market research (contents)

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Market Research

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Page 1: Market research (contents)

Market Research

Page 2: Market research (contents)

Hip Hop magazines

Hip Hop

Magazines

Page 3: Market research (contents)

VibeThere is a clear theme of black and white, which gives the magazine a classy and pure look. The only colour used is the heart on kanye’s jacket which makes the stands out on the page and looks strong and vibrant.

The use of the V in the background brands the magazine and tells you that it is Vibe even though it is not on the front cover.

The boldness of the word ‘contents’ stands out from the grey dull colours of the rest of the page and makes it highly visible.

The Font and style of the words ‘features’ and ‘Fashion’ makes them stand out so the reader can easily identify the types of articles in the magazine the font also makes the magazine looks classy.

The purpose of the bare and plain background is to make the model stand out from the rest of the magazine and make It the main attraction

Vibe magazine looks at fashion and music and the image of Kanye's west fits into both categories.

Page 4: Market research (contents)

Hip HopPage has three main colours probably sticking to the theme set on the front page.

Only having three main colours makes the page have a minimalistic look to it.

Page numbers are displayed in red with the articles written in black clearly distinguishing between the two.

Articles are written in bold capitals with a little info beneath them in lower case this again makes the articles stand out from the rest of the magazine and make them easily distinguishable.

The lack of bright colours and clutter makes it so the image is the main focus on the page as the article about the image is also the main focus in the magazines

Page 5: Market research (contents)

ConclusionsIn both contents pages there is a very dominant image which is linked to the main article in the magazine. All articles are shown down the right hand side of the magazine suggesting this is where it would be best for me to feature them should I decide to make a hip hop magazine.

Page 6: Market research (contents)

Indie/Alternative

Magazines

Page 7: Market research (contents)

NMEArticles are categorised into News, Radar, Reviews, live!, Features making the page organised and well laid out.

Main image on the page is linked to the main article in the magazine and also the main image on the front page.

Page numbers are displayed in red with the articles written in black clearly distinguishing between the two.

The placing of the magazine title ‘NME’ on the page gives the page an identity and tells you that it is from that magazine even though you are at looking at the front page.

Articles are written in bold capitals with a info beneath them in lower case this makes the articles stand out from the rest of the magazine and make them easily distinguishable.

An offer is shown at the bottom of the page to try and draw readers into subscribing to there magazine.

Page 8: Market research (contents)

QHaving Q in the top left hand corner gives the page an identity and tells you it is from that magazine even though you are not on the front cover.

Articles are displayed on the left hand side of the magazine this breaks conventions from all the other magazine front covers I have looked at.

Articles are written in bold capitals with a info beneath them in lower case this makes the articles stand out from the rest of the magazine and make them easily distinguishable.

Page numbers are displayed in red with the articles written in black clearly distinguishing between the two.

Main image on the page is linked to the main article in the magazine and also the main image on the front page.

Articles are categorised into Features, Every Month and Review making the page organised and well laid out.

Page 9: Market research (contents)

ConclusionIn indie/alternative magazines the page is magazines title is always shown on the top left this means if I was to do this genre of music for my magazine i would have to feature this. Also the main and sometimes only image on the page is always of the featured article .