
A Resilient Urban
Neighborhood
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Existing Conditions
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Existing Conditions
Study Area
Site Focus Area
Property Owners
Downtown Charlottes History First Ward Historic Buildings
Potential Impact of 2020 Vision Plan on Study Area
2020 Vision Plan Priority Areas
Comparison of Priorities
SWOT Analysis
Existing Conditions
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Study Area
First Ward 1996 Master Plan
One of the originalfour wards in Uptown
Charlotte
Divided into:
Garden District
Parkside district
Courthouse
District
Downtown First
Ward
Existing Conditions
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Site Focus Area
First Ward isoutlined in red
Levine Properties
holdings are
outlined in orange
Existing Conditions
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Property Owners
Red LevineProperties
Green CharlotteMecklenburgproperties
Purple VacantCharlotte HousingAuthority Parcels
Blue Spiritualand culturalamenities
Existing Conditions
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Downtown Charlottes History
City GridCreated
GoldRush
Railroad
2 WardsCreated
4 WardsCreated
ElectricTrolley
System
Predominance of
Cars
UrbanRenewal
BankingCenter
Today
Today Charlotte takes great pride in newness. Glistening towers
signal its position as the nations third busiest banking center
-- Dr. Thomas Hanchett
Existing Conditions
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First Ward Historic Buildings
First Ward Historic Buildings
in Purple William Treloar House (1887)
St. Peters Episcopal Church
(1892)
First United Presbyterian
(1893) John Price Carr House (1903)
Old First Baptist Church
(1908)
Philip-Carey Warehouse
(1910) Old Little Rock AME Zion
(1911)
Carolina Theatre (1927)
Existing Conditions
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2020 Plan Impact on Study Area
Existing Conditions
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2020 Vision Plan Priority Areas
1. Regional Economic Engine2. Walkable, Full Service Neighborhoods
3. Integrated Transportation Hub
4. Network of Parks, Recreation & Open Space
5. Premier Arts, Cultural & Entertainment Destination
6. Thriving Retail & Restaurants
7. Lifelong Learning
8. Wellness & Healthy Lifestyles
9. Civic Heart of the Region
10. Leader in Environmental Sustainability
Existing Conditions
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Comparison of Priorities
Existing Conditions
Clients Goals 1996 First Ward Master Plan 2020 Vision Plan
A place to celebrate life
Comprised of mixed uses
Planned for mixed incomes
Designed for pedestrian-oriented
retail
Suitable for small-proprietor retail
A resilient urban neighborhood
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SWOT AnalysisMarket St along with First
Ward Park will be thefocal point of First Ward
Existing Conditions
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Priority Strategic AssetsInfrastructure Upgrades
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New Infrastructure Upgrades
Market Street Conceptual Perspective
Curbless Road
Colonnade
Crosswalk on 7th Street
Crosswalk on 9th Street
Market St Vendor Areas
Infrastructure Upgrades
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Site Plan
Infrastructure Upgrades
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Market Street
Market Street without VendorsMarket Street with Vendors
Market Street Pedestrian Area
Infrastructure Upgrades
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Curbless Streets
Southeast False Creek neighborhood - Vancouver Canada
Southeast False Creek neighborhood - Vancouver Canada
Concept Prioritize pedestrian
movement over vehicular
Provide improved access
and mobility
Best Practices
Granville Island
Southeast False Creek
Infrastructure Upgrades
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Colonnade
Retail with Colonnade Florida
Hamburg, GermanyParis, France
Concept
Prioritize pedestrian
movement overvehicular
Improve the pedestrianexperience
Excellent source ofshade in warmer months
Retail businesses can
extend frontage Emphasizes outdoor
seating and promotesfeeling of activity
Best Practices
16 depth Seating along columns
Consistent facades
Infrastructure Upgrades
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Crosswalk on 7th + 9th Streets
Pedestrian Circulation Diagram
Concept
Current plans diminish access to Market Streetand draw people directly into the park
Allows pedestrian traffic to be well receivedinto a safe and comfortable walkingenvironment
Best Practices
Figure below shows the difference inpedestrian travel length
Orange is current
Red is proposed
Infrastructure Upgrades
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Vendor Configuration
Market Street without Vendors
Concept Street design to
accommodate temporary
vendors
Accessibility for vendors
unloading goods
Best Practices
Farmers Markets
Greenville, SC
Madison, WI
Roanoke, VA
Little Rock, AK
Infrastructure Upgrades
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Leveraging Strategic Assets
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Leveraging Strategic Assets
New 9
th
Street Station New UNCC Charlotte Uptown Campus
New First Ward Park
Potential Boutique Hotel
Potential Commercial Uses
Potential Residential Uses
Leveraging Strategic Assets
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New 9th Street Station
Proposed 9th Street Station
Economic Concerns
Increases accessibility to Market Street
Precedent studies show entertainment, local-serving retail, and food services
retail tend to locate near light rail stations
Leveraging Strategic Assets
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New UNC Charlotte Uptown
Campus
UNC Charlotte Building - evening veiw First Ward
Economic Concerns
Spur economic
development through
research and infrastructure
development Attract new and retain
students to an area
Enhance perception of an
area
Leveraging Strategic Assets
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New First Ward Park
First Ward Park Plan
Leveraging Strategic Assets
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Potential Boutique Hotel
Ace Hotel Portland, Oregon
21C Louisville, Kentucky
Concept
Generally less than 200 rooms
Stylish and distinctive design
Void of national chain limitations
Applications to First Ward
Attract adventurous crowd Compliment craft vendors in the
farmers market and local retail
Leveraging Strategic Assets
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Potential Commercial Uses
Small Business Retail
1. Local and Tourist Retail
Leverage downtown location
with public transit, cultural
park, and educational
amenities
2. Market Street
Temporary vendorsencourage entrepreneurship
and small proprietor
businesses
3. Commercial Uses
Creative industries sector
Leveraging Strategic Assets
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Potential Residential Uses
First Ward Family-
Oriented Amenities
located in yellow
Potential to offer family-
oriented housing as
differentiated product insoft real estate market
Leveraging Strategic Assets
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Potential Residential Uses
Downtown Greenville, South Carolina
Economic Concerns
Close proximity to transit systems attracts childless singles, couples, and active adults
Income levels depend upon design and price of development
Lack of affordable family oriented housing in First Ward
Differentiate product in a down market
Proximity to family services centers and educational facilities
Leveraging Strategic Assets
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Thank You!