market research eng maghreb
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Market
Research
Algeria Morocco Tunisia
Total Population : 34.586.184 Annual Growth Rate: 1,5% Density: 14 inhabitants / km ² Urban population: 64,6% Populations of main cities including suburbs: Alger
(3.000.000); Sétif (1.500.000); Oran (1.400.000); Djelfa (1.200.000); Tizi Ouzou (1.100.000).
Ethnic Origins: The Algerian population is mainly of Berber origin.
Official Language: ArabicLanguage usually spoken: Algeria arabic, berberBusiness language: French and ArabicReligion: Sunni Muslims: 99.6%, Catholics: 0.2%, Others: 0.2%. Literacy rate: 69,9% Consumer behavior: price senstitive
ALGERIA
Total Population : 31.627.428Annual Growth Rate: 1,2%Density: 69 Habitants/km ²Urban population: 55,7%Populations of main cities including suburbs:Casablanca (3.975.000); Rabat (1.850.000); Fès(1.080.000); Marrakech (840.000); Agadir (700.000).Ethnic Origins: 60% berber origin, 40% ArabOfficial Language: Arabic Language usually spoken: Moroccan arabicBusiness language: FrenchReligion: Islam Literacy rate: 52,3% Consumer behavior: price sensitive and little impulsive
First phosphate exporter in the world, Tourism is a one of key sector of the Moroccan economy
MOROCCO
TUNISIATotal Population : 10.589.025 Annual Growth Rate: 1,0% Density: 66 Habitants / km ² Urban population: 66,1% Populations of main cities including suburbs: Tunis (2.300.000); Sfax (265.000); Nabeul (170.000); Kairouan (120.000). Ethnic Origins: 98 Arabes, 1% Européens, Juifs et autres 1%. Official Language: ArabicLanguage usually spoken: Tunisian arabicBusiness language: FrenchReligion: Islam 98%, christianisme 1%, Judaïsme 1% Literacy rate: 74,3% Consumer behavior: impulsive and lacks maturity
Tunisia benefits from a strategic site on the Mediterranean. Tunis is on average 2 hours flight of large European capitals. Its principal partner is the European Union.
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